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21st Century Animal Healthcare Launches Calms Paws with Calming Gel Patch

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The products will debut at Global Pet Expo.

(Press Release) TEMPE, AZ – 21st Century Animal HealthCare has announced the launch of Calm Paws, a natural calming support product line featuring a calming gel patch to help dogs and cats. The new product can be attached to any smooth surface and is ideal for use with recovery collars and pet crates when traveling.

The Calm Paws natural essential oil products consist of gel patches, collars and disks and are compatible with Calm Paws e-collars providing calming support to help post-surgery and stress-related behaviors in dogs and cats.

21st Century Animal HealthCare will officially introduce the new products March 22-24 at Global Pet Expo in Orlando, FL. Pet product buyers will have an opportunity to experience the new Calm Paws products and view end cap and spinner pole displays at booth #3775.

21st Century Animal Healthcare designed the Calm Paws products in response to a collaboration with E-Collar manufacturers and a nationwide survey of veterinarians that found better recovery collars are needed, said Colin Brodie, vice president of marketing for 21st Century Animal HealthCare.

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“We discovered vets desired recovery collar improvements addressing compliance, comfort, fit, ease of drinking and durability,” said Brodie. “Our company launched a collar and calming initiative to study research and design better alternatives for collar selection and calming support for dogs and cats.

“As part of our collar initiative, we found that research data shows pets prefer the calming effects of blue, so we utilized a cool blue color in the design of both our plastic, soft and inflatable e-collars,” he said. “We designed a Calm Paws gel patch application pocket for our plastic e-collar to assist with compliance and have a patent pending on this new design.”

Brodie added that the company is also introducing a new soft e-collar called Caring Collars. The product is made of felt fabric that is secured by velcro strips allowing multiple size adjustments. Four collar sizes are available to cover all pets. A special patented break in the collar fabric allows a section to be folded back to allow the pet to easily get at food or water in its bowl. A patent pending net pouch was included on the collar for the Calm Paws gel patch.

“As part of our calming initiative, we did extensive clinical trials to ensure the efficacy of our Calm Paws purified essential oil blend,” he said. “Dog products use a proprietary blend of Valerian and Lavender oils and cat products use an extract of Nepeta cateria.

“Calm Paws products provide a variety of calming options for dog and cat behavior support,” said Brodie. “Our new gel patch is the first of its kind that can be used with e-collars post-surgery or when traveling. We also offer a protector for the gel patch when it is used on pet crates or e-collars. Velcro strips allow the patch to be located on any clean smooth service.”

Brodie stated that Calm Paws also offers “glow-in-the-dark” calming disks that can be paired with the pet’s regular collar, harness or inflatable collar, as well as essential oil blend collars that use the same blend as the gel patch and disk.

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“We know the pet industry wants premium alternatives and a variety of options in collar selection and calming behavior support,” he continued. “We’re excited to showcase Calm Paws products to pet industry professionals at Global Pet Expo.”

21st Century Animal HealthCare is part of the 21st Century HealthCare Inc. family, one of the largest international manufacturers of human vitamins and companion animal supplements for over 25 years.

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Show off Your Pet’s Tricks with the Vital Essentials Nationwide Contest

It runs through Jan. 27.

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(PRESS RELEASE)With the new year comes new goals and adventures. So, while you’re working on your personal goals, don’t forget about your four-legged family members. January is National Train Your Dog Month and an excellent opportunity to make a resolution to learn something new with your dog.

Vital Essentials is hosting its first ever “Train Your Dog” Contest on Instagram to help promote the importance of socialization and training for happier, healthier dogs. The contest runs Jan. 13-27. Two winners will be selected from photos posted on Instagram with #TricksforVETreats.

Pet parents can enter our “Train Your Dog” Contest in three easy steps:

  1. Teach your dog a new trick or help them perfect one they already know.
  2. Capture a photo or video of your dog showing off their trick.
  3. Post the photo or video on Instagram with #TricksforVETreats.

All entries will be featured in Vital Essentials Instagram highlights. Winners will be selected on Jan. 31 and will receive a prize pack that includes five Vital Essentials Freeze-Dried Family Size Treats, an $80 value. These newest additions to the Vital Essentials lineup are great for multi-dog families or for sharing on your pup’s play dates.

