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16 New and Notable Products to Shop for Your Pet Store

Functional food toppers, stylish neckwear and anxiety relievers are among the latest releases in pet.




CRUDE CARNIVORE’s Handcrafted Bone Broth for Dogs + Cats

Herb Infused

Dandelion, parsley and thyme infuse CRUDE CARNIVORE’s Handcrafted Bone Broth for Dogs + Cats. The herbs pack a punch with anti-bacterial, anti-fungal and body-cleansing capabilities, and are grown without pesticides or herbicides. The bones come from grass-fed, pasture-raised animals. Ingredients are locally sourced from small, family owned and operated farms in Illinois, to provide liver and joint support, itchy skin relief, intestine protection and easier digestion. Available in beef, chicken, turkey and pork, with no sugars, starches or fillers added. 17 ounces.


RIGINS 5IN1 food topper from ROGUE PET SCIENCE

But Wait, There’s More

Not only does ORIGINS 5IN1 food topper from ROGUE PET SCIENCE improve canine skin and coat, it aids in itching, eases joint inflammation, and enhances digestion and improves gut health. Omega 3 and 6 fatty acids plus pre-biotics, probiotics and digestive enzymes get to work. .5, 2 and 5 pounds.



food toppers for dogs from AUSTIN AND KAT

Pass the Joint Support

Sustainably sourced, aqua-cultured New Zealand green-lipped mussels power two food toppers for dogs from AUSTIN AND KAT. The mussels are naturally high in EPA and DHA fatty acids, which support muscle and joint recovery. Daily Joint Support also contains powerful turmeric extract Longvida Optimized Curcumin, and Bakko’s Joint Support+ has boswellia gum, glucosamine and reishi mushroom extract. 2.6 ounces.


King Salmon Bites from OMEGA PLUS

Sharable Salmon

Pet parents with both dogs and cats will appreciate the shareability of King Salmon Bites from OMEGA PLUS. Made with 100 percent New Zealand King Salmon, cut from skinless fillets and freeze-dried to perfection, they can be a treat or topper. The glucosamine plus omega-3 and omega-6 fatty acids support a pet’s immunity, joint mobility, as well as brain, skin and coat health. 2.8 and 6 ounces.


Asteroid Blues reversible bandana from MONRO PETS

Dogs in Space

Check out this cute Asteroid Blues reversible bandana from MONRO PETS. The new collection features seven patterns, with this one showing a colorful space scene on each side. Bandanas are made from a soft and durable cotton-polyester blend that shrinks and wrinkles less than the typical material. Available in small and large, with matching collar and leash.


Mother’s Heartbeat Pillow Toys from K&H PET PRODUCTS

Substitute Mom

With pet parents returning to the workplace, new puppies and kittens need a soothing, calming presence while alone. Mother’s Heartbeat Pillow Toys from K&H PET PRODUCTS provide exactly that in three sizes: small-breed dog and kitten, medium-breed dogs and large-breed dog. The melodic vibrations also help pets with anxiety due to crate training, fireworks, thunderstorms or new homes.



PET PARENTS Pawtect Blanket

Comfy Protection

Made of specifically created faux fur and proprietary Sherpup multi-layer material, the PET PARENTS Pawtect Blanket creates an impermeable barrier between both exterior fabrics so that no moisture can seep through either side. Recommend these for puppies, seniors and every pet in between. Available in chocolate and slate, in three sizes.


SKOUT’S HONOR Probiotic Paw Spray

Happy Paws

Add SKOUT’S HONOR Probiotic Paw Spray to your skin relief offerings. Non-medicated, alcohol-free and hypoallergenic, it eradicates and prevents growth of yeast and fungus — two leading causes of itchy, irritated, stinky paws — and provides a probiotic boost to keep them naturally healthy. 8 ounces.



