Hitwise released a new report.

On average, dog owners have 50 percent to 100 percent higher incomes than cat owners, a new report from Hitwise concludes.

“Pet Care Industry Trends” looked at the top 10 pet websites (retailers Chewy [1], PetSmart [2] and PETCO [4], take three of those slots), top branded searches (the same retailers are on top; Chewy’s on the rise), cat-versus-dog branded searches within those sites and the audiences differences between cat and dog owners, which possibly has the most bearing on independent pet retailers.

According to the study, conducted in June, cat owners tend to be 55-64 years old, while dog owners tend to be 45-64.

Cat owners are 58 percent female, 42 percent male; dog owners: 53 percent female; 47 percent male.

Cat owners on average make $40,000-$49,999 annually; dog owners: $75,000-$99,999.

Cat owners’ top five indexed websites were: The Washington Post, Drudge Report, BBC, The Huffington Post and The New York Times; dog owners: Drudge Report, Fox News, Daily Mail, The Washington Post, AccuWeather.

Cat owners were 24 percent less likely to agree and dog owners 5 percent more likely to agree with the phrase: “My children have a significant impact on the brands I choose.”

Cat owners were 14 percent less likely to agree and dog owners 9 percent more likely to agree with the phrase: “In general advertising presents a true picture of products.”

And cat owners were 8 percent more likely to agree and dog owners 4 percent less likely to agree with the phrase “I tend to hold out to buy things until they go on sale.”

Find the full report here: http://www.hitwise.com/white-papers/pet-care-data-sheet/