The site offers insurance plan descriptions and comparisons.

Petco has acquired pet insurance marketplace PetInsuranceQuotes.com.

Financial terms of the deal were not disclosed.

The site provides detailed insurance plan descriptions and comparisons for both dogs and cats, as well as facts on how the pet insurance industry operates, according to a press release. The platform features companies such as Trupanion, Healthy Paws, Petplan, Pets Best, Embrace, Pethealth and Nationwide.

"By helping pet parents find the perfect policy to protect their four-legged family member, we hope to ease the stress and panic pet parents face when their beloved pets run into health issues," said PetInsuranceQuotes.com founder Nick Braun. "We're excited to bring awareness to the pet insurance market and share the simplicity of our purchasing process with Petco's strong and loyal customer base."

As part of the acquisition, Braun will join Petco as general manager, pet insurance.

PetInsuranceQuotes.com, which was founded in 2011, joins Petco's suite of pet wellness offerings, including online pet advice service PetCoach, life stage-focused subscription service PupBox and in-store grooming, training and veterinary services, the release notes. Petco's new Pet Insurance Center at petco.com/petinsurancequotes includes articles, advice, feedback, testimonials and how-to guides on pet insurance.

"At Petco, we never want to see a pet parent make difficult decisions or hesitate to make the very best choices for their pet's health purely because of cost," said Brock Weatherup, executive vice president, strategic innovation and digital experience, at Petco. "We believe all pet parents should have pet insurance, but we know that understanding and navigating pet insurance choices can be confusing and overwhelming. By bringing PetInsuranceQuotes.com's easy-to-use healthcare system to our customers, we're making the choice as simple as possible and further expanding our ability to offer personalized solutions for complete pet health, serving every pet parent's needs, at every step of their journey."

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