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8 Styles in Dogwear — From Buzz Lightyear to a Cozy Sweater

Know what to stock and make them available.

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THE NATIONAL RETAIL Federation confirms the trend: More than 31 million Americans have an itch to dress up their pets for Halloween — and that’s just one day of the year! When you’re stocking dog clothing, look for daily wear and special event clothes, plus lots of sizes so there’s something for everyone.

Wonderful Coat

Parisian Pet

KEY FEATURES: The modern design features a faux-fur trim on bright red and light gray tones — a striking contrast to make the coat truly stand out.

SALES TIP: Pretty and practical, this coat is both a fashion statement and cozy.

parisianpet.com, (305) 463-7151

$29.99

Fashion Pet Plaid Reversible Coat

Ethical Products

KEY FEATURES: This machine-washable coat features imitation tortoise shell toggle buttons and a hook-and-loop fastener belly band.

SALES TIP: It’s a BOGO — this navy plaid fleece reverses to an all-black version.

ethicalpet.com, (800) 223-7768

$39.59

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Long Sleeve Tees

Paco & Lucia

KEY FEATURES: Peruvian pima cotton T-shirts made of expensive fabric and thoughtful details like contrast stitching.

SALES TIP: Crossover artists: These precious pieces are made by seamstresses experienced in making luxury baby clothes.

pacoandlucia.com, (917) 447-4313

$39

Cookie Monster Costume

Pet Krewe

KEY FEATURES: A plush, bright blue costume of Sesame Street’s foremost food reviewer. It’s easy to get on and off, and good for pets who don’t really like dressing up.

SALES TIP: An Instagram-able “walking costume” where the dog looks like he’s carrying cookies.

petkrewe.com, (504) 458-8911

$24.99

Buzz Lightyear

Rubie’s Costume Company

KEY FEATURES: This officially licensed Buzz Lightyear costume shines with light-up wings, an easy to adjust chest piece and a flexible doggie helmet.

SALES TIP: Stock up for June 21, when the highly anticipated TOY STORY 4 hits big screens.

rubies.com, (516) 326-1500

$24.99

The Bood & The Snood

Ruffina NYC

KEY FEATURES: The Bood is a pullover coat for the body, cut in different styles for male and female dogs, and the Snood is a button-on scarf to keep everybody’s neck warm.

SALES TIP: A two-piece for pets — sell them as a set or mix and match complementary color combinations.

ruuffina.nyc, (917) 499-7888

bood-$40; Snood-$25

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Stumptown Jacket

Ruffwear

KEY FEATURES: A fashionable quilted coat with side-release buckles, reflective trim and a leash portal so it can be worn over a harness.

SALES TIP: An insulated jacket that provides cozy warmth for pups who like cold-weather adventures.

ruffwear.com, (888) 783-3932

$64.95

Jackson Elk Sweater

PetRageous

KEY FEATURES: A light gray sweater accented with a darker gray collar and trim, and set off by the main feature, an elk head silhouette.

SALES TIP: This woodsy design looks high-end but it’s made of wash-and-go material.

petrageousdesigns.com, (800) 893-9893

$17.99

Michelle Lange writes about hamster food, bath scrubbers and bird toys — all the new pet products coming to market.

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Webinar Replay: How One Store Reached the Top of the (Raw) Food Chain

Catch a PETS+ Live! webinar replay in which host Candace D'Agnolo hosts the owners of Ben’s Barketplace, the largest independent retailer of raw food in California. To see more PETS+ Live! webinars, visit https://petsplusmag.com/petspluslive.

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Fix Up Your Reptile’s Digs with These 8 Products

Set the right scene — and provide comfortable digs — for your reptile friends.

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IN REPTILE HABITATS, pet owners get to use their imaginations. Building micro-studies of rainforests and river bottoms lets people design imaginary ecosystems and innovative environments. Stock up on reptile habitats and accessories designed to keep the dream alive. If you’re building a fantasy rainforest, why spoil it with a metal bowl?

