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3 Key Trends in the Bird Product Market

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Packaged Facts has released a new report.

ROCKVILLE, MD — The market for companion bird products has been a challenging one in recent years, but there’s reason for optimism, according to market research firm Packaged Facts.

Three encouraging trends are highlighted in the companies new report Bird Products: U.S. Pet Market Trends and Opportunities.

  • Influential Hispanic and Asian-American Consumers As Key Bird Owners. The rising influence of multicultural consumers for years has been one of the most anticipated and overarching economic trends. For bird ownership, survey data reveals that Hispanics and Asians are far more likely than average to have a bird for a pet. Birds are the only companion animal type where this is the case.
  • The Rise of “Natural” and “Made in USA” Marketing. Natural has become an overarching trend shaping all pet products and has certainly made a powerful impact on the bird products market as well. The language supporting natural ingredients and materials now pervades marketing material through all segments, but is particularly noticeable in the food and treats and toys segments. Also, a strong trend in the bird category is marketers’ emphasis on products made in the U.S. This is a spillover from concerns among cat and dog owners about contaminated and subsequently recalled pet products sourced from other nations.
  • Chickens Entering the Pet Pecking Order. There is a growing interest in chickens as pets and the number of people keeping backyard coops. Several companion bird marketers have embraced this new trend and are now offering products for this sub-category along with foods and cages for the more traditional companion birds such as budgies, canaries and parrots. For example, Petmate has introduced an entire line of large coops under its Precision Pet brand, designed to hold multiple chickens, and in 2016, Central Garden & Pet introduced an entire line of products under its Kaytee brand for backyard chicken enthusiasts. The new Kaytee line includes everything from coops to cage accessories to treats and poultry feeds and supplements. The line now includes three different cages: a standard cage suitable for two chickens, a larger chicken coop with nesting box, and a wire enclosure for chicks.

More information about the report is available here.

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US Pet Food Spending Falls to $28.9B

The segment accounts for 37% of total US pet spending.

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Pet food spending in the U.S. fell by 7.3 percent in 2018 to $28.85 billion, according to the Pet Business Professor blog.

The $2.27 billion decrease stood in contrast to 2017, when food spending grew by $4.6 billion “due to a deeper market penetration of super premium foods,” the blog’s John Gibbons writes.

A small increase in pet food spending had been anticipated in 2018. The unexpected decrease “was likely due to the reaction to the FDA warning on grain free dog food,” Gibbons explained, noting: “A pattern of over 20 years was broken by 1 statement.”

Pet food spending has been choppy since 1997, with the general pattern being “2 years up then spending goes flat or turns downward for a year,” according to the blog.

Total pet spending in the U.S. climbed by 1.9 percent in 2018 to reach $78.6 billion, according to the blog. The pet food segment accounts for 37 percent of total U.S. pet spending.

 

 

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Video: Brave Housecat Fends Off 3 Coyotes

This feline showed moxie.

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A cat in the Highland Park neighborhood could have been in serious trouble when three coyotes came along.

But Max, who belongs to Maya Gurrin, showed amazing courage, CBS Los Angeles reports.

Max was surrounded, and the coyotes were nipping at him. But Max showed no fear. He even caused one of the coyotes to back away and jump onto a nearby wall.

“He’s always been crazy,” Gurrin said. “Like, if this were to happen with any cat, it would be him.”

The entire scene was captured on security camera.

As tough as Max may be, his owners have nonetheless decided not to let him roam outdoors anymore.

Watch the video:

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Dogs May Be More Perceptive Than We Ever Realized, Study Finds

Even untrained strays can read human gestures.

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Dogs seem to be able to interpret human gestures even when they’ve had no training, a new study has found.

As any dog owner knows, pet canines understand commands and gestures with ease. A group of researchers set out to determine whether these capabilities are innate or require training, according to a report from Frontiers Science News.

The researchers looked specifically at pointing, with Dr. Anindita Bhadra of the Indian Institute of Science Education and Research Kolkata, India, and colleagues studing stray dogs in several Indian cities.

“The researchers approached solitary stray dogs and placed two covered bowls on the ground near them,” Frontieers Science News reports. “A researcher then pointed to one of the two bowls, either momentarily or repeatedly, and recorded whether the dog approached the indicated bowl.”

About 80 percent of participating dogs successfully followed pointing gestures.

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“We thought it was quite amazing that the dogs could follow a gesture as abstract as momentary pointing,” Bhadra was quoted saying. “This means that they closely observe the human, whom they are meeting for the first time, and they use their understanding of humans to make a decision. This shows their intelligence and adaptability.”

The research was published in Frontiers in Psychology.

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