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 8 Great Treats to Get Folks Excited About Giving Their Pups This Summer

Wag the dog.

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ON A SUNNY JULY day in 2011, nearly a dozen Joplin, MO, bakers from Hampshire Pet Products created the world’s largest dog treat. The record-setting results came in at 19 feet long and more than 600 pounds, fed all the local shelter dogs and got a ton of eyeballs on the dog biscuit company that sponsored the event. This summer, think similarly big: What kind of spectacle can you conjure up to get people excited about dog treats in your store?

Harvard’s Finest

SodaPup

KEY FEATURES: Premium grain-free soft treats in popular puppy flavors: Peanut Butter & Banana, Chicken & Apple, Salmon & Blueberry and Fruits & Veggies.

SALES TIP: Soft and moist morsels for sensitive chewers.

sodapup.com, (720) 272-9664

$6.99

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SuperFood Nuggets

Boo Boo’s Best

KEY FEATURES: Smoky, savory chews made from wild salmon, turkey and pork blended with fruits, vegetables and spices.

SALES TIP: All-natural, grain-free and made in the USA with organic, globally sourced fair trade coconut.

booboosbest.com, (415) 580-2667

$7.99

PB’N Jelly Time

Einstein Pets

KEY FEATURES: Made with real blueberries, chia and peanut butter, this low-cal treat is sourced and made in the USA.

SALES TIP: A whimsical line free of all fillers, wheat, corn and soy, with no chemicals, salt, sugars or preservatives.

einsteinpets.com, (727) 823-8233

$10.95

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Grain Free Meaty Bites

Charlee Bear

KEY FEATURES: Raw, freeze-dried meat treats comprised of two ingredients plus probiotics in six novel recipes like Beef Liver & Apples, Chicken & Cranberries and Lamb & Blueberries.

SALES TIP: The freshness is clear: Each blend includes a protein plus a fruit or vegetable in big chunks that you can actually see.

charleebear.com, (800) 880-2327

$19.99

Tenderloin Venison Bites

Health Extension Pet Care

KEY FEATURES: Made from free-range, grass-fed venison — a natural source of omega 3 and vitamin B-12.

SALES TIP: Made for a clean-eating diet with no added hormones, antibiotics or fillers.

healthextension.com, (800) 992-9738

$14.99

Life is Grruff Grrowlers

It’s A Dog’s World

KEY FEATURES: Three new flavors in a popular line of dog treats baked with brewers spent grains.

SALES TIP: A low-cal snack, spent grains offer double the protein and fiber compared to wheat flour treats.

lifeisgrruff.com, (631) 615-9114

$10.99

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Jones Select 100% Pure Meat Slices

Jones Natural Chews

KEY FEATURES: Natural, high-protein snacks made only from natural chicken breast and turkey breast meat.

SALES TIP: A trendsetter in the single-ingredient treat market, these natural chews are raised, sourced and made in the USA.

jonesnaturalchews.com

$6.99

Pork Meat Bites

Raised Right

KEY FEATURES: Single-ingredient pork liver treats, traceable to their sources and preservative-free. For transparency, the lab results are posted online for every batch.

SALES TIP: Check out the company’s Right Way Retail Alliance affiliate program to see how pet stores can benefit from online sales.

raisedrightpets.com, (844) 777-3871

$15.99

Michelle Lange writes about hamster food, bath scrubbers and bird toys — all the new pet products coming to market.

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FEATURED VIDEO

Pet Sustainability Coalition

Pet Sustainability Coalition Presents: Critical Sustainability Strategies for Retailers

This webinar, held on November 7, 2019, is the second in a series from PSC discussing how retailers can establish sustainable practices in their business. Moderated by PSC’s Andrea Czobor, the webinar unveils data behind the increasing consumer demand for sustainable products, what retailers have to gain from connecting with these purpose driven consumers, and a new PSC program that makes finding these products easier for retailers.