Rainforest Terrarium

Exo Terra / Hagen

KEY FEATURES: An extra-tall glass terrarium with secure, swinging front doors and a fully ventilated top.

SALES TIP: Ideal for tree-dwellers — think boas, tree frogs and leaf-tailed geckos.

exo-terra.com, (800) 724-2436

$159.99

Flexible Climbing Vine

Penn-Plax

KEY FEATURES: A 5-foot stretch of flexible, bendable climbing vine can be used to fill in the gaps between plants and substrate.

SALES TIP: Keep things interesting — this natural-looking climber vine can be bent to create hiding spots and climbing areas.

penn-plax.com, (866) 625-2385

$6

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Bamboo Hide

Galapagos

KEY FEATURES: This 18-inch habitat hideaway is made of real, natural bamboo. When it’s filled with moist moss, the water is slowly released to boost humidity levels in a terrarium.

SALES TIP: Doubles as a tool for egg incubation, tarantula hide and even growing live plants.

galapagosreptilegear.com, (805) 450-6115

$19.99

ReptoHeat

Tetrafauna

KEY FEATURES: A dual temperature basking heater is designed with a microcomputer inside to control basking temperature with accuracy.

SALES TIP: Power up and save, as it’s the most efficient source of basking heat on the market.

tetra-fish.com, (800) 526-0650

$98.99

Naturalistic Terrarium Tropical Kit

ZooMed

KEY FEATURES: An all-in-one terrarium that’s good for beginners and takes up just a little space at 12 by 12 by 18 inches.

SALES TIP: A starter pack to add a little bit of the jungle to your life: day and nighttime lamps, substrates, moss, plants and a how-to guide.

zoomed.com, (888) 496-6633

$109.99

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Wetlands Bowl

T-Rex

KEY FEATURES: A water bowl that’s truly natural — it’s made from half a coconut. Good for non-sterile environments, and particularly good for dart frog setups.

SALES TIP: A multipurpose accessory, you can recommend it as a water dish or seed it to grow moss and plants.

reptilesupplyco.com, (800) 750-9065

$4.49

Bow Front-Opening Terrarium

Zilla

KEY FEATURES: Bowed front doors give extra dimension to this terrarium, which includes a realistic tree background, removable doors and inserts to maintain humidity.

SALES TIP: The bowed glass lends a new depth to this style of reptile keeping.

zillarules.com, (888) 255-4527

$149.99

Black Terrarium Sand

Reptile Sciences

KEY FEATURES: A rich, 100 percent digestible calcium carbonate that also neutralizes odor.

SALES TIP: Reptile patterns pop on this inky background, and it’s versatile — works for snakes, reptiles, turtles and dragons.

reptilesciences.com, (954) 492-8196

$14.99

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Products

8 Habitats and Accessories for Small Animals

Exciting homes for the little furballs.

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SMALL ANIMAL OWNERS want some excitement in the aisle, so give them style options to browse. Stock high-end cages that blend into the home décor, plus cages that play with colorful designs, design-forward architecture and lighting effects. Set up a display model and fill it with related accessories like colorful habitat fillers and hides within the larger space, and point out hidden surprises like extra deep debris trays.

Care Fresh Small Pet Bedding
Healthy Pet

KEY FEATURES: Made from scratch, this ultra-absorbent fluff provides the softest, driest, most comfortable home for small pets.

SALES TIP: Add a cheerful pop of color to any small pet’s home with Tutti Frutti or Blue Paradise options.

healthy-pet.com, (800) 242-2287

$16.99

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Guinea Habitat Plus
MidWest Homes for Pets

KEY FEATURES: In just 15 pounds, this guinea pig cage offers 8 square feet of play space, plus more than a foot of ceiling space.

