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5 Tips to Prepare for a Pet Business Trade Show

Judy Breton, director of grooming and special services at WPA, shares her best advice.

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(PRESS RELEASE) As the director of grooming and special services at World Pet Association, I have experienced the ins and outs of the pet business industry from the perspective of the small business groomer to the large chain product retailer. Whether you are a retailer, groomer or service provider, there is no shortage of resources or information online to help you keep up with the latest innovations and consumer trends, but I’ve discovered that nothing can compare to the value of learning and collaborating with industry peers in person. An estimated 99 percent of marketers have said they found unique value from trade shows that they did not get from other marketing mediums.

While attending a trade show may seem a bit overwhelming at first, there are plenty of steps you can take to ensure that you and your team have a successful event. Here are my top five tips to prepare for a pet business trade show, whether it’s your first or twentieth time:

Do your research. To get the most out of your experience, start early in preparing your business to have a presence at the show. Determine what knowledge or skills you’d like to take away when all is said and done. Are you looking to boost sales? Learn a new skill? Earn a professional certification? Drive online traffic for your business? No matter what your objective is, most trade shows offer an education track that’s right for you. Once you have determined your needs, select sessions and events that will give you the most support, ideas and tools to bring back to your business and implement.

Get your community involved. In recent years, catering to customers has become more focused on building a community and less transactional. For them to return to your business, they want to feel valued for their loyalty and involved in your success. This is a great opportunity to include them in your trade show journey. I recommend adding an “Education Fund” jar in your store at the check-out counter and share with your customers that you are planning to attend a trade show with your employees to gain hands-on education and find ways to better your business. Get them excited about what this will mean for your business and their future customer experience. Ask them what products they would like you to review and consider bringing those into your marketing mix. They will want to return to your business to see if you took their suggestions to heart.

Be social. If you are not already active on social media, what are you waiting for? It is estimated that 71 percent of consumers who have a good social media service experience with a brand are more likely to recommend that brand to others. Share your business journey with your audience as you experience and capture every exciting moment of the trade show on your social channels, whether it’s live tweeting your key takeaways from an education session or posting Instagram Stories of yourself walking through the show floor. Follow along with the trade show’s social channels to get insight into what types of businesses, exhibitors, speakers, and attendees are also planning to be onsite.

Is that all-natural shampoo supplier your customers rave about promoting a new product line? Is there a seminar led by one of your favorite mentors in the pet industry? Network with them! Reach out to schedule pre-show meetings with other businesses that you know will be in attendance. Networking at an industry event can transform your business in ways you cannot even imagine and there is no better time or place than a trade show. Don’t forget to bring plenty of business cards!

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Recap your event. When you return to your business, be sure to share with your customers what new techniques you mastered, any new products you brought back or certifications you earned. Follow-up with connections you made at the event and maintain those relationships throughout the year.

One of the best shows any newcomer or seasoned professional in the pet products or grooming industry can attend is Atlanta Pet Fair & Conference, featuring North America’s largest grooming competition. Put your trade show skills to practice at this year’s conference March 7-10, 2019, at the Georgia International Convention Center in Atlanta, Georgia. To register to attend, visit atlantapetfair.org/attendee-contestant-info/registration/

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PETS+ Wellness Summit

Fuel Your Wellness Business at the PETS+ Wellness Summit

This October, PETS+ is hosting its first-ever education and buying summit, with a laser focus on one of the most exciting, fastest-growing areas of the pet business — wellness. The PETS+ Wellness Summit will be held Oct. 1-2 in Rosemont, IL, just outside Chicago and minutes away from O'Hare International Airport. Watch the video to see how you'll boost your wellness business at the event.

Learn more about the Summit and submit your FREE registration at petsplusmag.com/summit

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PETS+ Wellness Summit Press Releases

PETS+ Wellness Summit Adjusts Dates, Location

Attendees requested a two-day conference, plus a more pet-friendly venue.

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The upcoming PETS+ Wellness Summit has adjusted its dates and location after considering feedback from registrants and exhibitors.

The Summit will now take place Oct. 1-2 at the Loews Chicago O’Hare Hotel in Rosemont, IL, less than five minutes away from Chicago’s O’Hare International Airport.

The original schedule had the event starting one day earlier at the Renaissance Schaumburg Convention Center Hotel in Schaumburg, IL.

The streamlined schedule better allows attendees to mix education with wholesale shopping for products, while reducing the amount of time they need to spend away from their businesses.

