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3 Types of Dog Treats to Play to Your Customer Base

Tailor your order to the tastes of your town.




PEOPLE BUY dog treats that ping their own ideas of a treat: rich, greasy hunks of meat, buttery smooth salmon, sweet blueberries picked fresh from the bush. Think about the type of foods people are connected to in your area. Are you catering to a superfoods sect or living in open-faced sandwich country? See what people around you are eating, and pair it with your dog treat stock. 

Meat, Meat, Meat

Eat a hamburger in Hunter, ND, and someone will tell you the cow’s name. That’s how close U.S. farmers are to their beef, so if your customers have roots in making things grow, don’t be squeamish about playing up the meat angle to draw in new ones. Drop hot tips like dogs are historically carnivores and Australia’s most popular free-range protein for dogs is kangaroo.


Key Features: Jerky for dogs in duck, catfish and turkey flavors, loaded with nutrients and superfoods.

Sales Tip: Suggest flavors based on a dog’s personality, whether they’re spirited and sassy or playful and persuasive., (866) 864-6112


Bisque Variety Pack
Tiki Dog Aloha Petites

Key Features: This variety pack gives dogs a new thrill at every bite. Will it be chicken, tuna, beef or pork?

Sales Tip: Tell customers it’s a good way to switch up the flavor routine without causing an upset stomach., (866) 821-8562


Free Range Hops! Wild Hare Ears
Free Raised Pet Products

Key Features: Low-fat, high-protein and sourced all over the world, from primitive Patagonia in the Andes Mountains of Argentina to the grasslands of the Archipelago.

Sales Tip: Sell these exotic treats as your own through private label packaging., (586) 737-0797


Fresh Tastes 

Health conscious places like Denver, CO, are full of active people who care about fresh vegetables and fit bodies. Treats that clearly read “all natural” or list their healthy ingredients are a hit here, even if “natural” can be a loose term. Promote the benefits of oils and omegas that keep dog coats shiny, plus freshening add-ons like sprays, tooth wipes and brushes.

Blueberry Honey Dog Treats
Cotton’s Cafe

Key Features: Healthy dog treats made from fresh farm produce, made with apple cider vinegar, honey, blueberries, oats and parsley.

Sales Tip: Tell busy customers these are the closest thing to making dog treats at home., (662) 380-1463


Super-Premium Dog Treats

Key Features: These slow-cooked, super-premium treats are handcrafted with fresh, grain-free ingredients like catfish, chickpea and kale.

Sales Tip: Remind dog owners that the Omegas in the fish and coconut oils keep dogs silky., (888) 843-1738


Fresh Kisses

Key Features: These all-natural dental treats feature a double-brush design that removes plaque and tartar while freshening dog breath.

Sales Tip: Stock up on Fresh Kisses for Valentine’s Day., (800) 664-7387

$9.99 – $29.99

Balanced Plate 

A tried-and-true order is, of course, a sensible blend of fruits and vegetables. In Naperville, IL, meal planners get excited about chia, quinoa and flaxseed — safe and interesting add-ons to their classic recipes. If your store is situated in a spot that’s more suburban, look for sensible, quality blends of vegetables and meat with superfood extras to make them stand out.

Chewy Dog Treats

Key Features: A traditional blend of chicken and peas, plus vitamin-rich coconut infused with vanilla.

Sales Tip: Play up the rich, meaty texture of each bite., (800) 364-4863

$4.49 – $8.99

Healthy Balance Line
Ethical Products

Key Features: Order up chicken strips, meatballs or BBQ treats, offset by healthy additions like kale, pumpkin, peas, green beans and quinoa.

Sales Tip: Sell the blend that addresses the issue at hand, be it joint health or digestion., (800) 223-7768

$7.99 – $16.99

Turkey Time
Einstein Pets

Key Features: Turkey dinner can come more than once a year in this natural and organic blend. Instead of stuffing, it comes with a side of banana.

Sales Tip: Superfood alert! Let customers know this low-cal treat is infused with chia seed., (727) 823-8233


Since launching in 2017, PETS+ has won 16 major international journalism awards for its publication and website. Contact PETS+'s editors at



Pet Sustainability Coalition

Pet Sustainability Coalition Presents: Critical Sustainability Strategies for Retailers

This webinar, held on November 7, 2019, is the second in a series from PSC discussing how retailers can establish sustainable practices in their business. Moderated by PSC’s Andrea Czobor, the webinar unveils data behind the increasing consumer demand for sustainable products, what retailers have to gain from connecting with these purpose driven consumers, and a new PSC program that makes finding these products easier for retailers.

