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8 Styles in Dogwear — From Buzz Lightyear to a Cozy Sweater

Know what to stock and make them available.

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THE NATIONAL RETAIL Federation confirms the trend: More than 31 million Americans have an itch to dress up their pets for Halloween — and that’s just one day of the year! When you’re stocking dog clothing, look for daily wear and special event clothes, plus lots of sizes so there’s something for everyone.

Wonderful Coat

Parisian Pet

KEY FEATURES: The modern design features a faux-fur trim on bright red and light gray tones — a striking contrast to make the coat truly stand out.

SALES TIP: Pretty and practical, this coat is both a fashion statement and cozy.

parisianpet.com, (305) 463-7151

$29.99

Fashion Pet Plaid Reversible Coat

Ethical Products

KEY FEATURES: This machine-washable coat features imitation tortoise shell toggle buttons and a hook-and-loop fastener belly band.

SALES TIP: It’s a BOGO — this navy plaid fleece reverses to an all-black version.

ethicalpet.com, (800) 223-7768

$39.59

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Long Sleeve Tees

Paco & Lucia

KEY FEATURES: Peruvian pima cotton T-shirts made of expensive fabric and thoughtful details like contrast stitching.

SALES TIP: Crossover artists: These precious pieces are made by seamstresses experienced in making luxury baby clothes.

pacoandlucia.com, (917) 447-4313

$39

Cookie Monster Costume

Pet Krewe

KEY FEATURES: A plush, bright blue costume of Sesame Street’s foremost food reviewer. It’s easy to get on and off, and good for pets who don’t really like dressing up.

SALES TIP: An Instagram-able “walking costume” where the dog looks like he’s carrying cookies.

petkrewe.com, (504) 458-8911

$24.99

Buzz Lightyear

Rubie’s Costume Company

KEY FEATURES: This officially licensed Buzz Lightyear costume shines with light-up wings, an easy to adjust chest piece and a flexible doggie helmet.

SALES TIP: Stock up for June 21, when the highly anticipated TOY STORY 4 hits big screens.

rubies.com, (516) 326-1500

$24.99

The Bood & The Snood

Ruffina NYC

KEY FEATURES: The Bood is a pullover coat for the body, cut in different styles for male and female dogs, and the Snood is a button-on scarf to keep everybody’s neck warm.

SALES TIP: A two-piece for pets — sell them as a set or mix and match complementary color combinations.

ruuffina.nyc, (917) 499-7888

bood-$40; Snood-$25

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Stumptown Jacket

Ruffwear

KEY FEATURES: A fashionable quilted coat with side-release buckles, reflective trim and a leash portal so it can be worn over a harness.

SALES TIP: An insulated jacket that provides cozy warmth for pups who like cold-weather adventures.

ruffwear.com, (888) 783-3932

$64.95

Jackson Elk Sweater

PetRageous

KEY FEATURES: A light gray sweater accented with a darker gray collar and trim, and set off by the main feature, an elk head silhouette.

SALES TIP: This woodsy design looks high-end but it’s made of wash-and-go material.

petrageousdesigns.com, (800) 893-9893

$17.99

Michelle Lange writes about hamster food, bath scrubbers and bird toys — all the new pet products coming to market.

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FEATURED VIDEO

JIM ACKERMAN

Digital Marketing Is Great, but It Can’t Solve All Your Problems

You’ve probably been hearing experts talk about digital marketing as if it would be a panacea for pet-business owners, says marketing specialist Jim Ackerman. But for most owners, it hasn’t worked out that way. In this video, Ackerman explains why digital advertising should be just one arrow in your marketing quiver.

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8 Bird Foods to Attract Multicultural Customers

Multicultural shoppers make big waves in the bird world.

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STOCK UP ON NATURAL bird food blends and treats labeled “Made in the USA,” data from a new report suggests. “Bird Products: U.S. Pet Market Trends and Opportunities” by market research firm Packaged Facts notes trends in bird nutrition are being set by influential Hispanic and Asian customers, who are far more likely to own birds for pets than other companion animals.

Crunch & Fun Parrot Treat

L’Avian Plus

KEY FEATURES: Pistachios, peanuts, raisins, pineapple and pine nuts — this specially formulated bar includes a complex mista of real fruit and nuts.

SALES TIP: First it’s a treat, then it’s a toy: Birds can munch the snack and then play with the rig inside.

lavianplus.com, (800) 543-3308

$23

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Bird Lover’s Blend

Brown’s

KEY FEATURES: Five pounds of nuts, berries and bugs in one colorful package.

