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Cat Food

5 Cat Kibbles for Building Healthy Bowls and Sales

Whether as a standalone meal or with mixers, these dry cat foods offer nutritional benefits beyond complete and balanced.




KIBBLE REMAINS THE largest segment within the cat food market, and it gives you the greatest opportunity to recommend meal mixers for these pets. Start with one of these high-quality kibbles when suggesting a wet food, topper or broth to add much-needed moisture to the bowl.

Earthborn Holistic

Provides total wellness for cats and kittens with high-quality proteins and great palatability. Whole-grain Feline Vantage, grain-free Primitive Feline and Wild Sea Catch.  Training  and customer-loyalty programs available. 5 and 14 pounds., (812) 867-4504  


Raw Coated Kitten Kibble

Raw Coated Kitten Kibble

High protein, grain-free kibble coated with freeze-dried raw. Made in the U.S. with DHA to support brain and eye development, plus omega fatty acids for skin and coat health. Cage-Free Chicken. 2.5 and 5 pounds., (888) 477-8977



Squarely Natural Chicken & Brown Rice

Squarely Natural Chicken & Brown Rice

Complete and balanced limited-ingredient diet: one primary protein, U.S. cage-free chicken, and one primary carbohydrate, U.S.-grown rice. Cold-pressed sunflower oil provides omega 3 and 6 for healthy skin, shiny coat. 4.4 pounds., (512) 328-4230


Go! Solutions Digestion + Gut Health

Go! Solutions Digestion + Gut Health

Salmon with a specialized mix of probiotics designed to survive the digestive tract and aid digestion. Three-yeast blend that supports a healthy gut microbiome, plus fiber-rich ancient grains quinoa, sorghum, millet and oat. 3, 8 and 16 pounds., (856) 444-0805



Pure Vita

Single-source protein, limited ingredient, grain-free recipes: Chicken & Peas, Duck & Red Lentils and Salmon & Peas. Prebiotics and probiotics support healthy gut. Omega fatty acids support strong immune system, healthy skin and coat. 2, 6.6 and 15 pounds., (800) 525-9155




P.L.A.Y. Media Spotlight

At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.

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