Meanwhile, the new venue allows easier access for visitors flying in for the Summit (including free shuttle buses from the airport), and is noted to be friendlier to those traveling with pets.

In a message explaining the changes, PETS+ Editor-in-Chief Ralf Kircher wrote, “We’re thrilled that [PETS+ readers] are as excited about the Summit as we are, and we’re glad that, among other constructive comments, it was suggested our original schedule might be too long to be away from your business. As a result of the feedback, we have tweaked the event in ways we believe will make it even more useful to you.”

What has not changed is the value of the education sessions, covering CBD, raw food, raw alternatives, supplements, healthy play, aging and partnering with local vets.

Learn more details about the PETS+ Wellness Summit and register at petsplusmag.com/summit.

Or check out our education schedule and speaker list.

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Press Releases

Oxyfresh Launching Pet Dental Kit

They will be at booth 3208.

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(PRESS RELEASE) Oxyfresh, a provider of safe, environmentally-friendly products for people and pets, is launching a Pet Dental Kit at SuperZoo. Stop by booth 3208 to learn how this kit will give pet parents all the tools they need to keep their pets’ mouths in tip-top shape; as well as check out their full line of premium pet dental health and grooming products created to help keep pets happy and healthy.

The Pet Dental Kit will include an: Unflavored Pet Toothpaste, Pet Fingerbrush, and Pet Dental Spray. Their fast-acting Pet Dental Spray and Pet Dental Gel Toothpaste is formulated to deliver cleaner teeth, remove plaque, condition and deodorize the gums, and provide the freshest pet breath possible.

“Supporting overall pet dental health can add years to a pet’s life. That’s why at Oxyfresh, we take dental care seriously,” expresses Tom Lunneborg, vice president of product development, “Our innovative Pet Dental Kit is an instant fresh breath, ultra-versatile, must-have dental health product for all pet parents. We are very excited to add this item to our product line and can’t wait to officially launch it at the highly anticipated SuperZoo tradeshow!”

Oxyfresh’s patented blend of Oxygene and aloe safely eliminates bacteria that cause bad pet breath while also removing plaque buildup and protecting sensitive pet gums. Unlike other brands, Oxyfresh’s Pet Dental Kit is completely tasteless and odorless so even the pickiest dogs and cats will love it. All of their innovative formulas are completely safe for both cats and dogs and are 100 percent non-toxic.

Oxyfresh’s mission is to create products that matter. They are passionate about ingredients and developing products that don’t need to cut corners. Products that help people and their pets live longer, happier lives with healthy smiles. Made in the USA, their broad portfolio of innovative products are alcohol-free, dye-free, gentle and effective and have been dentist and veterinarian recommended for 35 years and counting. oxyfresh.com

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Press Releases

Eddie Bauer PET – Adventure Returns at SuperZoo

Visit PetRageous Designs at booth 3859.

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(PRESS RELEASE) The Eddie Bauer PET collection by PetRageous Designs is set and ready for adventures. The fall 2019 assortment will be available to ship in September and will be on display for Super Zoo attendees to explore. Visit PetRageous Designs at booth 3859 for a tour of this year’s new arrivals. This brand-new collection was developed off the success of the inaugural 2018 season.

Come experience the new styles of Eddie Bauer PET including innovative performance jackets, parkas and reversible vests. Discover an unmatched blend of function and fashion with new materials, novel designs and splashes of color. Explore our new sweater styles that offer a variety of knits across an array of color options. PetRageous Design’s eye for design and unmatched ability to combine function with the pet space has delivered another great collection of Eddie Bauer PET dog apparel.

This season, Eddie Bauer PET toys and travel accessories has been added to accompany dogs on their family journeys. The plush toy collection is a rustic assortment of squeak and crinkle toys for dogs to enjoy on the trail, at the campsite or when they arrive home from a day at play. Also new are versatile travel beds designed to quickly roll up for use in multiple locations. They are water resistant, machine washable and are affixed with a sturdy handle.

“Last year we had a marvelous launch of this collection that proved to satisfy the action-focused functional needs that healthy living and outdoor exploration demands of both pets and pet owners,” said Gretchen George, president of PetRageous Designs. “In collaboration with Eddie Bauer, we have further developed these offerings that will enhance experiences while pets and their owners are living their adventures.”

PetRageous Designs has enjoyed working with Eddie Bauer and their trusted, iconic brand. With nearly a century of outfitting people with outdoor apparel and gear, Eddie Bauer has brought to the pet clothing/accessory space an enormous following of outdoor enthusiasts who are also passionate pet owners.

petrageousdesigns.com

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