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Here Are 8 Accessories to Become the HGTV of Terrariums

Become the HGTV of terrariums with these accessories.




STALE ON SNAKES? Recharge your reptile department with a trip to an exotic pet show. Hit up the H.E.R.P.S. Exotic Reptile and Pet Show in East Texas or a breeder show like the Tinley Park Reptile Show near Chicago. Get inspired by real-life connections with amphibians and invertebrates, and get a firsthand look at what reptile owners are buying, like the terrarium accessories featured here.

Bio Cups

PRODUCT DETAILS: Eliminate washing without the waste with these all-natural and biodegradable paper feeding cups, made from plant fibers.

SALES TIP: A good deal at a hundred per pack and designed to hold food or water for up to 48 hours.



Naturalistic Flora
Zoo Med

PRODUCT DETAILS: Seven new styles of this ultra-low maintenance terrarium plant line, anchored by sturdy root stakes. Use inside a terrarium or in an office as a decorative plant.

SALES TIP: Real in feel — so natural that pets instinctually collect water droplets from the leaves and hide in the voluminous foliage to sleep., (888) 496-6633

Price on request

Reptology Skull Hide-Away Combo

PRODUCT DETAILS: A natural fiber lounger attached to a realistic skull, held in place by suction cups. For glass, acrylic and plastic enclosures.

SALES TIP: Social and shy reptiles alike can crawl on through or hang back in the lounger., (866) 625-2385


Madagascar Hissing Roach Tower

PRODUCT DETAILS: Inspired by hissing roaches of Madagascar, this realistic, handpainted model replicates the real thing in 7 inches.

SALES TIP: Perfect for horror movie enthusiasts and hobbyists inspired by creepy terrarium scenes., (561) 998-5350



Bamboo Bars
Fluker’s Farms

PRODUCT DETAILS: Spring-loaded faux bamboo supported by scion cups creates a natural terrarium environment. Sold in two-packs, the bars expand and retract from 10.5 to 15 inches.

SALES TIP: Climb time — these bamboo bars turn any tank into a pop-up playground., (225) 343-7035


Yellow Orchid Magnaturals

PRODUCT DETAILS: A realistic take on orchids in a flowering 16-inch terrarium insert, secured on a chunk of real grape wood.

SALES TIP: Natural attraction: These lush accessories are held in place with powerful magnets., (818) 781-3892


Turtle Clean

PRODUCT DETAILS: This powerful biological habitat cleaner reduces solid waste and helps eliminate organic waste in turtle habitats.

SALES TIP: Call it a seven-day cycle: Weekly use builds beneficial biological flora in the terrarium and ensures that significant organic waste breakdown occurs., (800) 724-2436



Coco Fiber Crashpad

PRODUCT DETAILS: This 18- by 36-inch terrarium liner rolls out easily and is two-sided: rough, made from coconut fiber, and smooth with a latex coating.

SALES TIP: Doubles as a big rollout blanket for any exotic, including leopard geckos, bearded dragons and horned lizards., (805) 450-6115


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Hot Sellers

Here Are the Hot Sellers for December 2019

Treats were a hit.




Our Pet Qwerks chews — BarkBones and Dinosaur bones were huge sellers. — Sue Hepner, Cool Dog Gear, Roslyn, PA

