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 8 Great Treats to Get Folks Excited About Giving Their Pups This Summer

Wag the dog.

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ON A SUNNY JULY day in 2011, nearly a dozen Joplin, MO, bakers from Hampshire Pet Products created the world’s largest dog treat. The record-setting results came in at 19 feet long and more than 600 pounds, fed all the local shelter dogs and got a ton of eyeballs on the dog biscuit company that sponsored the event. This summer, think similarly big: What kind of spectacle can you conjure up to get people excited about dog treats in your store?

Harvard’s Finest

SodaPup

KEY FEATURES: Premium grain-free soft treats in popular puppy flavors: Peanut Butter & Banana, Chicken & Apple, Salmon & Blueberry and Fruits & Veggies.

SALES TIP: Soft and moist morsels for sensitive chewers.

sodapup.com, (720) 272-9664

$6.99

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SuperFood Nuggets

Boo Boo’s Best

KEY FEATURES: Smoky, savory chews made from wild salmon, turkey and pork blended with fruits, vegetables and spices.

SALES TIP: All-natural, grain-free and made in the USA with organic, globally sourced fair trade coconut.

booboosbest.com, (415) 580-2667

$7.99

PB’N Jelly Time

Einstein Pets

KEY FEATURES: Made with real blueberries, chia and peanut butter, this low-cal treat is sourced and made in the USA.

SALES TIP: A whimsical line free of all fillers, wheat, corn and soy, with no chemicals, salt, sugars or preservatives.

einsteinpets.com, (727) 823-8233

$10.95

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Grain Free Meaty Bites

Charlee Bear

KEY FEATURES: Raw, freeze-dried meat treats comprised of two ingredients plus probiotics in six novel recipes like Beef Liver & Apples, Chicken & Cranberries and Lamb & Blueberries.

SALES TIP: The freshness is clear: Each blend includes a protein plus a fruit or vegetable in big chunks that you can actually see.

charleebear.com, (800) 880-2327

$19.99

Tenderloin Venison Bites

Health Extension Pet Care

KEY FEATURES: Made from free-range, grass-fed venison — a natural source of omega 3 and vitamin B-12.

SALES TIP: Made for a clean-eating diet with no added hormones, antibiotics or fillers.

healthextension.com, (800) 992-9738

$14.99

Life is Grruff Grrowlers

It’s A Dog’s World

KEY FEATURES: Three new flavors in a popular line of dog treats baked with brewers spent grains.

SALES TIP: A low-cal snack, spent grains offer double the protein and fiber compared to wheat flour treats.

lifeisgrruff.com, (631) 615-9114

$10.99

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Jones Select 100% Pure Meat Slices

Jones Natural Chews

KEY FEATURES: Natural, high-protein snacks made only from natural chicken breast and turkey breast meat.

SALES TIP: A trendsetter in the single-ingredient treat market, these natural chews are raised, sourced and made in the USA.

jonesnaturalchews.com

$6.99

Pork Meat Bites

Raised Right

KEY FEATURES: Single-ingredient pork liver treats, traceable to their sources and preservative-free. For transparency, the lab results are posted online for every batch.

SALES TIP: Check out the company’s Right Way Retail Alliance affiliate program to see how pet stores can benefit from online sales.

raisedrightpets.com, (844) 777-3871

$15.99

Michelle Lange writes about hamster food, bath scrubbers and bird toys — all the new pet products coming to market.

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