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Dog Food

8 Selections to Help Customers Shake Up Their Pups’ Dry Food Diets

Encourage customers to do just this.

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YOU LIKELY STOCK dozens of types of dry kibble, but most pet parents stick to the same brand. Make it easy for customers who want to try a new dry food diet, whether they want to switch to ancient grains or a super-premium holistic blend. Design a simple graphic that offers easy instructions to transition foods and turn them on to these new blends available at independent stores like yours.

$ <$2/POUND | $$ $2-$3/ POUND | $$$ $3-$4/POUND | $$$$ $4+/POUND

 

Wellness Core Wholesome Grains
WellPet

KEY FEATURES:The four recipes in this protein-packed blend focus on poultries and fish, including deboned turkey, ocean whitefish and herring.

SALES TIP: Healthy by design, these recipes offer maximum protein, nutrient-rich grains and superfoods.

wellnesspetfood.com, (800) 225-0904

$$$$

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Lifespan Dry Food
PetGuard

KEY FEATURES:: Crunchy nuggets made from USA-sourced chicken plus beet pulp and alfalfa meal for fiber.

SALES TIP: This is the OG diet: The first all-natural holistic dry food for dogs of all ages, sizes and breeds.

petguard.com, (929) 515-1436

$$$

Cricket Crave
Jiminy’s

KEY FEATURES: A sustainable and nutrient-dense blend of cricket protein powder, oats, quinoa, sweet potato and other plant-based ingredients, baked in the USA in small batches.

SALES TIP: Every dog that snarfs an insect-based supper over traditional proteins saves 220 gallons of water.

jiminys.com, (844) 454-6469

$$$$

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Highlander Beef, Oats and Barley Recipe
Fromm

KEY FEATURES: This Scottish-inspired, grain-inclusive entrée features beef, lamb, haddock, oats, fruits and vegetables.

SALES TIP: Mix and match: The new recipe joins a larger family of grain-inclusive and grain-free entrées designed to be interchangeable, delivering variety with every meal.

frommfamily.com, (414) 439-1900

$$$

Natural Dry Dog Food
Hound & Gatos

KEY FEATURES: A protein boost for pups, this blend is more than 84 percent protein, made from real meat, fish or poultry and fresh, whole eggs.

SALES TIP: All killer, no filler — this blend nixes peas, chickpeas, lentils and white potatoes.

houndgatos.com, (888) 896-2951

$$$

Diamond Pro89 Beef
Diamond Pet Foods

KEY FEATURES: Pork and ancient grains join forces with energy-dense protein sources and amino acids to support hard work and endurance.

SALES TIP: An all-star blend for working and performance dogs, it contains 89 percent protein to help build and maintain muscle.

diamondpet.com, (800) 442-0402

$$$$

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Ancient Wetlands Canine Recipe with Roasted Fowl
Taste of the Wild

KEY FEATURES: Roasted quail, roasted duck and smoked turkey combine for a diet rich in highly digestible protein.

SALES TIP: The art of ancient grains: Focus on the pet parents who prefer grains like sorghum, millet, quinoa and chia seed over fillers.

tasteofthewildpetfood.com, (800) 324-4808

$$

Carnivore Grain Free Lamb + Wild Boar Recipe
Go! Solutions

KEY FEATURES: A heavy hitter in the protein aisle, with added digestive enzymes, probiotics and prebiotic fiber promote good digestion, protein utilization.

SALES TIP: Lamb and salmon and boars, oh my! Each recipe in the line includes between six to 11 animals as protein sources.

petcurean.com, (866) 864-6112

$$$

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Dog Food

In Cans, Jars or Boxes, These Canned Foods Bring Variety to a Dog’s Diet

Foods are becoming increasingly more specialized for the range of dog sizes and unique health needs.

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WET FOOD IS AN important part of a dog’s diet, not only for the benefits of added hydration, but for much-needed variety. Let’s face it: Wouldn’t you get tired of eating the same dry kibble every day? Pet parents can try out different flavors and formulas, which are becoming increasingly more specialized for the range of dog sizes and unique health needs.