VFS for Dogs

SQUAREPET adds to its Veterinary Formulated Solutions with VFS Active Joints. This dry food includes natural and bioavailable sources of glucosamine and chondroitin sulfate from turkey necks, New Zealand green-lipped mussel and eggshell membrane collagen. It also comes fortified with enhanced levels of the anti-inflammatory omega 3 fatty acids DHA & EPA from Marine Stewardship Council-certified sustainable krill meal, plus antioxidants astaxanthin, vitamins C and E, and turmeric, plus L-carnitine. 4.4 and 22 pounds.


TREATIBLES soft chewables

Meow Flavor, Please

TREATIBLES has given its Soft Chewables for Cats a richer, chicken liver-salmon flavor and a new heart shape. Formulated with 1.5 mg of organic full-spectrum hemp CBD oil per chew, along with catnip leaf powder, turmeric, papain and bromelain, they can help with anxiety, joint discomfort, mobility issues and digestive upset. These chews are ideal for kitties with sensitive tummies and for senior cats who prefer a softer consistency, and resist crumbling so can be served whole or easily divided. 20-count intro packs, perfect for the cash wrap, and 100 count containers.


Goldenfeast Bountiful Bird Foods by VERSELE-LAGA

Back to Nature

Companion birds will enjoy foraging through the dried fruits, veggies, nuts, legumes, seeds and ancient grains of newly rebranded Goldenfeast Bountiful Bird Foods by VERSELE-LAGA. Just like in nature, these 13 foods are free of artificial additives including synthetic vitamins. Added probiotics help support immunity and gut health. Bonus: Goldenfeast is an independent retailer-only brand.



Keep Calm

Between fireworks and thunder, noise stressors exist pretty much year-round now. HONEST PAWS introduces its Calm Vet to help ease canine anxiety. Lightweight and durable, it wraps snug, fastens easily and comes in three chest widths: 17-21 inches, 22-24 inches and 25-30 inches.


Bison Heart Treats and Bison Lung Treats from WEST PAW

One Ingredient

Whether given as standalone snacks or packed into their puzzle toys, dogs will love Bison Heart Treats and Bison Lung Treats from WEST PAW. The treats contain only air-dried, humanely raised and sustainably sourced in the U.S. and Canada bison. Both offer inflammation-busting omega 3 fatty acids. Heart also provides protective natural taurine and CoQ10, and super-strengthening collagen, while lung has loads of B vitamins, too. 2.5 ounces.


DOGSWELL ENERGY‘s Extended Activity Fuel

Fuel Up!

Pet parents who participate in dog sports will appreciate what DOGSWELL ENERGY‘s Extended Activity Fuel has to offer. This unique performance treat hydrates and energizes dogs to help them run farther, hike longer with long-lasting energy. Velvety mousse in convenient tubes for easy licking on the go. Made with chicken, coconut oil, pumpkin and egg. .08 ounces, single or in 4-pack pouches.



LOVING PETS Bella Fashion Mats

Stylish Place Setting

Dogs deserve their own placemat — and their people appreciate less of a mess. With that in mind, LOVING PETS introduces Bella Fashion Mats. These loom-woven fabric mats absorb spills quickly while the no-slip backer prevents sliding and noise. Available in six designs at a more than affordable price.



Collars with a Cause

THE KENYAN COLLECTION collars are not only durable and beautiful, each one featuring a traditional pattern created with leather and beads, they are handmade by Maasai Mamas of the Maasai Tribe in Kenya. Cindy Lay founded the company to promote economic growth, commerce and trade in the country, to better the lives of not just these women but also their community. Available in a variety of designs, lengths and widths.



Liver Liver Liver!

CARNIVORE MEAT COMPANY introduces Nature’s Advantage Lovin’ Beef Liver, taste-tested by company spokesdog Sparky. The freeze-dried, single-ingredient treats are naturally packed with vitamins and minerals including vitamin A, a key nutrient dogs need in their diet to stay healthy. 21 ounces.




NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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