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11 New Pet Products to Start 2021 Off Right

A toy that feeds widows and orphans, pumpkin goat milk and pet-themed gaiters are among the new wholesale offerings for your store.




Boss Dog collars and leashes

Like A Boss

Loved for its raw foods and other healthy products, BOSS DOG enters the accessories market with Boss Tactical. The line of collars and leashes features heavy-duty materials such as military-grade nylon webbing and neoprene lining, zinc-alloy clips, stainless steel D-rings, and two-trigger anti-rust safety clips made with aviation aluminum — all to keep even the strongest dogs secure. Collars are available in small, medium and large, leashes in 4- and 6-foot options; and in tactical-inspired camouflage patterns and solid colors.


WO giraffe turtle dog toy

Buy One, Feed Two

WO toys appeal to dogs, pet parents and store owners alike. Pups love their fun shapes — turtle and giraffe being the latest — as well as their squeaky center and varied textures. Pet parents like that 1000D Cordura and double-stitched seams make the toys long-lasting. And they also appreciate the company’s mission: Each product sold directly funds two meals for widows and orphans in Ethiopia and the U.S. Finally, you’ll enjoy supporting a fellow indie: WO founder Josh Allen and wife Holly own Dee-O-Gee pet supply stores in Montana.



Austin and Kat CBD Tincture Family

New & Improved

To update its classic line of tinctures, AUSTIN AND KAT has partnered with Treehouse, the first hemp extraction company to earn preferred supplier status with the National Animal Supplement Council. These products now contain the broadest spectrum of CBD with powerful minor cannabinoids such as CBG, CBN and CBC. Also new: an active amount of black pepper fruit (piper nigrum) to aid absorption of CBD; antioxidant CoQ10 to reduce oxidative stress on the cardiovascular and nervous systems; and hempseed oil rich in omega-3 fatty acids to unlock more-potent, long-term benefits of CBD. Available in 100- to 1,200-mg blends.


P.L.A.Y. Explorer Pack

Hands-Free Fun

Pet parents and dog walkers alike have a lot to carry. Enter the P.L.A.Y. Explorer Pack. Made from heavy-duty, water-resistant fabric, it features zippered pockets, water bottle and ball holders, metal D-ring with reinforced stitching, poop bag dispenser and a detachable, washable treat pouch. A place for everything! It also has reflective stripes for increased visibility at night. Available in blue and red.


Primal Pet Foods goat milk bottles

Got (Goat) Milk?

PRIMAL PET FOODS has gone beyond its Original Recipe with Goat Milk+. Available in Blueberry Pom Burst (vitality support), Cranberry Blast (urinary tract support), Green Goodness (immunity support), and Pumpkin Spice (digestion support). All of the milks are nutrient-rich hydration options suitable for dogs and cats. Comes in a 32-ounce bottle.


New Zealand Natural Pet Food Co. cat food

Nutritious Newcomers

NEW ZEALAND NATURAL PET FOOD CO. has arrived in the U.S. Its WOOF and MEOW ranges have seven recipes each and contain only high-quality, ethically sourced ingredients gently freeze dried to protect natural enzymes and nutrients. All foods are high in protein with the added benefits of New Zealand green mussel, manuka honey, organic virgin coconut oil, kelp and Hoki fish oil. Made in small batches in New Zealand. 1.7-ounce (for treating and traveling), 9.9- and 11-ounce bags.


Pure Krill from HERBSMITH

Cool Crustacea

Pure Krill from HERBSMITH contains wild-caught krill eco-harvested from the Southern Ocean’s pristine waters and certified by the Marine Stewardship Council for sustainability and traceability. With choline, phospholipids, omega-3 fatty acids (EPA and DHA) and astaxanthin, the powder provides daily antioxidants and immune system support, defends against free radicals and supports healthy aging. Available in 75-, 150- and 500-gram bottles.


Ruffy gaiters from HUXLEY & KENT

Go Gaiters!

And now something else for your human customers: Ruffy gaiters from HUXLEY & KENT. These pet-themed face coverings come in nine patterns — including this Love, Peace, Rescue model — and are made from breathable, durable, quick-drying microfiber with 90-percent UV protection. Plus, you can carry matching bow-ties for the pups!



Milo’s Magnificent Catnip Spray

Spray & Play

Help pet parents protect their furniture by engaging kitties elsewhere with Milo’s Magnificent Catnip Spray. Inspired by Milo Fwancis, SCRATCH PLAY MEOW’s chief scratching officer, it contains high-potency natural catnip oil and distilled water to refresh interest in toys and scratchers. Comes in a 4-ounce bottle.


Scout & Zoe

(Don’t) Shoo, Fly

SCOUT & ZOE’S launches its latest environmentally friendly product line packed with nutrients. Super Fly Black Soldier Fly Larvae, Super Fly Black Soldier Fly Food Topper and Super Fly Black Soldier Fly Jerky are made — you guessed it — with black soldier fly larvae. The larvae feed on food scraps, which reduces waste, and farming the flies has a much smaller carbon footprint than that of other protein sources.




P.L.A.Y. Media Spotlight

At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.

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