It will approach $823M.

Valentine’s Day spending on dogs and cats is predicted to rise 9 percent in 2018 to nearly $823 million, up from $753 million in 2017.

On average, says a survey a survey of 2,001 Americans commissioned by finder.com, we plan to spend $32.48 on our dogs and only $29.01 on our cats.

Notably, though, fewer dogs and cats will be showered with gifts on the day of love. In fact, the survey saw a 17 percent drop for dogs and a 10.5 percent drop for cats since last year. This year, 11 percent of dogs will receive a V Day treat and 6.5 percent of cats, compared with 28 percent and 17 percent respectively last year.

The finder.com survey estimates that 16.57 million people still intend to spoil their dogs with gifts, while 9.82 will be gifting their cats.
Women are the most generous when it comes to spending money on their pets, with 11.8 percent purchasing for their dogs and 7.5 percent for their cats. In contrast, 10.2 percent of men will be buying for their dogs and 5.6 percent on cats.

Two takeaways: 1. There is still time to blitz social media to bring in more V-Day purchasers; and 2. Track your sales receipts to ensure you’re meeting or exceeding the average spend figures. Are you up-selling or suggesting enough add-ons? Push both in the final days.

To read the complete report from finder.com, click here.