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Dog Food

 8 Great Treats to Get Folks Excited About Giving Their Pups This Summer

Wag the dog.




ON A SUNNY JULY day in 2011, nearly a dozen Joplin, MO, bakers from Hampshire Pet Products created the world’s largest dog treat. The record-setting results came in at 19 feet long and more than 600 pounds, fed all the local shelter dogs and got a ton of eyeballs on the dog biscuit company that sponsored the event. This summer, think similarly big: What kind of spectacle can you conjure up to get people excited about dog treats in your store?

Harvard’s Finest


KEY FEATURES: Premium grain-free soft treats in popular puppy flavors: Peanut Butter & Banana, Chicken & Apple, Salmon & Blueberry and Fruits & Veggies.

SALES TIP: Soft and moist morsels for sensitive chewers., (720) 272-9664



SuperFood Nuggets

Boo Boo’s Best

KEY FEATURES: Smoky, savory chews made from wild salmon, turkey and pork blended with fruits, vegetables and spices.

SALES TIP: All-natural, grain-free and made in the USA with organic, globally sourced fair trade coconut., (415) 580-2667


PB’N Jelly Time

Einstein Pets

KEY FEATURES: Made with real blueberries, chia and peanut butter, this low-cal treat is sourced and made in the USA.

SALES TIP: A whimsical line free of all fillers, wheat, corn and soy, with no chemicals, salt, sugars or preservatives., (727) 823-8233



Grain Free Meaty Bites

Charlee Bear

KEY FEATURES: Raw, freeze-dried meat treats comprised of two ingredients plus probiotics in six novel recipes like Beef Liver & Apples, Chicken & Cranberries and Lamb & Blueberries.

SALES TIP: The freshness is clear: Each blend includes a protein plus a fruit or vegetable in big chunks that you can actually see., (800) 880-2327


Tenderloin Venison Bites

Health Extension Pet Care

KEY FEATURES: Made from free-range, grass-fed venison — a natural source of omega 3 and vitamin B-12.

SALES TIP: Made for a clean-eating diet with no added hormones, antibiotics or fillers., (800) 992-9738


Life is Grruff Grrowlers

It’s A Dog’s World

KEY FEATURES: Three new flavors in a popular line of dog treats baked with brewers spent grains.

SALES TIP: A low-cal snack, spent grains offer double the protein and fiber compared to wheat flour treats., (631) 615-9114



Jones Select 100% Pure Meat Slices

Jones Natural Chews

KEY FEATURES: Natural, high-protein snacks made only from natural chicken breast and turkey breast meat.

SALES TIP: A trendsetter in the single-ingredient treat market, these natural chews are raised, sourced and made in the USA.


Pork Meat Bites

Raised Right

KEY FEATURES: Single-ingredient pork liver treats, traceable to their sources and preservative-free. For transparency, the lab results are posted online for every batch.

SALES TIP: Check out the company’s Right Way Retail Alliance affiliate program to see how pet stores can benefit from online sales., (844) 777-3871


Michelle Lange writes about hamster food, bath scrubbers and bird toys — all the new pet products coming to market.



Pet Sustainability Coalition

Pet Sustainability Coalition Presents: Critical Sustainability Strategies for Retailers

This webinar, held on November 7, 2019, is the second in a series from PSC discussing how retailers can establish sustainable practices in their business. Moderated by PSC’s Andrea Czobor, the webinar unveils data behind the increasing consumer demand for sustainable products, what retailers have to gain from connecting with these purpose driven consumers, and a new PSC program that makes finding these products easier for retailers.

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Dog Food

In Cans, Jars or Boxes, These Canned Foods Bring Variety to a Dog’s Diet

Foods are becoming increasingly more specialized for the range of dog sizes and unique health needs.




WET FOOD IS AN important part of a dog’s diet, not only for the benefits of added hydration, but for much-needed variety. Let’s face it: Wouldn’t you get tired of eating the same dry kibble every day? Pet parents can try out different flavors and formulas, which are becoming increasingly more specialized for the range of dog sizes and unique health needs.

$ 5-15 cents/ounce | $$ 16-30 cents/ounce | $$$ 31-50 cents/ounce | $$$$ 51 cents+/ ounce


Go! Solutions


KEY FEATURES: Seven new recipes of solutions-based nutrition provide functional wet food recipes for pets’ unique dietary needs, including picky eating, dandruff and food sensitivities. 12.5-ounce Tetra Pak carton.

SALES TIP: Recipes integrate with GO! dry recipes, which supports wet with dry feeding., (866) 864-6112


Tiki Dog Hearty

Tiki Pets

KEY FEATURES: Dogs can eat seasonally, with homestyle Summer Grill, Winter Stew, Autumn Feast and Spring Grill — with ingredients such as chicken, beef, lamb, apples, pumpkin and peas. 12.5-ounce can.

SALES TIP: No animal byproducts, grains, corn, soy, or artificial colors and flavors., (866) 821-8562

Dog Food in Jars

Wet Noses

KEY FEATURES: The convenience of canned foods without additives, preservatives and artificial ingredients that compromise nutritional value. Made with responsibly raised meats, free of hormones and antibiotics.