“Our high value treats are ideally suited for training puppies, teaching new tricks or reinforcing positive behaviors,” commented Melissa Olson, VP marketing and sales. “Because our treats are made from single protein and freeze-dried, their nutritional value is much higher than other treats that are highly processed. Dogs eagerly follow commands to get their Vital Essentials reward!”

National Train Your Dog Month was established in 2010 and is designed to promote the importance and benefits of training dogs. Too many dogs are turned into animal shelters each year for behavior and training issues that could be easily solved with proper socialization and positive training. Most importantly, training your dog is not just beneficial, it’s FUN!

For more information and to see some great pet tricks, follow Vital Essentials on Instagram. Contest rules available at vitalessentialsraw.com/sweepstakes

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Oxyfresh Launching Cage Cleaner and New POP Display at Global

The company will be at booth 5970.

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(PRESS RELEASE) Oxyfresh will be exhibiting and showcasing its full line of premium pet dental health and grooming products at Global Pet Expo. The Oxyfresh booth 5970 will be launching its new point-of-purchase display featuring products from its dental line, as well as its new non-toxic Cage Cleaner.

Oxyfresh does not use harsh chemicals or additives that can be harmful to pets. Its groundbreaking, proprietary ingredient Oxygene is what sets the company’s products apart. It is unique because it gently and safely neutralizes the bacteria that causes pet bad breath and periodontal disease, helping pets live longer, happier lives.

The Oxyfresh booth will showcase some of its most popular and beneficial innovations. These include: Pet Dental Water Additive, Pet Ear Cleaner, Pet Shampoo, Pet Dental Gel Toothpaste, Pet Dental Breath Spray and Pet Deodorizer, to name a few. The recently launched Pet Dental Kit will also be displayed, which includes everything needed to help pets achieve a healthy mouth and fresh breath.

“Our Pet Dental line has had tremendous success over the years, which is why we are very excited to offer our new point-of-purchase display highlighting some of our most popular dental products at Global Pet Expo,” says Mariano Tellarini, president of Oxyfresh. “This new eye-catching, high-resolution POP display will help us to continue establishing brand awareness, increase revenue, and promote our innovative pet dental care creations.”

In addition, Oxyfresh is excited to officially launch its new Cage Cleaner at this year’s show. The Cage Cleaner is ideal for cleaning kennels and cages for small animals (birds, gerbils, mice, etc.) Like all products at Oxyfresh, Cage Cleaner is made in the USA, cruelty-free, non-toxic, safe, gentle, effective and won’t disrupt immune system.

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Europet Brings Unique Pet Products to US

The first two brands to be intoduced are Croci Spa from Italy and RelaxoPet from Germany.

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(PRESS RELEASE) Europet’s mission is to bring new European pet products to the U.S. market.

“We will be supplying “Europe’s best kept secrets” to American pet retailers across the country,” says Daniel Stopnicki, owner and founder of Europet, which is a subsidiary of My Family Canada.

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Stopnicki has been in the pet industry for nearly 40 years, specializing in market development for high quality European brands. Having been dedicated to the aquatics segment from the 1990s into the 2000s, he made the switch in 2016 when he introduced the revolutionary My Family Engraving system brand to both the USA and Canadian market place. As the owner of My Family Canada, he is the exclusive Canadian distribution partner for My Family.

Having solidified the My Family distribution network in the U.S., Stopnicki has transitioned out of the market development role with My Family USA. He is now able to focus on bringing his passion for high-end products and unique pet industry marketing expertise by providing access to the lucrative U.S. pet supply industry to a select number of European brands.

The first two brands that Europet will introduce are Croci Spa from Italy and RelaxoPet from Germany.

Europet is the exclusive U.S. distribution partner for Croci Spa, Pet Products from Italy. Croci was founded in Varese in the 1990 thanks to the entrepreneurial intuition of the Croci brothers. The company later gained success in Italy and abroad developing its own high-quality branded products.

Europet is also the exclusive U.S. distribution partner for RelaxoPet, a compact sound module that provides high-frequency vibrations for deep relaxation in dogs, cats, birds and even horses. Invented by Frank Bendix, the RelaxoPet pro Animal relaxation trainer can be used to relieve anxiety-related stress situations in most pets by influencingstress reaction in a subtle and hardly noticeable way — even preventively.

Europet will be exhibiting at the upcoming Global Pet Expo where it will have officially launch its new products.

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