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8 Picks to Create the Perfect Aquascape

Plant an aquatic garden any time of the year.

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AS MULTIPURPOSE PALUDARIUMS GROW in popularity, so does the American aquascaping market. For customers who want to
combine water, land, plants and animals in the same environment, stock hardscapes that fill the tank in interesting ways. Add hearty and delicate aquatic plants plus slippery shrimp to fill. Include trimming tools for a tidy landscape plus high-end filters and beneficial bacteria to keep water crystal clear.

Hardscapes

JBJ Aquariums

KEY FEATURES: Pre-washed to reduce sediment and packaged individually so you can let customers choose the right size and shape for their aquarium.

SALES TIP: Make a “Nature is metal” sign to draw attention to the wicked patterns on the dragon, seiryu and elephant skin stones.

jbjaquariums.com, (877) 374-9981

$1.99-$2.5 per pound

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Tissue Culture Plants

Aquatic Farmer

KEY FEATURES: Tissue culture plants grown in a sterile environment, free from snails and other pests.

SALES TIP: Know what you’re getting — cultivating aquarium plants in a lab helps keep nature natural without sacrificing quality.

jbjaquariums.com, (877) 374-9981

$7.99 per piece

Aquavitro Foreground Shears

Seachem Laboratories

KEY FEATURES: These surgical stainless steel foreground shears feature a double curve that makes it easy to trim on steep angles and to get the stems closer to the aquarium bed.

SALES TIP: Cut the loose ends — these scissors are extremely effective at trimming in hard to reach places around driftwood and rocks.

seachem.com, (888) 732-2436

$21

Aqueon Pure

Aqueon

KEY FEATURES: Squiggly, jiggly balls of live, nitrifying bacteria and enzymes break down organic sludge that causes poor water clarity.

SALES TIP: No more guesswork: The bacteria grows or shrinks related to the needs of the aquarium, and you cannot overdose the tank.

aqueon.com, (888) 255-4527

$9.99

Ancient Reef Rocks

Cobalt

KEY FEATURES: These ancient reefs add depth and texture to aquascaping habitats, give aquatic plants something to cling to and offer small fish a place to hide.

SALES TIP: Get moss and tortoise rocks in bulk and repackage them so your customers can customize their tanks.

cobaltaquatics.com, (803) 591-9500

$127.97

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Floral Aquatic Plant Kit

Fluval

KEY FEATURES: Includes brilliant 7500K LED lighting, a pressurized CO2 kit and an iron-enriched GRO+ micronutrient formula, plus a multistage filter with adjustable flow control.

SALES TIP: A real all-in-one, this plant kit includes everything you need to grow a thriving underwater garden.

fluvalaquatics.com, (800) 724-2436

$119.99

Life Rock XL Arches

CaribSea

KEY FEATURES: A super-sized arch that offers natural, spacious hides for large reef fish and acts as the ideal platform for coral display.

SALES TIP: More than just a pile of rocks, this 36-inch show-stopper adds drama to a large tank without reducing the pool size.

caribsea.com, (772) 461-1113

$400

BioMaster Thermo External Aquarium Filter

OASE

KEY FEATURES: An external aquarium filter with four stages: biological, mechanical, chemical and pre-filter.

SALES TIP: Reduces the amount of additional equipment for aquascapers so they can spend more money on plants and small fish.

us.oase-livingwater.com, (866) 627-3435

$229

Michelle Lange writes about hamster food, bath scrubbers and bird toys — all the new pet products coming to market.

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How to Make Your Advertising More Effective Over Time

Pet-business owners use lots of different methods for marketing and advertising, from direct mail to social media. But they often miss a crucial step, says marketing specialist Jim Ackerman. Very few businesses properly test and track their efforts. Jim explains that carefully monitoring your ads, and adjusting them accordingly, can dramatically improve your results.

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Fresh from Global: 6 More Latest Releases

PB and CBD!