SALES TIP: Added bonus: 16-ounce recyclable glass jars are good for the planet., (360) 794-1901


Geographically Themed Grain Free Recipes

Health Extension

KEY FEATURES: Take your dog on a culinary journey with four new recipes: Montana Grill Buffalo & Whitefish, Carolina Skillet Pork, French Bistro Rabbit and Mediterranean Roast Lamb. 12.5-ounce can.

SALES TIP: Each recipe is enhanced with apple cider vinegar and pure coconut oil for a shiny coat., (800) 992-9738

Wellness CORE Mini Meals Variety Packs

Wellness Natural Pet Food

KEY FEATURES: Grain-free wet recipes packed with protein. Designed specifically for small-breed dogs. 3-ounce pouch.

SALES TIP: Your customers can beat food boredom with these variety packs, available in five flavors across three different forms — pâté, shredded and chunky., (800) 225-0904

Organics Chicken & Turkey Dinner with Coconut Oil

Evanger’s Pet Food

KEY FEATURES: Certified organic, gluten-free, grain-free, without preservatives or fillers. 12.8-ounce can.

SALES TIP: Good for the planet: Eco-friendly brand uses well water in production, prints labels on 80-percent post-consumer recycled paper and sources the majority of ingredients within 50 miles of cannery., (847) 537-0102


Essence Limited Ingredient Recipe

Essence Pet Foods

KEY FEATURES: Keeping with a clean and simple philosophy, this limited ingredient formula contains two poultry or fish ingredients, two meals and two sources of fiber. 13-ounce can.

SALES TIP: The formula is free of legumes and gluten, and made of 96 percent poultry and fish., (888) 897-7207

Daily Dish Stew

Caru Pet Food

KEY FEATURES: Limited ingredient stews, made with human-grade ingredients, slow cooked at low temperatures. New flavors are Turkey and Turkey with Wild Salmon. 12.5-ounce Tetra Pak carton.

SALES TIP: Caru offers an online training module to educate your employees on their products., (855) 330-2278

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Dog Food

9 Foods for Dogs with a Special Diet

There is something for every pup, in all stages of health and wellness.




AS DOG DIETS get more and more specialized, there is something for every pup, in all stages of health and wellness. Whether your customers are looking to put their dogs on a diet that closely matches their own, or they are looking for help getting their pups to feel better or slim down, here are a few newer options to consider. 

Dry dog food price key
$ $2/pound | $$ $2-$3/pound | $$$ $3-$4/pound | $$$$ $4/pound


Vegan Vittles

What’s good enough for people should be good enough for their canine companions, right? Many pet parents are switching their dogs’ diets to match their own, for ethical or health reasons. Others are trying plant-based foods as an elimination diet, to rule out different animal protein sensitivities. No matter the reason, this food category is gaining ground!

Garden of Vegan
Halo, Purely for Pets

KEY FEATURES: Nutritionally balanced, wholesome blend of chickpeas, non-GMO vegetables and oils. Made without meat protein, dairy, rice, corn, wheat or wheat gluten. No artificial colors, flavors or preservatives. 

SALES TIP: Expand the offerings by pairing with canned formula., (800) 426-4256


Kinder Kibble

KEY FEATURES: Kinder Kibble uses all-natural ingredients and superfoods to create a healthy alternative to meat-based proteins, without corn, soy or wheat. 

SALES TIP: Making the switch to plant-based can help with skin allergies and digestive issues., (888) 280-8364


Wysong Vegan

KEY FEATURES: Not a new food, but one that has undergone recent reformulations to include more protein, fat, probiotics and prebiotics. 

SALES TIP: Health-minded non-vegans can use it as a base for a meaty meal topper. Also suitable for cats., (800) 748-0188


Tender tummies

Some dogs suffer from sensitive stomachs all the time, and others have an occasional bout of eating something that didn’t agree with them. Whatever the case, you can help your customers be prepared with gentle recipes, for short-term and long-term options. Because when upset stomachs strike, your customers will be looking for some specialized solutions.

Freeze Dried Bland Diet
Under the Weather

KEY FEATURES: Freeze-dried gentle formulas with electrolytes for dogs going through a temporary sickness. 

SALES TIP: A pup pantry essential, with a three-year shelf life. Customers will want to have it on hand, just in case., (844) 633-1217


Sensitive Stomach
Diamond CARE

KEY FEATURES: Potatoes and egg protein make this easy to digest. With psyllium husk to support digestion and probiotic strains native to the canine GI tract. 

SALES TIP: Developed by vets, dogs begging for relief will be howling with delight., (844) 813-2116


GO! Digestive Health Turkey Meal Mixer

KEY FEATURES: Made with turkey, pumpkin, probiotics and fiber. Designed to be mixed into kibble, stews or pâtés — or on their own. 

SELLING TIP: Keep these portable packages on hand for traveling or other on-the-go moments when “fast food” is needed., (866) 864-6112


Slim Fast

Owners of overweight pets want to help their pups shed the pounds without sacrificing quality nutrition. Often, chronically obese dogs have other health issues that need to be addressed at the same time. These formulas help meet a variety of needs.

