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6 Stores Using Pet Health Events to Support Customers

Time for some stretch!

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Today’s pet parents care deeply about their animals. Savvy store owners understand this — they feel the same way, after all — and offer classes on a variety of health and wellness topics.

“We spend quality time with each customer, but by offering them education nights, they get the opportunity to learn on a broader scale about a topic that interests them,” says Christine McCoy, owner of The Natural Pet Enrichment Center in North Royalton, OH. “We also feel that the more we educate our customers on the products that enhance pets’ lives, the better choices they will make.”

Aspen Anderson, co-owner of Desert Raw Holistic Pet in Salt Lake City, UT, agrees and adds that a deeper knowledge also helps customers justify paying a higher price.

“People have to understand the logic behind paying more for better quality,” she says.

Let’s take a look at the pet health and wellness classes McCoy and Anderson offer, as well as those that are working for other stores across the country.

DOG YOGA
HEALTHY SPOT
MULTIPLE LOCATIONS, CA

This small pet-store chain offers a variety of events and classes, including the popular DogaFit by Aimee Hyatt. Held in-store and outside off-site, the sessions cover how essential oils, massage and yoga poses can improve the well-being of people and their pets. “I designed that class to make the students and the dogs happy. It’s a very calming experience,” Hyatt says. Nick Batcheller, marketing manager for Healthy Spot, points to email blasts and social media posts, both organic and paid, as the best ways to advertise these types of events.

THERAPEUTIC MASSAGE
THE FILLING STATION PET SUPPLIES
Tigard, Or

This store sees sales boosts after its classes, but owner Laura Amiton says that isn’t why she offers them. “I believe in connecting with the community in ways that will enrich their lives. Happy, healthy pets help us be happier, healthy as well.” Amiton partners with Kim Grist of Loving Paws Massage to teach customers the basics of this therapeutic practice. She offers this tip for reaching those who might be interested in attending pet health and wellness classes: Post flyers on the bulletin board at your local Whole Foods.

DIETARY ADVICE
DESERT RAW HOLISTIC PET
SALT LAKE CITY, UT

Co-owner Aspen Anderson teaches the benefits of feeding raw dairy as well as raw meat in her classes on the topic. “Raw dairy, especially goat’s milk or kefir products, is a source of healthy fats and probiotics,” she says. Taking time to educate her customers is well worth her time. “For every class I teach that has 15 attendees, I usually get one or two loyal long-term customers. For an hour and a half of my time, the ROI is huge if they buy from me for the next two to 10 years.”

 

 

DIETARY ADVICE
THE NATURAL PET ENRICHMENT CENTER
NORTH ROYALTON, OH

“Why Raw, Why Primal” was the first class held at this store’s new location, which has a designated education area. Natural Pet carries several brands of raw food and invites reps to provide more information about the diet itself and their products. Owner Christine McCoy explains, “We knew our customers wanted to learn about the benefits of feeding raw and to ask companies questions directly.” Since the Primal event in April, she says, “We are seeing an increase in sales from the customers who attended that night.”

FLEA & TICK CLASS
TRAILBLAZER PET SUPPLY
CHICO, CA

When store manager Lori Wells noticed an uptick in inquiries about natural flea and tick preventatives, she put together a class on the topic. It covered diet and supplementation — options not always offered by vets — as well as the effects of pesticides on pets. Wells see multiple benefits of holding classes at Trailblazer: “Overall, classes build a relationship with our customers, which builds both trust and patronage.” They also help animals in need as she asks for a pet supply donation to attend.

 

 

PET FIRST AID
DISTINCTIVE PET CARE/KEN CARYL PET SPA
LITTLETON, CO

Dawn Olson teaches Pet Tech first aid and CPR classes through her two businesses. Because neither has enough room to hold the number of people who sign up, she partners with doggie daycares and animal shelters, and rents space at a grocery store near her grooming shop. The classes, even though held off-site, create customers for Olson. “Students will then hire me for pet sitting,” she says, adding that she also hands out business cards with a grooming coupon on the back.

Pamela Mitchell is the senior editor at PETS+. She works from her home office in Houston, TX, with Spot the senior Boston Terrier as her assistant.

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This North Carolina Pet Business Thrives by Creating Unforgettable Customer Experiences

Catch the replay of this PETS+ Live! webinar hosted by Candace D’Agnolo of Pet Boss Nation. This episode featured Wendy Megyese of Muttigans in Emerald Isle, NC. Learn about ways to combat the big boxes and online — the key is to give your customers an experience they can’t get anywhere else — and learn why the business was honored in the 2018 PETS+ America’s Coolest Stores contest.

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Haul Out the Holly — and Maybe Even Yoda — for Snappy, Happy Holiday Decor

For a snappy, happy ever after, get those decorations up now.

