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11-Year-Old Accessories Designer Has the Brightest of Futures

She has her own online store and frequently sells at festivals.




Isabella Masso
Isabella’s Pet Shop,

ISABELLA MASSO has been designing pet accessories since the age of 7. Now 11 years old, she has her own online store and frequently sets up shop at festivals in her home state of Georgia. The tween handles stress with help from family and friends, including her BFF/tuxedo model Balu the American Bully. What’s up next for Isabella? Attending Savannah College of Art and Design before expanding her business into a brick-and-mortar pet store and rescue center.

This article originally appeared in the May-June 2017 edition of PETS+.



P.L.A.Y. Media Spotlight

At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.

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