IT’S THE BEGINNING of a new year, so you’ve probably been bombarded with media and people talking about your vision and goals. Especially since it’s “2020.” Get it? 20/20. Perfect vision?
I’m not sure that in business a vision can be “perfect” because we never know what roadblocks lay ahead and what pivots we will make. But having a clear vision will motivate your team, inspire you and your customers, and help you make decisions as you scale your business. I’m here to tell you that finding your authenticity is critical to your vision being a success.
Dictionary.com defines the word “authentic” as:
- Not false or copied; genuine; real
- Having an origin supported by unquestionable evidence; authenticated; verified
- Representing one’s true nature or beliefs; true to oneself or to the person identified
Authenticity has never been more important than it is in today’s hyper-connected world where your customer’s voice is louder and more influential than ever. You’ve likely experienced that to be true with reviews, customer comments in your store and how they act on social media.
There’s something very special at the core of what you do. While many can carry the same products or offer the same services at similar price points in a similar neighborhood with a look and feel that mirrors yours, no one can effectively copycat an authentic business self.
Answer these questions to ensure you’re interweaving authenticity into your business:
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- Are you always “real”? And honest with your customers, team and vendors?
- What makes your company memorable?
- What’s one thing you could change/enhance/feature that would make your company more memorable?
- How do you make people feel?
- What unique traits/skills/talents do you personally contribute to your company?
- Are you consistent in your customers experience?
- Are you responsive?
- Can you back up why you carry what you do? Or back up why you hire who you do? Or why you run your business the way you do?
- What are three key words that would describe who you truly are? Can you incorporate them into your business more?
- Have you gotten clear on who you serve? Not every pet owner is your customer!
Customer trust is never bought but earned. Their B.S. meter is strong. The more you can convey your company values and beliefs as well as live all of the questions above, your bigger picture vision for your company will come to life! As Maya Angelou said “People may forget what you said, but they will not forget how you made them feel.” Authenticity will carry your vision a long, long way.