  • We did very well with Chilly Dog sweaters. They are beautiful sweaters, and people often buy multiple patterns knowing that they are helping out local craftsman in Ecuador. — Diane Goff, Other End of the Leash, Durham, NC
  • Taste of the Wild Pacific Stream. TOW has a really good reputation in our area. I think what makes it one of our best-selling items is that our pricing is lower than our competitors. We have people walk in off the street to buy this item, but most commonly it’s our daycare clients who buy it. We like to keep it in stock on our shelves because it’s so popular and has a good reputation. — Natalie Bosch, Albany Pet Hotel, Albany, OR
  • Our bakery case with decorated cookies did very well. Happy Dog Bakery and Emmi Lu’s Barkery were the most popular. — Danielle Wilson, Bath & Biscuits, Granville, OH
  • Fabdog Doughnuts, They come in a bakery box but instead we sell them individually for $3.99 each on the cash wrap, which is key. — Toni Shelaske, Healthy Pet Products, Pittsburgh, PA
  • Diamond Naturals Beef and Rice Dog Food marginally nosed out Professional Plus and American Natural Premium. Our clientele find several aspects of this line appealing, including; the Diamond name which is well known and generally trusted, the product is Wheat Corn and Soy free, and has a low price point. We like Diamond Naturals because it is a good consistent seller, and often serves as a starting point for customers who migrate to premium lines. — Robert Durham, Willis Feed Mill, Willis, MI
  • The product that sold the most was Junkyard Bones, a local smoked bone that smells amazing and dogs love! — Jennifer Larsen, Firehouse Pet Shop, Wenatchee, WA
  • Icelandic+ Lamb Horns were hot!! We sold them to pet parents looking for a long-lasting chew or a fun way to help keep the chompers shiny white. — Carly Patryluk, House of Paws Pet Boutique, Regina, Saskatchewan, Canada
  • Pet Releaf soft treats in all flavors and tinctures. We offered a 20 percent discount on all of their products for the month of December according to a distributor promo they were running with Southeast Pet. — Victoria Park, Park Pet Supply, Atlanta, GA
  • Earth Animal Chew in their seasonal flavor: Turkey, Cranberry & Pumpkin. Customers already love all the flavors Earth Animal has, but this limited edition really made a big hit! I wish that they sold it year-round. — Kimberly Gatto, The Wagging Tail, Las Vegas, NV
  • Answers had a great BOGO promo on their fermented cow products. We were able to sell their cheese and kefir to new customers and expand the consumer interest to a new audience — people love something free! — Johnna Devereaux, Fetch RI, Richmond, RI
  • NaturVet Quiet Moments Hemp. Passed out samples and it was quite a hit. — Cecelia Michaels, Lickin’ Good Whole Pet Food, Park Rapids, MN
  • Caitec Oven Fresh Bites Parrot Cookies, six flavors, appealing packaging, good price point. People are always looking for a new different treat for their birds. Placed on an end cap and they sell very well. — Paul Lewis, Birds Unlimited, Webster, NY
  • Fluff and Tuff toys have been our top seller for the last year. These toys are durable, cute and the price point is extremely reasonable (one you realize how long they last) — price is anywhere from $15-$25. — Jamee Yocum, BARK, Jacksonville, FL

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. pet business serving the public, you’re invited to join the PETS+ Brain Squad. Take one five-minute quiz a month, and you’ll get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the pet industry. Sign up here.

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16 Hemp Options, From Chews to Biscuits, Tinctures to Peanut Butter

You don’t have to work as hard on selling your customers CBD. 




THE THERAPEUTIC BENEFITS of hemp, from which CBD oil is derived, have gone mainstream, and its popularity continues to grow.

According to market-research firm Packaged Facts, 39 percent of dog owners and 34 percent of cat owners like the idea of CBD supplements for their pets. Since pet parents are catching on, you don’t have to work as hard on selling your customers and can focus on educating them as to the different options.

Tater’s Sweet Potato Tots Soft Chews for Dogs

KEY FEATURES: Geared toward pups with allergies or food aversions. 60 soft chews per container, each with 3 mg organic, full-spectrum hemp oil.

SALES TIP: Positive mission: Named after a rescue pit bull named Tater Tot, $1 from each sale goes to Villalobos Rescue Center., (510) 290-2861



CBD Hot Spot Relief
Healers Pet Care

KEY FEATURES: Direct solution for sore or sensitive spots. Professional-strength lotion helps heal abrasions, stop itching and prevent further irritation. Anti-inflammatory, anti-fungal, anti-bacterial, with 100 mg of CBD. Available in a 2-ounce bottle.

SALES TIP: Absorbs quickly, so pet can’t lick it off. Fast-acting relief without steroids., (800) 924-7036


Vital Essentials Freeze-Dried Hemp Chews for Dogs
Vital Essentials

KEY FEATURES: Available in three condition-specific formulas — RELAX, RELIEF and REVIVE, with a targeted hemp profile for each. Beef-flavored chews contain 2 mg of hemp oil each. Available in a 3-ounce bag.

SALES TIP: All ingredients are USA sourced., (800) 743-0322


Canine Hemp Infused Balm
Charlotte’s Web

KEY FEATURES: Made specifically for dogs with sensitive skin. Helps maintain the skin’s normal moisture content and overall skin health. Available in a 1.5-ounce tin, contains 450 mg of hemp extract.

