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15 of the Newest Products for Your Shelves

Find here chews, treats and many more!




Long-Lasting Chew

Bully Crunchers from FIELDCREST FARMS BY ETHICAL PRODUCTS provide dogs with hours of healthy chewing. Made from 100 percent grass-fed, free-range beef hide, they are all natural, low in fat, and appropriate for all breeds and life stages. Available in straight and braided chews.


Play Soft

Cup O’Doodles, World’s Best Dog Coffee Cup, NY Bagel and NY Pretzel are among the spring designs in HUXLEY & KENT’s Lulubelles Power Plush collection. Each toy features a mesh backing and double-reinforced seam.



Upcycled Cat Litter

CATALYST collects soft wood fiber from wood processing facilities, diverting the waste product from landfills. The company then uses it to create a lightweight, high-performance cat litter that clumps for easy scooping and offers pet parents a sustainable and renewable option. Available in Healthy Cat, Multi Cat and Unscented, and in 10- and 20-pound bags.

$12.99, $21.99

For Raw & Home-Cooked Diets

ANNAMAET PETFOODS designed Enhance for dogs who eat a raw or home-cooked diet. Formulated and backed by a veterinary nutritionist, the vitamin and mineral supplement provides the necessary amounts of critical nutrients calcium, sodium, zinc, copper, choline, vitamin D, vitamin E and the B vitamins — all provided in highly absorbable forms. For dogs 9 months and older. Available in an 8-ounce canister.


Cleaning Up

OXYFRESH Cage Cleaner has multiple features that will appeal to pet parents. The fast-acting, non-toxic spray not only removes buildup and eliminates odors, it also is cruelty-free and made in the USA. Suitable for crates and cages for all types of pets, from gerbils and birds to dogs and cats.


For Vacations and Staycations

Pups who take trips with their people will love the TaGo Travel Bed from KURGO. The soft fleece topper fits over a lightweight all-steel frame that can accommodate dogs up to 75 pounds. The bed folds easily in half and features built-in carrying handles. Pups who stay with sitters also will appreciate having such a bed at their home away from home.


Fur Baby Blankets

Blankets for human babies are so soft. With its pet blanket collection, TALL TAILS gives pups the same snuggly comfort. Blankets measure 30 by 40 inches and come in Cable Knit, Cowhide, Navy Hunter’s Plaid, Nautical (shown here) and Southwest designs. Machine washable and dryable for easy upkeep.



For Curious Kitties

Respected dog toy and game designer Nina Ottosson has turned her attention to cats. Her new PETSTAGES collection includes the Melon Madness Puzzle and Play, which features six hidden treat compartments on two inclined sides, allowing kitties to exercise their natural curiosity and foraging instincts.


Who Wants a Cookie?

PET PAL PRODUCTS introduces CookiePal, a line of organic, gluten-free, vegan treats made from human-grade, non-GMO ingredients. The four-flavor lineup: Pumpkin & Chia, Banana & Coconut, Sweet Potato & Flaxseed and Turmeric & Ginger. All recipes also have a functional purpose, such as the oat, banana, ground flaxseed and coconut formula, rich in vitamins and minerals and good for digestive and overall health. Available in 10-ounce bags.


For Irritated Pets

COLORADO HEMP HONEY helps soothe skin with its Hemp Balm for Pets. Lavender Peppermint eases discomfort from hot spots and insect bites, while Bosewellia Ginger shields and restores cracked and dry paw pads. Contains 150 mg full-spectrum hemp extract per 0.5-ounce BPA-free tube.


Nature Comes to the U.S.

Belgian company VERSELE-LAGA brings Nature Forage Blend, its innovative small animal food, to the U.S. Available in grain-free, high-fiber Rabbit, Chinchilla and Guinea Pig formulas, it combines extruded morsels with timothy hay and vegetables. Ingredients are non-GMO and there are no artificial colors, flavors or preservatives. Available in 3-pound bags.


Super Treats

From BOO BOO’S BEST comes SuperFood Nuggets Treats for Cats, available in Duck, Turkey, Salmon and Whitefish. Organic coconut flour, sweet potatoes, apples, carrots, pumpkin, kale, blueberries, turmeric and ginger are among the other ingredients, with a little bit of catnip mixed in as an extra-special treat. The company strives to create kindly sourced and sustainable products — duck and turkey are humanely raised and antibiotic-free, whitefish and salmon are wild-caught in the USA, and the coconut flour is organic, non-GMO and fair-trade. Available in 2-ounce bags.


At-Home Care

The SAFARI BY COASTAL Long-Hair Slicker will help pet parents keep tangles and mats at bay in between grooming appointments. It has elongated, coated tips that reach far down to also remove shed hair, and it comes in medium and large and has an ergonomic, non-slip handle.



WEST PAW has taken the luxe fabric from its Big Sky Blanket and handcrafted it into the Big Sky Nap. Plush fleece covers one side of these crate-sized mats, with faux suede on the other. IntelliLoft Fill, made from recycled plastic bottles, completes the design. Available in five sizes and in Midnight, Oatmeal, Boulder and Chocolate. Machine washable and dryer safe.


Play Hard

DOOG uses a thermoplastic elastomer formula to make The Fetchables. This new toy line features the Fetch-a-Disc, Fetch-a-Ball, and Fetch-n-Tug, the latter shown here complete with marine-grade rope. The BPA- and phthalate-free material proves puncture-resistant while remaining soft and supple to dog teeth and gums. The toys also float!




NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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