The firm delivers customized products and information.

Petco announced that it has acquired PupBox, a subscription service company that delivers customized products and training information to new puppy and dog parents.

PupBox was co-founded by Ben and Ariel Zvaifler in 2014 after they adopted a new Goldendoodle puppy, Maggie, and then struggled to find products that were perfectly suited for her constantly changing needs. The San Diego-based company appeared on ABC's Shark Tank in November 2016, where they secured funding from investor Robert Herjavec. They've since gone on to more than double their sales, according to a press release.

As part of the acquisition, the Zvaiflers, along with the rest of the PupBox team, will join Petco. Financial terms of the deal were not disclosed.

"Helping pet parents improve the health and wellbeing of their pets while deepening their bond is at the very core of our mission," said Petco CEO Brad Weston. "Navigating through everything new puppies and dogs need, and how to keep them healthy and happy as they grow, can be challenging. Combining Petco's breadth of product and services offerings with PupBox's highly customized monthly subscription service takes the guess work away from pet parents and provides everything they need to raise a healthy, happy pup at every stage of life."

PupBox's core subscription offering "is designed to help new pet parents navigate the many joys and challenges of puppyhood and beyond," according to the release. The company delivers monthly bundles filled with developmentally appropriate products such as toys, treats and grooming tools and accessories. Each PupBox also includes a training guide filled with information to help pet parents keep up with their pet's changing training, developmental and physical needs.

"We're thrilled to bring PupBox to an established industry leader like Petco, and excited to aggressively expand our current offering together, while helping pet parents and the pets they love," said Ben Zvaifler, PupBox CEO. "Our values and drive to make pet parenthood easier are perfectly aligned; and we're ready to help even more new pet parents spend less time worrying about what they need as their pets grow and more time soaking up all the puppy love."

PETS PupBox

Petco and PupBox have launched the first-ever PupBox Holiday Box, a festive bundle of toys, treats and holiday training tips.

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