SALES TIP: Pair with treats and/or oils to create hemp bundles/gift packages., (855) 790-8169



Austin’s Active Formula CBD Wellness Biscuits
Austin and Kat

KEY FEATURES: Made with salmon, blueberries, nutritional yeast and egg. 6.6-ounce package contains 30 biscuits, at 10 mg of CBD each.

SALES TIP: Many applications: calming an anxious mind, easing the aging process, or jump-starting the day., (206) 446-4819


Freeze Dried Treats for Cats and Dogs
CBD Dog Health

KEY FEATURES: Just three ingredients: full-spectrum hemp oil, freeze-dried chicken or Alaskan salmon, and Vitamin E. Dog treats in a 1- or 3-ounce bag. Cat treats in a 1-ounce bag. About 3.5-4 mg per treat.

SALES TIP: Designed to maximize absorption in the bloodstream., (252) 512-0129


Calming Bites
Honest Paws

KEY FEATURES: Organic, full-spectrum hemp-based treats, with roasted peanut butter flavor. 9.5-ounce bag contains 30 bites. Also come in Relief, Restore and Pumpkin Spice formulas.

SALES TIP: Calming Bites recently scored a Pet Independent Innovation Award for Dog Calming Product of the Year., (844) 729-7790


Broad Spectrum CBD Hip + Joint Support Chews
True Leaf

KEY FEATURES: CBD soft chews for dogs in three bag/chew sizes (3-, 7- and 21-ounce). Supplemented with curcumin (from turmeric), and New Zealand-sourced mussels for joint health and mobility.

SALES TIP: Made with Kentucky-grown hemp from seventh-generation farmers., (855) 787-1902


Suzie’s Goes Nuts
Suzie’s Pet Treats

KEY FEATURES: Human-grade peanut butter, USDA organic and sourced from a co-op in Missouri. 8-ounce jar contains 125 mg of CBD.

SALES TIP: Featuring an integrated operation. All products are hand made with full-spectrum CBD oil from their own organic hemp farm., (720) 576-8151


Bone Broth with Full-Spectrum Hemp Extract
Colorado Hemp Honey

KEY FEATURES: Two sweet and savory flavor combos: chicken with elderberries and green tea; beef with boswellia and ginger. Both infused with raw honey and 600 mg of hemp extract.

SALES TIP: Eco-conscious customers will love the 16-ounce Ecologic bottle, made from recycled cardboard., (833) 233-2256



CBD Hemp Oil
Pet Releaf

KEY FEATURES: Organic CBD hemp oils contain a full-spectrum hemp extract derived from Certified USDA Organic hemp, PR-33, grown specifically with pets in mind. Available in three potencies to best meet the needs of dogs or cats.

SALES TIP: The company controls the entire process — from seed to sale, from plant to pet., (844) 646-1646


Immunity Support for Cats

KEY FEATURES: Hemp-based remedy fortified with taurine and L-Lysine, to help with issues such as feline herpes, conjunctivitis, immune system function, respiratory problems. 1.58-ounce bags, 30 whitefish-flavored chews.

SALES TIP: Part of the Rewards+ line of solution-specific treats, with nine formulas for dogs and cats., (802) 391-4461


Grizzly Calming Aid
Grizzly Pet Products

KEY FEATURES: For dogs and cats, organic hemp oil and wild Antarctic krill oil for enhanced absorption and taste. 2- or 4-ounce bottles.

SALES TIP: Well-suited for pets who experience stress during travel, and/or pets with nervous dispositions that need help dealing with environmental stressors., (800) 323-5575


Whisker’s Relief CBD Oil for Cats
Rover’s Pet

KEY FEATURES: An oil designed for felines: 1-ounce bottle of 120 mg CBD, made from organically grown hemp. Supports a natural inflammatory response and helps promote a feeling of calm.

SALES TIP: Made from organically grown hemp, third-party lab tested., (415) 819-9627


Full Spectrum CBG Oil
Holistic Hound

KEY FEATURES: No, CBG is not a typo, but instead CBD’s hemp cousin. 1-ounce bottle contains 300 mg of oil.

SALES TIP: CBG is known for being mildly energizing, helping with focus and clarity. (Think training!) An alternative for dogs that get groggy with CBD., (510) 843-2134 ext. 106


Full-Spectrum Hemp Oils
Green Coast Pet

KEY FEATURES: Available for dogs, cats and horses, full-spectrum oils made with hemp grown in the USA. 1-ounce bottle. Dog oils come in three strengths.

SALES TIP: Your customer gets a high-quality oil, and you get a 60 percent margin as an additional bonus., (661) 513-4586


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