Press Releases 70% of Dog and Cat Owners Pamper Their Pets During the Holidays, Study Suggests Most are buying special gifts or treats. Published 1 month ago on December 21, 2020 By PETS+ Staff Share Tweet ROCKVILLE, MD — Pet owners unable to socialize with friends and family have turned to their pets even more than usual for companionship and comfort. The deeper bonds they’ve developed make them more likely to spend generously on home-based pet health, recreation, and pampering. It’s a trend that bodes well for the Christmas/winter holiday season, according to market research firm Packaged Facts. For example, Packaged Facts found that a good indication of the prevalence of holiday pet pampering is that a substantial majority of dog owners (77 percent) and cat owners (71 percent) get special gifts or treats for their pets during the Christmas/winter holiday season. “As pet owners cling to their furry family members more tightly than ever during the crisis, their tendency to downsize economically could be partially offset by a desire to pamper, interact with, and keep the ‘kiddies’ busy while the parents are working from home and celebrating the December holidays, as well as to purchase better quality and more fashionable products designed both to be highly functional and to complement the home décor,” says David Sprinkle, research director for Packaged Facts. The pet pampering trend is part of the overarching “pets as family” phenomenon that has shaped the U.S. pet market over the past decade. Most marketers and retailers have entrenched “pets as family” into their marketing, product development and even product names Year after year, surveys of pet owners confirm that the “pets as family” trend remains in full force. Packaged Facts survey data show 95 percent of dog owners, 94 percent of cat owners, and 85 percent of other pet owners agree that “I consider my pets to be part of the family”— and this was even before the coronavirus pandemic had consumers retreating to their homes, and to the companionship and comfort they can find there, notes Sprinkle. Advertisement Related Topics:Latest News TopPackaged Facts click to Comment(Comment) Advertisement You may like Pet Owners Working — and Playing — at Home Boost Sales of Durable Pet Products 5 Key Opportunities in the $29B US Pet Food Industry, According to Packaged Facts 68M US Households Have Pets, with 4% Growth Expected in 2020, Reports Packaged Facts Promoted Headlines Let’s Hear it for the Comfort Zone Tall Tails Category Spotlight: Terry Naturally® Animal Health Category Spotlight: eTailPet Advertisement Latest Trending Videos Press Releases1 day ago Two Companies from Bend Oregon Team Up for the 2021 Stage Stop Sled Dog Race Press Releases1 day ago New Tiki Cat Grill Pate Wet Cat Food Features Real Fish & Seafood Recipes in Broth Press Releases1 day ago Choice Pet Products Welcomes New Territory Manager to the Team Headlines4 days ago Open Farm Receives $65M in Private Equity Investment Photo Gallery1 week ago How Indie Pet Stores Are Celebrating — and Selling — Valentine’s Day Press Releases1 week ago Lightspeed Launches Supplier Network for Independent Retailers Trace's Store School2 months ago Video: Trace’s Store School: How to Build Community — and Grow Revenue — with Other Businesses Trace's Store School2 months ago Video: Trace’s Store School: Get Ready for Black Friday and Small-Business Saturday Trace's Store School2 months ago Video: Trace’s Store School Teaches You How to Start a Produce Co-Op for Pets Advertisement SubscribeBULLETINS Get the most important newsand business ideas from PETS+. Advertisement Most Popular Headlines4 days ago Open Farm Receives $65M in Private Equity Investment Photo Gallery1 week ago How Indie Pet Stores Are Celebrating — and Selling — Valentine’s Day Press Releases1 week ago Lightspeed Launches Supplier Network for Independent Retailers Columns1 week ago Shelf Appeal: 5 Things to Consider When Choosing Products for Your Pet Store Hot Sellers1 week ago Holiday Toys, Bird Perches and Spa Treatments Among the Hot Sellers for November Headlines5 days ago Mars Petcare Plans $145M Expansion in Arkansas Press Releases1 week ago Coastal Pet Institutes Authorized Seller Policy Ask PETS+1 week ago What Do You Do When Employees from Other Pet Stores Come Into Your Store?