YOU LIKELY STOCK dozens of types of dry kibble, but most pet parents stick to the same brand. Make it easy for customers who want to try a new dry food diet, whether they want to switch to ancient grains or a super-premium holistic blend. Design a simple graphic that offers easy instructions to transition foods and turn them on to these new blends available at independent stores like yours.
$ <$2/POUND | $$ $2-$3/ POUND | $$$ $3-$4/POUND | $$$$ $4+/POUND
Wellness Core Wholesome Grains
KEY FEATURES:The four recipes in this protein-packed blend focus on poultries and fish, including deboned turkey, ocean whitefish and herring.
SALES TIP: Healthy by design, these recipes offer maximum protein, nutrient-rich grains and superfoods.
wellnesspetfood.com, (800) 225-0904
Lifespan Dry Food
KEY FEATURES:: Crunchy nuggets made from USA-sourced chicken plus beet pulp and alfalfa meal for fiber.
SALES TIP: This is the OG diet: The first all-natural holistic dry food for dogs of all ages, sizes and breeds.
petguard.com, (929) 515-1436
KEY FEATURES: A sustainable and nutrient-dense blend of cricket protein powder, oats, quinoa, sweet potato and other plant-based ingredients, baked in the USA in small batches.
SALES TIP: Every dog that snarfs an insect-based supper over traditional proteins saves 220 gallons of water.
jiminys.com, (844) 454-6469
Highlander Beef, Oats and Barley Recipe
KEY FEATURES: This Scottish-inspired, grain-inclusive entrée features beef, lamb, haddock, oats, fruits and vegetables.
SALES TIP: Mix and match: The new recipe joins a larger family of grain-inclusive and grain-free entrées designed to be interchangeable, delivering variety with every meal.
frommfamily.com, (414) 439-1900
Natural Dry Dog Food
Hound & Gatos
KEY FEATURES: A protein boost for pups, this blend is more than 84 percent protein, made from real meat, fish or poultry and fresh, whole eggs.
SALES TIP: All killer, no filler — this blend nixes peas, chickpeas, lentils and white potatoes.
houndgatos.com, (888) 896-2951
Diamond Pro89 Beef
Diamond Pet Foods
KEY FEATURES: Pork and ancient grains join forces with energy-dense protein sources and amino acids to support hard work and endurance.
SALES TIP: An all-star blend for working and performance dogs, it contains 89 percent protein to help build and maintain muscle.
diamondpet.com, (800) 442-0402
Ancient Wetlands Canine Recipe with Roasted Fowl
Taste of the Wild
KEY FEATURES: Roasted quail, roasted duck and smoked turkey combine for a diet rich in highly digestible protein.
SALES TIP: The art of ancient grains: Focus on the pet parents who prefer grains like sorghum, millet, quinoa and chia seed over fillers.
tasteofthewildpetfood.com, (800) 324-4808
Carnivore Grain Free Lamb + Wild Boar Recipe
KEY FEATURES: A heavy hitter in the protein aisle, with added digestive enzymes, probiotics and prebiotic fiber promote good digestion, protein utilization.
SALES TIP: Lamb and salmon and boars, oh my! Each recipe in the line includes between six to 11 animals as protein sources.
petcurean.com, (866) 864-6112