Orijen Fit & Trim
Champion Petfoods

KEY FEATURES: Chicken, turkey, eggs and fish make up 85 percent of the food. Also contains fiber to help overweight dogs feel full. 

SALES TIP: Patented “Whole Prey” formulas use the whole animal, with plenty of organ meats, cartilage and bones, to provide all the nutrients dogs need., (877) 939-0006


Low Glycemic Turkey Grain Free Blend
My Perfect Pet Food

KEY FEATURES: In turkey, chicken and beef flavors, each bag has seven 8-ounce frozen bars.

SALES TIP: Display bags are available for dry food shelves to draw customers to the frozen section., (858) 486-6510


Fit & Fabulous
Solid Gold

KEY FEATURES: A low-fat, low-calorie weight control recipe added to the Fit and Fabulous line with easily digestible chicken, sweet potatoes and green beans. 

SALES TIP: Next step? Getting Fido to hit the doggie treadmill., (800) 364-4863


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Dog Food

9 Organic Options in Wet, Dry and Raw Varieties



Did you know the back of the pet food bag is regulated, but not the front? That’s why you see “All natural!” on food you know is not. The back of the bag is different — to be labeled organic, pet food must consist of at least 95 percent organic ingredients and meet human-grade production standards. There are majority-organic options out there, but few qualify as 100 percent organic. You’re more likely to find organics used when possible, rounded out with minimally processed and responsibly sourced ingredients.

CANNED PRICE SCALE: $$: 16-23 cents/oz  |  $$$: 24-30 cents/oz |  $$$$: 31-40 cents/oz
DRY PRICE SCALE: $$: $2-$3/lb  |  $$$: $3-$4/lb  |  $$$$: $4+/lb

Wet Organics 

The surplus of organic ingredients in these wet blends leaves no room for fillers and fake preservatives. Limited-ingredient diets are good for pets with sensitive stomachs, and most wet foods can be fed as full meals or supplements to dry diets. 

Kurobuta Hero 

Selling point: Organic turkey meets Kurobuta pork, a Japanese delicacy with superior marbling that’s fed organic foods and raised in a hormone-free environment. 

Marketing tip: Play up the high-end pig, called “the Kobe beef of pork.”, (800) 776-5262

Cocolicious Organic Beef 

Selling point: Certified organic, this blend includes beef, broth, coconut oil and liver, topped with vitamins and minerals.

Marketing tip: You can call this “clean eating” for dogs., (855) 727-8926

Cooked Chicken Recipe 

Selling point: Whole, dressed organic chicken is packed in natural well water and cooked inside the can.

Marketing tip: Certified Kosher for Passover., (847) 537-0102

Dry Organics

The high bar for organics means there aren’t many organic dry foods out there, but if you look you’ll definitely find some that meet the 95 percent organic ingredient mark. The benefits of buying organic mean no GMOs, antibiotics, artificial flavors or colors. Dry food works for busy folks, so sell it to unfussy customers looking for ultra-premium kibble. 

Organix Chicken & Brown Rice 

Selling point: Free-range chicken is the first ingredient, followed by flaxseed, brown rice and fruit and vegetable purées.

Marketing tip: Ideal for active dogs through their senior years., (800) 875-7518 


Selling point: Crafted from certified, organic, non-GMO and sustainably produced ingredients, GATHER Endless Valley is a vegan recipe with organic peas. 

Marketing tip: Also available in Wild Ocean (cod) and Free Acres (chicken) varieties for your carnivore customers., (866) 864-6112

Chicken & Oats

Selling point: This recipe blends chicken, oats, barley, peas and brown rice, all certified organic by Oregon Tilth.

Marketing tip: Housed in environmentally friendly and 100 percent compostable packaging., (800) 525-9155

Raw Organics

Raw, unprocessed and organic? That’s a tall order, so instead of trying to organically certify New Zealand’s free-range venison, dehydrated dog food makers tend to lean on a human-grade protein, shorn up by organic vegetables, fruits and nuts. Sell these thaw-and-serve and just-add-water recipes to dog owners who want to serve a raw diet without any grinding, chopping or mixing.

Canine Duck
Primal Pet Foods

Selling point: Fresh, human-grade duck joins organic fruits, vegetables and nuts in this blend, including kale, carrots, squash, broccoli, apples, pumpkin seeds, sunflower seeds and parsley. 

Marketing tip: Procured from sustainable farms and ranches in the U.S. and New Zealand., (866) 566-4652

Simply Venison Dinner Patties
Stella & Chewy’s 

Selling point: Stars raw venison and supported by certified organic fruits and veggies. 

Marketing tip: Sell to the back-to-nature set: It’s the same diet dogs would eat in the wild.,  (888) 477-8977

Thrive Chicken & Quinoa
The Honest Kitchen 

Selling point: Six ingredients make up this high-calorie, high-protein diet: free-range chicken, organic quinoa, organic kelp, sweet potatoes, spinach and parsley. 

Marketing tip: Good for dogs that run more than walk., (866) 437-9729

This article originally appeared in the May-June 2017 edition of PETS+.

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