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PB & CBD

Easy Squeezy and Smooth & Dreamy from ROWLEY’S GOOD STUFF combine CBD and peanut butter in two formulas. Pet parents can give Easy Squeezy during the day, with its 750mg of active, medical-grade CBD and natural honey working to relieve discomfort, pain or anxiety. Smooth & Dreamy adds to that organic skullcap for trouble sleeping and restlessness. Each 3.9-ounce tube comes with a bamboo key to get every last drop.

rowleysgoodstuff.com

$80

Home Sweet Home

Aquatic as well as terrestrial animal and plant species can live and thrive in the EXO TERRA Paludarium. The bottom has an extra-high glass front, providing a higher water level and increased water volume compared to common terrariums, which allows enthusiasts to keep aquatic animals and plants adjacent to the land section. A false bottom supporting the land section can accommodate and hide aquatic appliances and double as a biological filtration media.

hagendirect.com

$79.99-$154.99

Scaly Good Fun

Dogs and cats alike benefit from snuffle matts, as sniffing and digging engage the brain and body. With PETIQUE’s Fish Snuffle Mat, they move the colorful scales to find hidden treats and food. Bonus: The fabric produces barely any fuzz, remaining intact and safe even with strong diggers.

petique.com

$29.99

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For Artistic Cats

Global attendees were buzzing about the new Yeowww!-ola Catnip Crayons from DUCKYWORLD PRODUCTS. The set of three colorful toys features durable cotton twill and comes filled with organically grown catnip. Putting together a back-to-school display later this summer? This fits right in.

yeowww.com

$9.89

For Indies Only

PETS GLOBAL introduces Essence, a line of wet and dry pet food for dogs and cats, sold exclusively through independent brick-and-mortar pet businesses. It contains 85 percent animal protein ingredients and comes in Ranch & Meadow (boar, goat, lamb and pork), Air & Game (guinea fowl, duck, turkey and chicken) and Ocean & Freshwater (herring, sardines, mackerel and salmon). Chia seed oil, coconut flour and pumpkin, as well as an exclusive vitamin pack produced in Europe by a human consumable vitamin plant, are on the ingredients list. Flax seed, alfalfa, potatoes, green and field peas, and sunflower oil are not.

essencepetfoods.com

$1.89-$94.99

Tug Toy or Toothbrush?

Dogs don’t like getting their teeth brushed, even when trained from an early age. Enter the Tug N Brush. When a dog bites down on the toy, its soft nubs gently massage gums, remove residue and freshen breath. When a pet parent tugs on the toy using its rope ends, it slides along tongue and teeth to further clean the mouth. Toothpaste, sold separately, easily applies and provides a treat on top of play.

thetugnbrush.com

$19.99

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8 Products to Keep Cats and Dogs Secure in the Car

Car safety becomes a priority for pet parents.

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A GROWING NUMBER OF states — New Jersey, Hawaii, Arizona, Connecticut and Maine, among others — have laws regulating the safety of people and their pets in transit. Even when it’s not mandatory, pet owners are catching on to the importance of safely transporting their animals and limiting driving distractions. Here are eight restraints and other accessories, some crash-tested and all pet-approved.

Buckle n’ Go

K&H Pet Products

KEY FEATURES: Mesh-sided safety seat keeps pet contained. Lead attaches to pet’s collar or harness and snaps into seat belt buckle. Comes in two sizes and two colors.

SALES TIP: One-year limited warranty can add to pet owners’ peace of mind.

khpet.com, (877) 738-5188

$82.99 / $99.99

Impact Dog Car Harness

Kurgo

KEY FEATURES: Available in four sizes, for dogs 10-110 pounds. Crash tests conducted on small, medium and large dummies. Design features four adjustment points and padded chest plate.

SALES TIP: Show Kurgo’s 30-second video of their product crash tests and you’ll likely convert some skeptics.

kurgo.com, (877) 847-3868

$79

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Natural-Step Ramp

Gen7Pets

KEY FEATURES: Getting up and down steep surfaces can be tough on older dogs. This 7-foot long ramp features a wide surface, auto-locks in place and has fake grass for easy gripping.