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IT’S THE MOST wonderful time of the year. Customers are picking out gifts, and booking extra grooming appointments and boarding stays. Best of all, you get to deck the halls to further boost the holiday cheer and spending. These pet businesses shared how they do exactly that.

Southern Barker
LEXINGTON & LOUISVILLE, KY

On any given day, Southern Barker looks pulled from the pages of a decorating magazine. The holidays are no different. Special touches like the countdown calendar pickup truck and faux snowballs add festive charm to displays, those of holiday and non-holiday products alike.

Paddywack
MILL CREEK, WA

How sweet is this giving tree? Customers are able to purchase an item off the tree for a specific forever foster or adoptable pet, with the lineup changing each year with the organization. White tinsel and snowflakes also decorate this store, with Christmas and Hanukkah items adding pops of color throughout.

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The Dog Store
ALEXANDRIA, VA

Forget the Grinch! The Dog Store favors another green creature, Yoda, in one of its holiday displays. Making an appearance in the front window are Santa Snoopy and seemingly every single holiday dog toy on the market. Passersby can’t help but stop to take it all in, and then head inside for more.

Wagging Tails
WEST HARTFORD & WOLCOTT, CT

Pet-centric holiday paintings are a running theme in the lobbies of these boarding facilities. Santa holds a puppy, giving him a candy cane to lick. A kitten plays with ribbon on a wrapped gift. And a Westie looks out a snow-dusted window, with a Christmas tree in the background. All creating a merry mood for clients dropping off their pets.

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Bark On Mulford
ROCKFORD, IL

Festive items mix with year-round gifts to give both categories a boost during the holidays. Dog breed ornaments decorate Bark on Mulford’s Christmas tree, along with those representing other pets.

Paws on Main
COLUMBIANA, OH

This store took full advantage of last year’s town Christmas parade theme: ugly sweaters. It devoted the front window to holiday sweaters for pets, and threw a Snuggly Paws and Ugly Sweater Party. Not only did Paws on Main sell a slew of sweaters, it won the Best Dressed Animals Award at the parade!

Woof! Woof! Pet Boutique & Biscuit Bar
BRISTOL, RI

Treats remain a priority during the holidays at this store, with the famous biscuit bar and bakery cases getting a festive makeover. And look at the bone-shaped tree lights and garland with moose ears. Adorable.

Captivating Canines
WESTERVILLE, OH

This store takes part in its neighborhood’s annual storefront holiday decorating contest. White twinkle lights hang from the awning, helping to light the window displays that feature festive holiday decor. Good luck this year!

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6 Pet Hotels That Will Make You Kind of Wish You Were a Dog

This is high-end boarding for dogs!

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AT FIRST GLANCE, you might think some of these accommodations are for people. But look closely — at the size of furniture at Chateau Poochie, the water bowl at Yuppy Puppy and the video-chat camera at Bark Life Market. This is high-end boarding for dogs! Also, the pups in other pics give it away.

Wagging Tails
WOLCOTT & WEST HARTFORD, CT

Wagging Tails Pet Resort & Spaw has staffed cage-free boarding with toddler furniture as lounging and bedding options. Among the playful offerings are a pirate’s ship, racecar and train.
Krista Lofquist buys Little Tikes and Step2 beds new, but also finds them gently used on Facebook Marketplace.

NIGHTLY RATES: $50 (includes daycare)

Yuppy Puppy
O’FALLON, MO

Each of the Plaza Suites at Yuppy Puppy pet spa and resort features a tempered-glass door, garden-view window and outdoor fenced-in area for suite guests only, plus raised bed, couch and included amenities such as bacon-and-egg brekkies in bed.

Jessica Cooke expanded boarding options to include suites when moving to her current location. “I was quite nervous that I would end up upgrading dogs for free to utilize the space. But the suites are full every day, and I have clients booked in them into 2020. We are opening a second location, and the rooms will primarily be these.”

NIGHTLY RATES: $55

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Barker’s Lane
DAVIE, FL

Grooming clients can also board at this salon, in one of four stylishly appointed rooms worthy of an Instagram-famous pup.
Julianna Reese offers this advice for those inspired to use similar decor. “You have to know the dogs to determine what can be left in the room. We do put down pee pee pads at night, but the rugs and bedding are washable and bought at places like Ross, Home Goods, Tuesday Morning.”

NIGHTLY RATES: $45 and higher

Bark Life Market
SEMINOLE, FL

The all-inclusive Penthouse at Bark Life Market’s newest resort measures 10 by 13 feet and includes sliding patio door, resort decor and music, a queen-size bed and flat screen with DogTV, as well as private web cameras and a Petchatz video chat and treat dispenser. Also included, egg and cheese omelet for breakfast, salmon or beef fillet for dinner, and tuck-in treat at bedtime.

