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8 Raw Foods, From Drinks to Entire Meals

This indie category is coming in forms from drinks to whole meals.

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FROZEN RAW FOOD REMAINS an excellent way for indies to compete against big-box and online stores, but the raw category itself has expanded to include dehydrated and freeze-dried offerings, plus specialty carnivore blends and supplements such as protein-packed drinks. We’ll discuss the entire range of products and how to sell them at the PETS+ Wellness Summit.

Dr. B’s Raw Pet Food for Cats

Longevity

KEY FEATURES: Classic proteins like duck, chicken and turkey, plus vital superfoods like green tripe and mushrooms.

SALES TIP: Sell it as a functional food: a diet designed by a holistic veterinarian to support a pet’s immune system.

drbslongevity.com, (973) 837-6606

$15.99 (24-ounce)

Raw Goat Milk

Primal Pet Foods

KEY FEATURES: A raw booster shot of vitamins, minerals, electrolytes, trace elements, enzymes, protein and fatty acids.

SALES TIP: The universal dairy: Goat’s milk is easily absorbed by a wide variety of animals.

primalpetfoods.com, (415) 642-7400

$6.99

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Straight Formula

Answers

KEY FEATURES: An all-organic, raw fermented pet food made from pasture-raised ingredients for dogs with sensitivities.

SALES TIP: Available in four proteins that can be rotated: chicken (at price shown here), beef, pork and turkey.

answerspetfood.com, (800) 431-8480

$4.75 (16-ounce)

Beef and Salmon Recipe

The Simple Food Project

KEY FEATURES: Fit for the carnivore, this blend of 16 raw, whole-food ingredients is high in protein and low in carbs. Available for dogs and cats.

SALES TIP: Sell it as a small-batch blend — each freeze-dried and dehydrated recipe is made in facilities owned and operated by the company.

simplefoodproject.com, (800) 451-5267

$84.99 (6-pound)

Tiki Cat Raw

Tiki Pets

KEY FEATURES: High-quality chicken, uncooked like prey, with ground bones and bone broth.

SALES TIP: More room for meat: This carnivorous blend leaves no space for fruit or vegetable fiber.

tikipets.com, (866) 821-8562

$5.99 (24-ounce)

Rawbble

Bixbi

KEY FEATURES: Whole food nutrition without over-processed meat meals. New kibble recipes include Landatarian for red meat eaters and Wingatarian for those who like to eat birds.

SALES TIP: Indy-exclusive and as close to raw as a kibble can get.

bixbipet.com, (303) 666-1070

$69.99 – $89.99 (4-pound)

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Vital Cat Frozen Cat Food

Vital Essentials

KEY FEATURES: Made with only chicken, duck, turkey or rabbit, plus organs and bone to satisfy cats’ carnivore cravings.

SALES TIP: Packable and stackable, these re-sealable containers are easy to display on freezer shelves.

veraw.com, (800) 743-0322

$8.29 (14-ounce)

Raw Frozen Cat Nibbles

Northwest Naturals

KEY FEATURES: A raw blend partially frozen at processing then individually quick frozen to keep the integrity of the mix of muscle and organ meats.

SALES TIP: Prime cuts: These diets are chopped — never ground.

nw-naturals.net, (866) 637-1872

$31.99 (11-ounce)

Michelle Lange writes about hamster food, bath scrubbers and bird toys — all the new pet products coming to market.

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Superzoo Las Vegas | August 31- September 3, 2020

Discover new ways to stand out, be bold, and find your competitive differentiator at SuperZoo, the largest gathering of pet professionals in North America. Whether you run the top bird supply store in your hometown or you’re all about caring for cats, this is the place where you can.

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