SPONSORED CONTENT As the San Francisco-based pet lifestyle company celebrates 10 years in business, let’s take a closer look at why P.L.A.Y. — Pet Lifestyle & You — is the best darn bed and toy company in the business! Ten years in dog years is somewhere around 70 — and if our furry friends have anything to say about it, they’d say the last 10 years have given them some of the best sleep and play time they’ve ever had! That’s because P.L.A.Y. makes and sells some of the most stylish, sturdiest, sustainable beds and toys in the business — products that pets, pet parents and independent pet retailers luurve! Here’s why! WE ALL WORK FOR A PUG 1 To put it mildly, Momo runs the show (when she isn’t sleeping). She’s our Chief Pug Officer and our leading salespug (though she shamelessly snores through every trade show we attend). Momo is our heart and soul because it all began with Momo. In our search to buy her a suitable bed, we realized we could do better, and we did! The rest, as the saying goes, is history. WE’RE SO ACCOUNTABLE 2 P.L.A.Y. is one of a very few companies in the pet products industry to attain B Corp and Gold Certified Green America Business status. This means we are dedicated to making sure our products are made with utmost respect for the earth and are committed to using our business for the betterment of everyone. This includes our customers, retailers, vendors and the communities where we live, work and play. WE CLEAN UP NICELY 3 Our bed and plush toys aren’t filled with just any old fluff. We use PLANETFILL®, a revolutionary, super strong-yet-soft filling made from plastic bottles. This one business decision has saved over 10 million plastic bottles from ending up in landfills. P.L.A.Y. knows how to have fun, but when it comes to Mother Earth, we show our serious side. Our San Francisco headquarters is also entirely powered by clean energy! WE GIVE IT AWAY 4 At P.L.A.Y., charity begins at home. Sadly, almost 6.5 million companion animals enter U.S. shelters every year. In partnership with the Petfinder Foundation, PL..A.Y.’s Warm Bellies Initiative gives Chill Pads to shelters so dogs can sleep on a soft, comfortable bed rather than a cold, concrete floor. Every year, we donate our products to help rescues and shelters raise funds. P.L.A.Y.’s animal-themed plush toy collections also benefit the International Fund for Animal Welfare (IFAW), while our Scholars Helping Collars Scholarship helps to foster the next generation’s passion for animal welfare, a core P.L.A.Y. belief. WE PLAY NICE — AND WE PLAY FIRST 5 Every P.L.A.Y. toy is dog and cat approved — tested with our own pets before it goes to market. We love being silly, so you’ll be sure to find lots of quirky, squeaky fun with each new collection. Where else can you find tough-yet-durable “gotta have” plush toys like our Barking Brunch Avo-doggo Toast or Buddy Mary? And we always think of our retailers with specially designed, easy-to-merchandise toy collections including free POP displays just perfect for those last-minute impulse buys! WE JUST WANT TO HAVE FUN 6 Our pets need fun the way we need work (okay, we need fun, too…that’s why we have pets!) In six years, the number of P.L.A.Y. toys has increased exponentially. And there’s a lot of thought behind each one (for us, that’s the work part). In addition to our plushies, P.L.A.Y. sells outdoor toys, enrichment toys and cat toys. From Wobble Balls to our Scout & About Outdoor Collection, they’re fun and definitely serve a higher purpose — getting your pet to work it! We’re especially proud of P.L.A.Y.’s newest ZoomieRex™ made-in-the-U.S.A. toys. They’re available in a variety of shapes, are floatable, tough as nails and made from food-grade non-toxic materials. WE’D SLEEP IN OUR BEDS (IF WE COULD FIT) 7 Ah, just thinking about our beds makes us wish we could curl up in one right now. We use all-natural hypoallergenic cotton, upholstery-grade fabrics and human-grade memory foam so P.L.A.Y. beds can withstand years of use. All beds are made with removable covers and cushions and lead-free zippers. And they’re machine washable, so instead of buying a new bed, just toss it in the wash as needed. We’ve got beds for every sleeping style: Our convertible Snuggle Beds are perfect for those who love to burrow, Chill Pads for on-the-road comfort and Teepees when pets need a cozy hideaway. And did we mention that our designs, sketched with the help of some very talented local artists, look better than just about any pet bed out there? Just thought you’d like to know. WE LET YOU ORDER WHEN YOU NEED IT 8 We’re from San Francisco, so we know how expensive space can be. That’s why we can help you to drive P.L.A.Y. bed business by having just a few P.L.A.Y. beds in-store and letting the magic of special ordering do the rest. We’d recommend stocking some basic Standard, Lounge and Memory Foam beds and showing the wide array of color options so your customer’s pet beds can match their home décor or personality! With fast shipping and an opportunity for another trip to the store (which might score extra purchases for you), we’d call that a win/win! WE CAN SHAKE HANDS (VIRTUALLY) 9 You have enough on your mind to be worrying about ordering procedures. At P.L.A.Y., online ordering is easier with Handshake, an online tool that makes getting the products you need a breeze. Use Handshake on your smartphone, tablet or desktop. Since we’re constantly in touch with our warehouse, we keep lead times short and fulfillment options as efficient as possible. When you use Handshake, you’ll know about new product launches and exclusive online offers first. You can also use Handshake’s convenient barcode app that ties it all together and keeps you aware of what’s hot — and what’s not. WE’RE EXCITED FOR THE FUTURE 10 We may not be looking for world domination, but it IS P.L.A.Y.’s goal to become every pet parent’s “go to” brand for bedding, toys and accessories. We’ll do this by continuing to introduce products that delight in every way — from sturdy, sustainable construction to fun, whimsical designs. P.L.A.Y. has already amassed an impressive online reach of over 2 million pet lovers. As a retailer, you can bank on this established brand recognition by bringing P.L.A.Y. into your store, understanding the P.L.A.Y. story and being proud to do business with a company that cares — about you, our dear animals and Mother Earth. For more information about P.L.A.Y. products, contact us directly: E: sales@petplay.com | P: (855) 300-7529 | W: petplay.com
