ON A SUNNY JULY day in 2011, nearly a dozen Joplin, MO, bakers from Hampshire Pet Products created the world’s largest dog treat. The record-setting results came in at 19 feet long and more than 600 pounds, fed all the local shelter dogs and got a ton of eyeballs on the dog biscuit company that sponsored the event. This summer, think similarly big: What kind of spectacle can you conjure up to get people excited about dog treats in your store?
Harvard’s Finest
SodaPup
KEY FEATURES: Premium grain-free soft treats in popular puppy flavors: Peanut Butter & Banana, Chicken & Apple, Salmon & Blueberry and Fruits & Veggies.
SALES TIP: Soft and moist morsels for sensitive chewers.
sodapup.com, (720) 272-9664
$6.99
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SuperFood Nuggets
Boo Boo’s Best
KEY FEATURES: Smoky, savory chews made from wild salmon, turkey and pork blended with fruits, vegetables and spices.
SALES TIP: All-natural, grain-free and made in the USA with organic, globally sourced fair trade coconut.
booboosbest.com, (415) 580-2667
$7.99
PB’N Jelly Time
Einstein Pets
KEY FEATURES: Made with real blueberries, chia and peanut butter, this low-cal treat is sourced and made in the USA.
SALES TIP: A whimsical line free of all fillers, wheat, corn and soy, with no chemicals, salt, sugars or preservatives.
einsteinpets.com, (727) 823-8233
$10.95
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Grain Free Meaty Bites
Charlee Bear
KEY FEATURES: Raw, freeze-dried meat treats comprised of two ingredients plus probiotics in six novel recipes like Beef Liver & Apples, Chicken & Cranberries and Lamb & Blueberries.
SALES TIP: The freshness is clear: Each blend includes a protein plus a fruit or vegetable in big chunks that you can actually see.
charleebear.com, (800) 880-2327
$19.99
Tenderloin Venison Bites
Health Extension Pet Care
KEY FEATURES: Made from free-range, grass-fed venison — a natural source of omega 3 and vitamin B-12.
SALES TIP: Made for a clean-eating diet with no added hormones, antibiotics or fillers.
healthextension.com, (800) 992-9738
$14.99
Life is Grruff Grrowlers
It’s A Dog’s World
KEY FEATURES: Three new flavors in a popular line of dog treats baked with brewers spent grains.
SALES TIP: A low-cal snack, spent grains offer double the protein and fiber compared to wheat flour treats.
lifeisgrruff.com, (631) 615-9114
$10.99
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Jones Select 100% Pure Meat Slices
Jones Natural Chews
KEY FEATURES: Natural, high-protein snacks made only from natural chicken breast and turkey breast meat.
SALES TIP: A trendsetter in the single-ingredient treat market, these natural chews are raised, sourced and made in the USA.
jonesnaturalchews.com
$6.99
Pork Meat Bites
Raised Right
KEY FEATURES: Single-ingredient pork liver treats, traceable to their sources and preservative-free. For transparency, the lab results are posted online for every batch.
SALES TIP: Check out the company’s Right Way Retail Alliance affiliate program to see how pet stores can benefit from online sales.
raisedrightpets.com, (844) 777-3871
$15.99
