There are a few sensible reasons for putting pets in clothes — like footwear that protects paws from scorching pavement — but truth be told, pet parents dress up their dogs because the attention is fun, most pups barely notice once the clothes are on, and it’s a sensible indulgence for those with the money to spend. Stock up on imaginative styles and let your customers play. 


Parks and Rec

Dogs need plenty of options for a season of backyard barbecues, camping trips and parades. Look for lightweight tanks and sundresses in natural, sustainable fibers, and active wear in durable fabrics that can survive hunting season, a high peaks hike or an impromptu urban safari. 

Life’s a Beach Shirt 
PARISIAN PET 

Selling point: This vintage Miami inspired cotton tee is embroidered — not a print — and comes in six sizes. 

Marketing tip:  Available in special sizes for tiny dogs. 

parisianpet.com, (305) 463-7151

Santa Fe Pullover
GOLD PAW SERIES 

Selling point:  This classic cowl neck collar is made from natural fibers — bamboo rayon and organic cotton — and it comes in vintage violet, butternut orange and silver gray.

Marketing tip:  The eco-conscious blend is sustainable, renewable and antistatic. 

goldpawseries.com, (503) 387-6920

The Hunt Coat 
ULTRA PAWS

Selling point:  Stretchable, durable, water repellent fabric protects dogs from scrapes, punctures, thorns and thistles.

Marketing tip:  Good for taller dogs, with upper leg coverage that allows for fluid movement.

ultrapaws.com, (800) 355-5575 


On the Town

Colorful florals, off the shoulder sweaters and something called “the new trench coat” are dominating 2017’s runways. Translate those fashion-forward ideas to the pet world, where classic pieces never go out of style and patterned doggie dresses come with their own matching accessories. 

Barley’s Bowties
DAISY AND LUCY BY ANIMAL WRAPPERS 

Selling point:  This accessory will class up any event, and the company has endless styles. 

Marketing tip:  Any animal with the right attitude can rock a bowtie. 

barleysbowties-com.3dcartstores.com, (954) 224-0505

Blue Lagoon Hawaiian Hibiscus Dog Dress
POSH PUPPY BOUTIQUE 

Selling point:  Part of the company’s Hawaiian dress line, this flouncy frock utilizes the brilliant colors of the islands. 

Marketing tip:  You’re never fully dressed without a matching leash. 

poshpuppyboutique.com, (888) 837-5230

Trench Coat
HARRY BARKER

Selling point:  Smart and sensible, this chic trench coat doubles as a water-resistant rain jacket.

Marketing tip:  Available in five sizes, this classic khaki looks great on Kerry Washington, so why not Kerry Pawsington?

harrybarker.com, (843) 766-8686 


 

Night at Home

Who needs the runway when you can have a fashion show at home? For pets that prefer a cozy night at home to New York Fashion Week, there are thermals, hoodies and pajamas for a quiet night in. These pieces will sell in all seasons, whether it’s for bath night or straight chilling. 

Movie Night Hoodie
Wooflink

Selling point:  An easy-on embroidered hoodie that relays the night’s entire agenda. 

Marketing tip:  Easy to match with any colorful bottoms for a full outfit. 

wooflink.com, This email address is being protected from spambots. You need JavaScript enabled to view it. 

Owl Print PJs 
Fashion Pet, by Ethical Pet 

Selling point:  These cozy, cotton blend pajamas feature adorable owls and make cuddling impossible to avoid. 

Marketing tip:  Head to tail consideration, including the faux back flap that’s topped with a decorative button. 

ethicalpet.com, (800) 223-7768 

Matching PJs
FabDog 

Selling point:  Relaxing is twice as nice when you’re dressed alike. These lounge pants come in plaids and waffle-knits for pooches and their people. 

Marketing tip:  Makes an awesome family photo — get the whole gang in skinny leg thermals. 

shop.fabdog.com, (877) 322-3647 


This article originally appeared in the May-June 2017 edition of PETS+.