SALES TIP: Ramp folds up for easy storage and weighs only 17 pounds.

gen7pets.com, (610) 913-1906

$99.99

Bergan Auto Harness

Coastal Pet Products

KEY FEATURES: Crash-tested, available in four adjustable sizes. Run seat belt through harness loops. D-ring connects to any leash for transition from car to walk.

SALES TIP: If the pet is involved in a crash, Coastal will replace the harness for free.

coastalpet.com, (800) 321-0248

$24.99-$33.99

SHERPA Forma Frame Carriers

Worldwise

KEY FEATURES: Crash-tested carriers that use existing LATCH and car seat tether systems for three strong points of contact. Two sizes, for cats and small dogs.

SALES TIP: It’s multi-modal: Extra-small size is part of the Guaranteed On-Board program, a partnership with airlines to standardize pet carriers.

worldwise.com, (303) 623-3327

$149.99 / $199.99

Load Up Harness

Ruffwear

KEY FEATURES: Built with strength-rated hardware and components that withstood rigorous crash testing. Attaches to existing seatbelts, allowing dog to sit or lie down.

SALES TIP: Restraining the dog in the back seat is the goal, while also maintaining comfort on roadtrips.

ruffwear.com, (888) 783-3932

$7.49

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Sleepypod Atom

Sleepypod

KEY FEATURES: Sleek, modern pet carrier doubles as a car seat and airplane travel carrier. For dogs and cats up to 12 pounds.

SALES TIP: Atom has many of the same design features as the Sleepypod Air, with a scaled down size and smaller price tag.

sleepypod.com, (626) 421-6818

$109.99

Drive Harness

EzyDog

KEY FEATURES: Crash-tested safety solution for dogs, featuring an EVA foam that conforms to the dog for a custom fit. Comes in three adjustable sizes.

SALES TIP: Point your customers to the website, which has detailed instructions and video tutorials for getting the perfect fit.

store.ezydog.com, (877) 3EZYDOG

$99

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5 Items You’ll Want in Your Store

Give something for pet fathers this Father’s Day.

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Happy Father’s Day

Offer your male customers a way to show off their pet parent status with the Puppy Daddy necklace by KATE HOLMES DESIGN. The hand-forged sterling silver tag — inspired by a skipping stone — hangs from a sterling silver bead chain, available in 16, 18 and 20 inches. A percentage of sales goes to animal rescue.

$128

kateholmesdesign.com

Pest Control

With warmer weather comes pests. The makers of FIRST SATURDAY LIME have harnessed the power of this all-natural repellant and made it insoluble, therefor safe for humans and pets alike. Use it to create a barrier around your business that keeps out insects and spiders. Available in 5- and 20-pound bags.

$14.99 and $29.99

firstsaturdaylime.com

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Go Pro

PURA NATURALS now has a line for professional groomers: Pro-Coat Grooming. It features the same all-natural, eco-friendly ingredients as the consumer line, rinses quickly and doesn’t clog machines. Made in the U.S., products include shampoo, conditioner, drying spray and facial scrub.

$3.68-$38.95

puranaturalspet.com

Impulse Buy

Put out the LIPPYCLIP and just wait for “What is this?” followed by “Cool! I’ll take one.” This ingenious holder eliminates digging for lip balm in a bag, as it clips onto the outside, a keychain or a leash. Available in fun prints, including Boston Terrier, cats and rabbits. Made in the U.S. by women working from home.

$9.99

lippyclip.com

Temp Control

For stores that breed their own birds and other small animals, BRINSEA offers the TLC Brooder. Both the Eco and Advance models control and display temperature, with the latter also showing humidity and featuring alarms. Its use creates a clean, warm environment for young, sick or injured animals.

$279.99 and $329.99

brinsea.com

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