The new brand will include all of the firm's bird offerings.
BALTIMORE, MD – Caitec announced that it has combined the bird brands Featherland and Paradise.
The new Featherland Paradise brand will serve as the umbrella for all of Caitec’s bird offerings.
Featherland Paradise's "new, modern packaging will make identifying the type and size of birds a product is meant for easier for
the trade and ultimately the end consumer," according to a Caitec press release.
“For over 14 years Caitec has been at the forefront of bird toys and accessories,” said Terry Gao, president of Caitec. “The new Featherland Paradise brand is a reflection of our success in the category. Major retail buyers are discovering that our products are best sellers in the bird category and can reinvigorate their bird sets.”
The Featherland Paradise brand look "will be featured in leading trade publications to help buyers become aware of the brand and packaging changes," according to the release.
The new packaging will also be on display at Global Pet Expo at Caitec’s booth, #3825. For more information, visit www.caitec.com.