NIGHTLY RATES: $99

Chateau Poochie
POMPANO BEACH, FL

This doggie day care, spa and pet hotel has multiple levels of accommodations, including its most luxurious: The Tea Suite. Measuring 14 by 14 feet, it has seating and sleeping options throughout, a crystal chandelier, flat-screen TV and webcam, plus additional included amenities.

NIGHTLY RATES: $250, and pet parents can pay an additional fee to have a staff member spend the night in the suite.

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Wag Central
STRATFORD, CT

At Wag Central, staffed slumber parties are one of the higher-end boarding options. Pre-screened day-care regulars can stay together in a room that has four custom-made bunkhouses. Angela Pantalone says they cost about $800 each, including beds.

“It’s a great upsell for pups who are anxious or first-time boarders. The human-interaction aspect is a big draw for owners who are concerned about their pup as they travel, too.” She adds, “We are able to multitask the use of this room for dog families who insist on keeping their pups together when we are not opening it to sleepovers. It’s a nice puppy nursery, too, for daycare. Overall, it’s been a hit!”

NIGHTLY RATES: $68 (includes daycare)

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Tout Your Own Brand with Custom Merchandise, Branded Freebies

Swag those tails!

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WHO DOESN’T LOVE SWAG? Offer up a free button or ball or other small promotional item, and your customer will say, “Yes, please” and “Thank you.” Some even love your business so much they’ll pay to wear or use its branded products. Now that’s success — revenue and “free” advertising. These six businesses have achieved exactly that.

Fetch RI
RICHMOND, RI

Humans and dogs alike can show their love for this store — in a variety of T-shirts, sweatshirts, hats and bandanas. Johnna Devereaux offers this advice, “People love buying our shirts and sweatshirts because they are super-comfortable. Work with your local embroidery shop and have them order samples so you can decide which materials feel the best, and carry only those!” As to pricing, she says, “Because we are getting free advertising when people wear our branded items, we only charge a 25 percent markup.”

T-SHIRT COST: $13, SWEATSHIRT COST: $35, HAT COST: $12, BANDANA COST: $4.50, DOG T-SHIRT COST: $8 | SOURCE: Local embroidery and screen-printing shop

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Crossbones Dog Academy
PROVIDENCE, RI

New training clients get their very own clicker to use, not only during class but when out and about practicing new skills. When hung from a wrist coil, they serve as walking advertisement for the business. Katherine Ostiguy says, “Branded clickers are worth the investment if your store offers positive dog training services.” She also sells them for $3.29.

COST: $1.15 | SOURCE: The Doggone Good Clicker Company

Cats Exclusive Veterinary Center
SHORELINE, WA

In their welcome packet, new patients get a three-step can lid with the clinic logo on it, and they also are available for $1.39 at the on-site store. Manager Amanda Bass says, “Carrying can lids when you sell dog and cat food is a must! Merchandise them near the canned foods as well as by the checkout stand.”

COST: $.049 | SOURCE: Pawprint Promotions

Animal Connection
CHARLOTTESVILLE, VA

Branded merchandise at this store features its tag line, “Bark Local.” Patricia Boden sells T-shirts, toys and magnets, but also gives them away — along with “Bark Local” and “Purr Local” buttons — at certain events and to valued customers. She even rewards those who wear the gear: “If I see someone wearing a pin or shirt, or a car with a magnet, they get a prize on the spot!”

SHIRT COST: $14 SALES PRICE: $20 SOURCE: VistaPrint | TOY COST: $9.50 SALES PRICE: $16.99 SOURCE: Hugglehounds | MAGNET COST: $1.50 SALES PRICE: $3 BUTTON COST: $0.44 SALES PRICE: $0 SOURCE: Sticker Mule

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Wishbone Pet Care
MISSOURI CITY, TX

Tammi Bui worked with an Etsy artist to create a custom, hand-painted dog collar with brand colors and logo. She sells them for $22.99, but also gives them as gifts to her most loyal customers.

COST: $11 | SOURCE: etsy.com/shop/merryjaneandthor

Yuppy Puppy
O’FALLON, MO

Jessica Cooke says, “I smack my logo on anything I can!” Some items she gives away, such as bandanas to new grooming clients, but uses others as incentives. Customers who book a 30-day play-camp package for $515 get a free towel they can use on Splash Days, and those who buy a filled treat jar for $6 can refill it for $3. “We also use these in our donation gift baskets, with a note telling them to keep the jar and come see us for a refill!”

TOWEL COST: $11, TREAT JAR COST: $2.50 | SOURCE: AnimalsINK

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