There are a few sensible reasons for putting pets in clothes — like footwear that protects paws from scorching pavement — but truth be told, pet parents dress up their dogs because the attention is fun, most pups barely notice once the clothes are on, and it’s a sensible indulgence for those with the money to spend. Stock up on imaginative styles and let your customers play. 

Parks and Rec

Dogs need plenty of options for a season of backyard barbecues, camping trips and parades. Look for lightweight tanks and sundresses in natural, sustainable fibers, and active wear in durable fabrics that can survive hunting season, a high peaks hike or an impromptu urban safari. 

Life’s a Beach Shirt 

Selling point: This vintage Miami inspired cotton tee is embroidered — not a print — and comes in six sizes. 

Marketing tip:  Available in special sizes for tiny dogs., (305) 463-7151

Santa Fe Pullover

Selling point:  This classic cowl neck collar is made from natural fibers — bamboo rayon and organic cotton — and it comes in vintage violet, butternut orange and silver gray.

Marketing tip:  The eco-conscious blend is sustainable, renewable and antistatic., (503) 387-6920

The Hunt Coat 

Selling point:  Stretchable, durable, water repellent fabric protects dogs from scrapes, punctures, thorns and thistles.

Marketing tip:  Good for taller dogs, with upper leg coverage that allows for fluid movement., (800) 355-5575 

On the Town

Colorful florals, off the shoulder sweaters and something called “the new trench coat” are dominating 2017’s runways. Translate those fashion-forward ideas to the pet world, where classic pieces never go out of style and patterned doggie dresses come with their own matching accessories. 

Barley’s Bowties

Selling point:  This accessory will class up any event, and the company has endless styles. 

Marketing tip:  Any animal with the right attitude can rock a bowtie., (954) 224-0505

Blue Lagoon Hawaiian Hibiscus Dog Dress

Selling point:  Part of the company’s Hawaiian dress line, this flouncy frock utilizes the brilliant colors of the islands. 

Marketing tip:  You’re never fully dressed without a matching leash., (888) 837-5230

Trench Coat

Selling point:  Smart and sensible, this chic trench coat doubles as a water-resistant rain jacket.

Marketing tip:  Available in five sizes, this classic khaki looks great on Kerry Washington, so why not Kerry Pawsington?, (843) 766-8686 


Night at Home

Who needs the runway when you can have a fashion show at home? For pets that prefer a cozy night at home to New York Fashion Week, there are thermals, hoodies and pajamas for a quiet night in. These pieces will sell in all seasons, whether it’s for bath night or straight chilling. 

Movie Night Hoodie

Selling point:  An easy-on embroidered hoodie that relays the night’s entire agenda. 

Marketing tip:  Easy to match with any colorful bottoms for a full outfit., This email address is being protected from spambots. You need JavaScript enabled to view it. 

Owl Print PJs 
Fashion Pet, by Ethical Pet 

Selling point:  These cozy, cotton blend pajamas feature adorable owls and make cuddling impossible to avoid. 

Marketing tip:  Head to tail consideration, including the faux back flap that’s topped with a decorative button., (800) 223-7768 

Matching PJs

Selling point:  Relaxing is twice as nice when you’re dressed alike. These lounge pants come in plaids and waffle-knits for pooches and their people. 

Marketing tip:  Makes an awesome family photo — get the whole gang in skinny leg thermals., (877) 322-3647 

This article originally appeared in the May-June 2017 edition of PETS+.