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2 Pet-Industry Groups to Celebrate Major Milestones at Global Pet Expo

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The event is set for March 21-23.

STAMFORD, CT – American Pet Products Association President and CEO Bob Vetere announced that 2018 marks the 60th anniversary for the association. APPA, and the Pet Industry Distributors Association, which will be celebrating 50 years in the industry, will host the 14th annual Global Pet Expo March 21-23 in Orlando, FL.

APPA has come a long way since its beginnings in 1958 as the American Pet Products Manufacturers Association with just a handful of members and a trade show smaller than Global Pet Expo’s New Products Showcase, according to a press release. Today, the association is over 1,200 members strong and works primarily to promote responsible pet ownership and advance the pet products industry. As a trade association, APPA provides services and programs including Global Pet Expo, government and regulatory affairs, market research and additional industry support.

“When looking back at where it all started, not just our Association, but the pet industry in general, it’s amazing to see the progress we’ve made and all the work that has led us to where we are today,” said Vetere. “What started as a small industry with only a few key players has evolved into a $66 billion industry that continues to grow.”

For the past 50 years, PIDA’s mission has been to enhance the well-being of wholesaler-distributors and to promote partnerships with their suppliers and customers. Such efforts have included the Pet Store Pro online training program for independent retailers and the Pet Industry Leadership Conference bringing all segments of the industry together for networking, education and problem solving.

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“I can’t think of a more appropriate place to celebrate our anniversary than at Global Pet Expo,” said Steve King, president of PIDA. “We have been partners with APPA on this Show, among many other ventures, for years and we share the same mission of advancing our great industry and helping businesses succeed in this environment.”

As part of APPA’s celebration of six decades in the industry, the group is inviting past and current members along with any other individuals and organizations to submit a photo or video celebrating their own experiences in the industry. Do you have an interesting story of what got you into the pet industry? Do you have a vintage image of your pet products 20 or 30 years ago? Share stories, images, videos and more using the hashtag #APPAs60th on APPA’s Facebook page at https://www.facebook.com/AmericanPetProducts/.

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Great Dane Puppy Born With Rare Green Color

The owner said the situation was ‘shocking.’

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A Great Dane puppy was born in Colorado with a highly unusual characteristic: She was green.

The pup, No. 8 in a litter of 9, came into the world on Oct. 14 WTNH-TV reports.

Caddy Williams, owner of the puppy’s mother, Ami, said the situation was “shocking.”

“Luckily, I had recently read an article about a green dog,” she said. “So at least I knew what was going on.”

Green puppies are thought to occur when biliverdin, a green pigment that is part of bile, comes into contact with light-colored fur, WTNH reports.

The resulting dye job lasts a few weeks and is harmless.

Williams named the dog Verdant.

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Dog Daycare Franchise to Serve 750 Employees on a Corporate Campus

It opened at Wolverine Worldwide in Rockford, MI.

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PHOENIX — The Dogtopia pet franchise has announced the unveiling of its first Dogtopia @ Work campus. The dog daycare and spa-only location is exclusive to the employees at Wolverine Worldwide in Rockford, MI, and will bring the company-subsidized dog daycare to its 750 employees.

With more than 100 locations across North America, the brand is “the fastest-growing provider of specialty dog daycare,” according to a press release. The Wolverine Worldwide dog daycare center is operated by franchisee Tim Parker, who also owns Dogtopia of Grand Rapids.

“Wolverine Worldwide’s employees asked, and the leadership team listened. Dog daycare was the top benefit request among its 750 workers. We’re thrilled to directly meet that need conveniently on site,” said Neil Gill, president and CEO of Dogtopia. “The corporate campus model makes perfect sense as companies seek to be pet-friendly without having to manage which dogs are current on vaccinations, remaining respectful to those with allergies and removing the risk associated with dogs of different sizes and temperaments in common areas together. This is a win-win as it provides these employees safe socialization, exercise and education for their dogs while providing Dogtopia a brand-new channel for us to share our quality daycare service.”

“It’s important for us to continue to invest in our workplace environment in a way that aligns with our values as an employer of choice, and enriches the daily experience and quality of life of our workforce,” said Blake W. Kreuger, Wolverine Worldwide Chairman, CEO, and President.

“We’re extremely excited to have Dogtopia’s presence and friendly staff at our global headquarters to provide pristine care for our employees’ pets while they help drive our business forward.”

 

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Holistic Pet Food Firm Acquired by CBD Company

The Halo management team will remain in place.

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NEW YORK — Better Choice Co. Inc., an animal health and wellness CBD company, announced an agreement to acquire holistic pet foods firm Halo, Purely for Pets.

Financial terms of the deal were not disclosed.

“Halo is a well-established, premium brand and falls squarely in line with our goal to build an all-encompassing, global, animal health and wellness consumer product goods company,” said Damian Dalla-Longa, CEO of Better Choice. “Over the last three decades, Halo has built a strong reputation and loyal consumer following, carving out a niche in the industry with high-quality animal products that contain whole food meat and fish and non-GMO ingredients. We look forward to working with their team to close the transaction and integrate their brand into our operating and marketing platform.”

The Halo management team, led by branded consumer food and animal health veteran CEO Werner von Pein, will continue to manage the Halo business. Halo’s name and brands are not expected to change as a result of the transaction.

“Better Choice is the ideal partner for Halo and this combination comes at an exciting time for our company,” said Werner von Pein, CEO of Halo. “As the Better Choice team brings a wealth of experience in animal health and growing consumer brands, we are eager to leverage that expertise and continue to expand our company’s footprint, while maintaining Halo’s unwavering commitment to product quality and to our pet parents’ experience.”

Bruce Linton, special advisor to the company, said: “This is a transformational acquisition for Better Choice that will help accelerate the build out of our animal health platform. The team, market and capital are aligned on the opportunity to create a world class business at BTTR, with responsible revenue growth and an ambitious research, data and analytics strategy.”

Better Choice Co.’s brands include TruPet, TruGold and Elvis Presley’s Hound Dog. Its product lines include ultra-premium, all-natural pet food, treats and supplements, with a focus on freeze dried and dehydrated raw products.

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