$ 5-15 cents/ounce | $$ 16-30 cents/ounce | $$$ 31-50 cents/ounce | $$$$ 51 cents+/ ounce

 

Go! Solutions

Petcurean

KEY FEATURES: Seven new recipes of solutions-based nutrition provide functional wet food recipes for pets’ unique dietary needs, including picky eating, dandruff and food sensitivities. 12.5-ounce Tetra Pak carton.

SALES TIP: Recipes integrate with GO! dry recipes, which supports wet with dry feeding.

petcurean.com, (866) 864-6112

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Tiki Dog Hearty

Tiki Pets

KEY FEATURES: Dogs can eat seasonally, with homestyle Summer Grill, Winter Stew, Autumn Feast and Spring Grill — with ingredients such as chicken, beef, lamb, apples, pumpkin and peas. 12.5-ounce can.

SALES TIP: No animal byproducts, grains, corn, soy, or artificial colors and flavors.

tikipets.com, (866) 821-8562

Dog Food in Jars

Wet Noses

KEY FEATURES: The convenience of canned foods without additives, preservatives and artificial ingredients that compromise nutritional value. Made with responsibly raised meats, free of hormones and antibiotics.

SALES TIP: Added bonus: 16-ounce recyclable glass jars are good for the planet.

wet-noses.com, (360) 794-1901

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Geographically Themed Grain Free Recipes

Health Extension

KEY FEATURES: Take your dog on a culinary journey with four new recipes: Montana Grill Buffalo & Whitefish, Carolina Skillet Pork, French Bistro Rabbit and Mediterranean Roast Lamb. 12.5-ounce can.

SALES TIP: Each recipe is enhanced with apple cider vinegar and pure coconut oil for a shiny coat.

healthextension.com, (800) 992-9738

Wellness CORE Mini Meals Variety Packs

Wellness Natural Pet Food

KEY FEATURES: Grain-free wet recipes packed with protein. Designed specifically for small-breed dogs. 3-ounce pouch.

SALES TIP: Your customers can beat food boredom with these variety packs, available in five flavors across three different forms — pâté, shredded and chunky.

wellnesspetfood.com, (800) 225-0904

Organics Chicken & Turkey Dinner with Coconut Oil

Evanger’s Pet Food

KEY FEATURES: Certified organic, gluten-free, grain-free, without preservatives or fillers. 12.8-ounce can.

SALES TIP: Good for the planet: Eco-friendly brand uses well water in production, prints labels on 80-percent post-consumer recycled paper and sources the majority of ingredients within 50 miles of cannery.

evangersdogfood.com, (847) 537-0102

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Essence Limited Ingredient Recipe

Essence Pet Foods

KEY FEATURES: Keeping with a clean and simple philosophy, this limited ingredient formula contains two poultry or fish ingredients, two meals and two sources of fiber. 13-ounce can.

SALES TIP: The formula is free of legumes and gluten, and made of 96 percent poultry and fish.

essencepetfoods.com, (888) 897-7207

Daily Dish Stew

Caru Pet Food

KEY FEATURES: Limited ingredient stews, made with human-grade ingredients, slow cooked at low temperatures. New flavors are Turkey and Turkey with Wild Salmon. 12.5-ounce Tetra Pak carton.

SALES TIP: Caru offers an online training module to educate your employees on their products.

carupetfood.com, (855) 330-2278

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Dog Food

9 Foods for Dogs with a Special Diet

There is something for every pup, in all stages of health and wellness.

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AS DOG DIETS get more and more specialized, there is something for every pup, in all stages of health and wellness. Whether your customers are looking to put their dogs on a diet that closely matches their own, or they are looking for help getting their pups to feel better or slim down, here are a few newer options to consider. 


