THIS MONTH'S QUESTION: DO YOU SHOP YOUR COMPETITORS?
- I pay attention to the product selection and how it is merchandized to determine if I have any gaps in what I offer that need to be filled. Wendy Megyese, K9s and Coffee, Emerald Isle, NC
- I love following and supporting other pet businesses. We may compete in some areas, but there are also certain things they do really well or carry that we don’t and can refer our customers to them for those services or items, and by doing so create a relationship with that competitor that is mutually beneficial. Sherry Shupe, Fur Baby Boutique, Milford, DE
- As a small business you have to see what your competition is doing locally, regionally and nationally. With social media and the internet, it is really easy to keep up on what they are doing. I like to see how we compare and what we can do better. As a tip, I never “friend” or “like” our competition online because it will show friends you like them. Keith Miller, Bubbly Paws, Minneapolis, MN
- I view other rescues to see what they do to obtain income, fundraisers, and how they rescue. Dawn Taylor, Pug Rescue, Vero Beach, FL
- I have in the past, to the major big box ones simply to make social media posts that compare our prices versus theirs. We’ve done a post where we go and buy 10 items at each store and show the difference. Eric Mack, Purrfect Bark, Columbus, NC
- I typically look at their prices to see if I’m on par in pricing and will look at their website for what sort of services they offer. Megan Boggs, Bark Hill Pet Sitting, Rock Hill, SC
- I get seasonal merchandising ideas. Elizabeth Hoch, Sirius Canine, Jersey City, NJ
- We mainly shop online retailers to make sure are pricing is competitive. According to many of our reviews, we are perceived as being more expensive, but when you compare apples to apples we are often the same price or less expensive. For our local independent retailers, I feel we all need to make an effort to be in line on pricing so that we can combat the big gorilla in the room. Pennye Jones-Napier, The Big Bad Wolf, Washington, DC
- I don’t consider the other stores I shop from as competitors. They are far enough away from me that we actually share business ideas. Nancy Guinn, Dog Krazy, Virginia
This article originally appeared in the September-October 2017 edition of PETS+.
What's the Brain Squad?
If you're the owner or top manager of a U.S. pet business serving the public, you're invited to join the PETS+ Brain Squad. Take one five-minute quiz a month, and get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the pet industry. Sign up here.
Latest Know How Articles
- Add This Creative Spin to Your Next Employee Award Contest
- Don’t Just Wait for Referrals to Fall in Your Lap. Make Them Happen.
- This February, Learn the Difference Between Being In Love with Your Business and Loving It
- 19 Questions Whose Answers Will Have Customers Coming to Buy from You
- How to Do In-store Signs Right