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8 Styles in Dogwear — From Buzz Lightyear to a Cozy Sweater

Know what to stock and make them available.

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THE NATIONAL RETAIL Federation confirms the trend: More than 31 million Americans have an itch to dress up their pets for Halloween — and that’s just one day of the year! When you’re stocking dog clothing, look for daily wear and special event clothes, plus lots of sizes so there’s something for everyone.

Wonderful Coat

Parisian Pet

KEY FEATURES: The modern design features a faux-fur trim on bright red and light gray tones — a striking contrast to make the coat truly stand out.

SALES TIP: Pretty and practical, this coat is both a fashion statement and cozy.

parisianpet.com, (305) 463-7151

$29.99

Fashion Pet Plaid Reversible Coat

Ethical Products

KEY FEATURES: This machine-washable coat features imitation tortoise shell toggle buttons and a hook-and-loop fastener belly band.

SALES TIP: It’s a BOGO — this navy plaid fleece reverses to an all-black version.

ethicalpet.com, (800) 223-7768

$39.59

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Long Sleeve Tees

Paco & Lucia

KEY FEATURES: Peruvian pima cotton T-shirts made of expensive fabric and thoughtful details like contrast stitching.

SALES TIP: Crossover artists: These precious pieces are made by seamstresses experienced in making luxury baby clothes.

pacoandlucia.com, (917) 447-4313

$39

Cookie Monster Costume

Pet Krewe

KEY FEATURES: A plush, bright blue costume of Sesame Street’s foremost food reviewer. It’s easy to get on and off, and good for pets who don’t really like dressing up.

SALES TIP: An Instagram-able “walking costume” where the dog looks like he’s carrying cookies.

petkrewe.com, (504) 458-8911

$24.99

Buzz Lightyear

Rubie’s Costume Company

KEY FEATURES: This officially licensed Buzz Lightyear costume shines with light-up wings, an easy to adjust chest piece and a flexible doggie helmet.

SALES TIP: Stock up for June 21, when the highly anticipated TOY STORY 4 hits big screens.

rubies.com, (516) 326-1500

$24.99

The Bood & The Snood

Ruffina NYC

KEY FEATURES: The Bood is a pullover coat for the body, cut in different styles for male and female dogs, and the Snood is a button-on scarf to keep everybody’s neck warm.

SALES TIP: A two-piece for pets — sell them as a set or mix and match complementary color combinations.

ruuffina.nyc, (917) 499-7888

bood-$40; Snood-$25

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Stumptown Jacket

Ruffwear

KEY FEATURES: A fashionable quilted coat with side-release buckles, reflective trim and a leash portal so it can be worn over a harness.

SALES TIP: An insulated jacket that provides cozy warmth for pups who like cold-weather adventures.

ruffwear.com, (888) 783-3932

$64.95

Jackson Elk Sweater

PetRageous

KEY FEATURES: A light gray sweater accented with a darker gray collar and trim, and set off by the main feature, an elk head silhouette.

SALES TIP: This woodsy design looks high-end but it’s made of wash-and-go material.

petrageousdesigns.com, (800) 893-9893

$17.99

Michelle Lange writes about hamster food, bath scrubbers and bird toys — all the new pet products coming to market.

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FEATURED VIDEO

Pet Sustainability Coalition

Pet Sustainability Coalition Presents: Critical Sustainability Strategies for Retailers

This webinar, held on November 7, 2019, is the second in a series from PSC discussing how retailers can establish sustainable practices in their business. Moderated by PSC’s Andrea Czobor, the webinar unveils data behind the increasing consumer demand for sustainable products, what retailers have to gain from connecting with these purpose driven consumers, and a new PSC program that makes finding these products easier for retailers.

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