SALES TIP: To bring in a backyard bird brigade, this blend attracts colorful songbirds throughout the year.

fmbrown.com, (800) 334-8816

$8.99

Nectar Pods

Exotic Nutrition

KEY FEATURES: A fruit-based jelly treat that comes in three different fruit flavors and with a boost of added calcium. Sell the specially designed Nectar Pods Holder as an easy add-on.

SALES TIP: For homes with multiple types of pets, these nectar pods work for birds, fruit-eating mammals and day geckos.

exoticnutrition.com, (757) 988-0301

$5.99

Sunburst Gourmet Blend

Higgins Premium

KEY FEATURES: This food and treat combo recently rolled out with fresh packaging and features mixed fruits, nuts and legumes fortified with plant-based DHA omega-3 fatty acids.

SALES TIP: It’s all about the optics — Sunburst colors are sourced from seeds, spices and vegetables rather than chemical colors.

higginspremium.com, (800) 878-2666

$12.49

Sizzle N’ Heat

D&D Commodities

KEY FEATURES: For outdoor feeders, this sizzling blend keeps squirrels out of the birds’ way.

SALES TIP: A classic product to introduce to the birdwatchers in your store.

wilddelight.com, (800) 543-3308

$18.99

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Organic Starter Crumbles

MannaPro

KEY FEATURES: Complete nutrition for young and growing birds developed without pesticides, medications or genetically modified ingredients.

SALES TIP: This blend of 19 percent protein and nutrients is an ideal start for young flocks of chicks.

mannapro.com, (800) 690-9908

$35

Parrot Food Pellets

Top’s Parrot Food

KEY FEATURES: These cold-pressed pellets keep natural nutrition intact and are naturally preserved with rosemary, rose hips, lemon and orange peel.

SALES TIP: Hype the ingredient label here: non-GMO, USDA organic certified and made in the USA.

topsparrotfood.com, (503) 286-1198

$5.26

Mealworms

Timberline

KEY FEATURES: Protein-packed mealworms are available in five sizes to fit the bill for birds that prefer a little wiggle in their meals.

SALES TIP: Timberline offers a strategic merchandising program for retailers to keep live food fresh and bring in repeat business.

timberlinefresh.com, (800) 423-2248

$1.99

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9 Items to Help Dogs Take on Mud Season

Use mud season to your advantage this year.

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“RASPUTITSA” IS THE WORD used in Eastern Europe, and in Alaska they call it “breakup”: It’s that soggy few weeks of late spring when low-riding Corgis and big-digging Malamutes always come home a muddy mess. This year, push rinse-free formulas for dogs that need regular spot checks and foaming cleansers for head-to-toe freshness.

Natural Shampoo Bar

Wondercide

KEY FEATURES: Freshly ground neem bark works as an exfoliant, getting dirty dogs extra clean and helping to alleviate common skin conditions.

SALES TIP: The bar lasts longer than liquids and prevents fumbling with shampoo bottles.

wondercide.com, (877) 896-7426

$2.49

Squeaky Clean Kit for Pets

Oxyfresh

KEY FEATURES: This cleansing combination pack includes a pH-balanced citrus shampoo and an alcohol-free solution to clean itchy, irritated ears.

SALES TIP: This all-in-one purchase covers dogs from head to tail.

oxyfresh.com, (800) 333-7374

$23.45

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Cape Towel

Tall Tails

KEY FEATURES: This towel has a collar with Velcro fastener plus two hand pockets for more control when drying.

SALES TIP: Super soaker — this terry fiber towel is 50 percent more absorbent than cotton.

talltailsdog.com, (937) 222-2132

$19.99

Oatmeal Honey Shampoo

Petology

KEY FEATURES: Ultra-fine colloidal oatmeal combines with honey extract to calm irritated skin while providing superior moisture, luster and shine.

SALES TIP: A long-lasting lather with long-lasting effects, and the creamy vanilla and honey keeps fur smelling good for days.

petology.net, (386) 672-1872

$14.99

Shed Control Shampoo

Pura Naturals Pet

KEY FEATURES: Sweet orange, coconut oil and omega-3 fatty acids moisturize and improve skin, and freshen coats.

SALES TIP: Reduce shedding, dander and allergens with this wash, and add on the sister Shed Control conditioner for shine.

puranaturalspet.com, (844) 698-4367

$15.99

2 in 1 Shampoo & Conditioner

Dr. Sniff

KEY FEATURES: A wash-and-go shampoo and conditioner naturally rinses unwanted odors and grime, leaving a subtle fragrance behind.