Dry dog food price key
:
$ $2/pound | $$ $2-$3/pound | $$$ $3-$4/pound | $$$$ $4/pound

 

Vegan Vittles

What’s good enough for people should be good enough for their canine companions, right? Many pet parents are switching their dogs’ diets to match their own, for ethical or health reasons. Others are trying plant-based foods as an elimination diet, to rule out different animal protein sensitivities. No matter the reason, this food category is gaining ground!

Garden of Vegan
Halo, Purely for Pets

KEY FEATURES: Nutritionally balanced, wholesome blend of chickpeas, non-GMO vegetables and oils. Made without meat protein, dairy, rice, corn, wheat or wheat gluten. No artificial colors, flavors or preservatives. 

SALES TIP: Expand the offerings by pairing with canned formula.

halopets.com, (800) 426-4256

$$

Kinder Kibble
v-dog

KEY FEATURES: Kinder Kibble uses all-natural ingredients and superfoods to create a healthy alternative to meat-based proteins, without corn, soy or wheat. 

SALES TIP: Making the switch to plant-based can help with skin allergies and digestive issues.

v-dog.com, (888) 280-8364

$$

Wysong Vegan
Wysong

KEY FEATURES: Not a new food, but one that has undergone recent reformulations to include more protein, fat, probiotics and prebiotics. 

SALES TIP: Health-minded non-vegans can use it as a base for a meaty meal topper. Also suitable for cats.

wysong.net, (800) 748-0188

$$

Tender tummies

Some dogs suffer from sensitive stomachs all the time, and others have an occasional bout of eating something that didn’t agree with them. Whatever the case, you can help your customers be prepared with gentle recipes, for short-term and long-term options. Because when upset stomachs strike, your customers will be looking for some specialized solutions.

Freeze Dried Bland Diet
Under the Weather

KEY FEATURES: Freeze-dried gentle formulas with electrolytes for dogs going through a temporary sickness. 

SALES TIP: A pup pantry essential, with a three-year shelf life. Customers will want to have it on hand, just in case.

undertheweatherpet.com, (844) 633-1217

$

Sensitive Stomach
Diamond CARE

KEY FEATURES: Potatoes and egg protein make this easy to digest. With psyllium husk to support digestion and probiotic strains native to the canine GI tract. 

SALES TIP: Developed by vets, dogs begging for relief will be howling with delight.

diamondcarepetfood.com, (844) 813-2116

$$

GO! Digestive Health Turkey Meal Mixer
Petcurean

KEY FEATURES: Made with turkey, pumpkin, probiotics and fiber. Designed to be mixed into kibble, stews or pâtés — or on their own. 

SELLING TIP: Keep these portable packages on hand for traveling or other on-the-go moments when “fast food” is needed.

petcurean.com, (866) 864-6112

$$$

Slim Fast

Owners of overweight pets want to help their pups shed the pounds without sacrificing quality nutrition. Often, chronically obese dogs have other health issues that need to be addressed at the same time. These formulas help meet a variety of needs.

Orijen Fit & Trim
Champion Petfoods

KEY FEATURES: Chicken, turkey, eggs and fish make up 85 percent of the food. Also contains fiber to help overweight dogs feel full. 

SALES TIP: Patented “Whole Prey” formulas use the whole animal, with plenty of organ meats, cartilage and bones, to provide all the nutrients dogs need.

orijen.ca, (877) 939-0006

$$$

Low Glycemic Turkey Grain Free Blend
My Perfect Pet Food

KEY FEATURES: In turkey, chicken and beef flavors, each bag has seven 8-ounce frozen bars.

SALES TIP: Display bags are available for dry food shelves to draw customers to the frozen section.

myperfectpetfood.com, (858) 486-6510

$$$$

Fit & Fabulous
Solid Gold

KEY FEATURES: A low-fat, low-calorie weight control recipe added to the Fit and Fabulous line with easily digestible chicken, sweet potatoes and green beans. 

SALES TIP: Next step? Getting Fido to hit the doggie treadmill.

solidgoldpet.com, (800) 364-4863

$$$

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