SALES TIP: The bottle has an easy pump top, and the two-in-1 formula means baths take half the time.

drsniff.com, (561) 901-5341

$7.49

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Oatmeal Waterless Foam Shampoo

John Paul Pet

KEY FEATURES: The special formula helps water grab the oil and dirt so they can be brushed out of the coat without rinsing.

SALES TIP: Sell it for senior pets struggling to get into the tub, and for spot cleaning dogs that love rolling in goose poop.

johnpaulpet.com, wholesalepet.com

$11.95

Flea and Tick Body Wash and Leave-In Treatment

Spina Organics

KEY FEATURES: Repel fleas and ticks with cedarwood and sandalwood in this organic shampoo and leave-in treatment combo.

SALES TIP: Straight A: anti-inflammatory, antispasmodic and antifungal.

spinaorganics.com, (310) 713-3223

$24 body wash; $16 leave-in

Conditioning Tea Tree Oil Shampoo

Healers Petcare

KEY FEATURES: A highly concentrated formula using all-natural ingredients like tea tree oils and designed to help with a variety of skin conditions. It works for all animals.

SALES TIP: Great testimonials — this shampoo has been used throughout the veterinary market for years; now it’s in the retail space.

healerspetcare.com, (800) 924-7036

$12.99

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8 Toppers to Lure Cats and Dogs to Their Bowls

They are more than just a treat.

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PET OWNERS ARE COMING around to seeing food toppers as more than just a treat. For cats and dogs who are picky eaters or suffer from food allergies, toppers can provide an extra boost of nutrition and hydration, making them an important addition to the pet lover’s pantry.

Organic Bone Broth

Primalvore

KEY FEATURES: Only three ingredients: certified organic bone broth, collagen peptides (for joint health) and organic turmeric. Beef or chicken. 12-ounce pouches, sold in packs of two and six.

SALES TIP: For customers looking for more organic options, paired with clean ingredients.

primalvore.com, (800) 987-0544

$19.99 for 2

Tiki Cat Dash Tuna Flakes

Tiki Pets

KEY FEATURES: Only one ingredient: wild-caught bonito tuna. Naturally smoked and flaked for easy sprinkling over wet or dry food. 1.5-ounce bags, also available in mackerel flavor.

SALES TIP: Tuna is packed with protein (86 percent to be exact), satisfying kitty’s carnivorous nature.

tikipets.com, (866) 821-8562

$9.99

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Pour Overs

The Honest Kitchen

KEY FEATURES: Limited-ingredient wet toppers in three types: Bone Broth Stew, Pumpkin Stew and Superfood Stew, with three flavors in each grouping. 5.5-ounce TetraPak, sold in packs of three and 12.

SALES TIP: With nine slow-cooked flavors, there’s something for all palates.

thehonestkitchen.com, (866) 437-9729

$6.99 for 3

PureBites Mixers for Cats

Pure Treats

KEY FEATURES: Just the basics: pure meat, packed in water for extra hydration, to be served as a wet topper or meal mixer. Five chicken and seafood flavors. 1.76-ounce trays.

SALES TIP: Just one or two ingredients per variety, appealing to clean-eating enthusiasts.

purebites.com, (888) 388-7873

$1.79

Beef Bone Broth with Turmeric

Solid Gold

KEY FEATURES: Made from human-grade ingredients: beef bone broth, carrot, sweet potato, apple, sesame seed oil, turmeric. 8-ounce pouches. Serve as a topper or add to water.

SALES TIP: Super-spice turmeric is prized for anti-inflammatory properties, making this good for aging dogs.

solidgoldpet.com, (800) 364-4863

$3.99

Fetch Fuel Active

Presidio

KEY FEATURES: Blend of glucosamine, omega-rich oils, antioxidants, vitamins and minerals that promote joint health and healthy skin and coat. 12.5-ounce pouches contain 25 servings. Part of a line of three formulas.

SALES TIP: Easy way for pet parents to sneak in some extra vitamins.

presidiopet.com, (888) 859-4280

$24.99

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SuperGravy

Clear Conscience Pet

KEY FEATURES: Just add water to the powdered mix. Barkinara red and Arfredo creamy white join the original brown. 4.5-ounce pouches come with a scoop to make 30 gravy servings.

SALES TIP: Hanging displays available, for squeezing more products into your food aisles.

clearconsciencepet.com, (239) 984-2705

$15.95

Smiling Dog Bone Broth

Herbsmith

KEY FEATURES: Bone Broth Kibble Seasonings contain only freeze-dried meat and bone broth, using USDA-certified sourced ingredients. Chicken (3.5-ounce) and beef (3.35-ounce).

SALES TIP: Serve wet or dry to appeal to picky pups. Cat approved, too.

herbsmithinc.com, (800) 624-6429

$9.49

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