SALES TIP: Using special lock-in-place ramps, doors and divider panels, customers can customize the space for their pets’ needs.

midwesthomes4pets.com, (800) 428-8560

$61.99

3-Level Hamster Cage
Iris USA

KEY FEATURES: Hamsters get three levels of space in this compact housing unit that features a see-through front and wire sides to keep air flowing.

SALES TIP: ¡Claro! Pet parents will appreciate transparency of this colorful habitat.

irisusainc.com, (800) 320-4747

$54.99

Park Ave Indoor Hutch for Rabbit and Small Animals
New Age Pet

KEY FEATURES: Made with an eco-friendly and durable composite material, this habitat is nontoxic, nonabsorbent and easy to clean.

SALES TIP: A chic look in a snap — this requires no maintenance and can be assembled in minutes.

newagepet.com, (510) 887-5976

$299.99

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Grass Feeder Hut
Prevue Pet Products

KEY FEATURES: A grass and treat holder with ventilated slots and a wide corner entry opening that accommodates most small animals, from rabbits to rats.

SALES TIP: The unvarnished look gives a shabby chic look to this furniture that encourages playing, hiding, snoozing and nibbling.

prevuepet.com, (312) 243-3624

$29.99

CritterTrail LED Color Changing Habitat
Kaytee

KEY FEATURES: The eye-popping habitat includes a color-changing LED and five color settings: nocturnal red, pink, green, purple and yellow.

SALES TIP: Super fun and super safe, this cage features narrow wire spacing and side lock latches, with secure openings on top and in the front.

kaytee.com, (800) 529-8331

$59.95

Tabby Cat Hamster Hideout
Ware Pet Products

KEY FEATURES: The Tabby Cat Hamster Hideout from is a little nook of a getaway for small animals, easy to wipe down and keep clean.

SALES TIP: A versatile piece, you can keep it inside a cage as a play place, or use it for outside the cage activities.

warepet.com, (602) 257-8803

$8.99

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Living World Deluxe Habitat
Hagen

KEY FEATURES: Elegantly styled with an arcing red wire top, this hybrid cage has an upper wire frame and a plastic bottom base, with interior hiding spots for rabbits, guinea pigs and chinchillas.

SALES TIP: Get that quality time in: This habitat features a balcony where pets and people can play around.

hagen.com, (800) 554-2436

$99.99

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Hot Sellers

PETS+ Readers Share Hot-Selling Products and Services for December 2018

More treats and toys went out during the holiday season.

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Our best-selling treat is Papa Psuka by Koda Pet. Dogs love it, and it’s made in California. Sampling out in the shop always helps! — Heather Campbell, Bow Wow & Woofs, Blaine, WA

Products

  • Health Extension products drive sales in my store.— Brett Foreman, euPAWria Holistic Pet Center, Owego, NY
  • The Natural Dog Company antlers and beef chews. Both are a great long lasting chew with an amazing price point!— Annabell Bivens, The Dog Store by Your Dog’s Best Friends, Alexandria, VA
  • Dehydrated Chicken Chips that come in 4-ounce bags made locally by Dog Gone Dog Treats … it sells itself!— Kimberly Barnes, New England Dog Biscuit, Salem, MA
  • Cages, all types, sizes and manufacturers as they were on sale, 10 percent off, going into the holidays.— Paul Lewis, Birds Unlimited, Webster, NY
  • Ebby’s Pet Bakery cookies. These make great stocking stuffers.— Jess Smith, Chow Hound Pet Supplies-Standale, Walker, MI
  • King Kanine CBD oil was our No. 1 seller. I love to sell it because of the impact it has on the pets and in a short amount of time. It is so gratifying.— Bonnie Bitondo, Maxwell & Molly’s Closet, Newton, NJ
  • All of our raw foods are selling like crazy. Also, Kennelmaster Chicken Chips are crack for dogs.— Audree Berg, Auggie’s Doggies Pet Supplies, Fort Lauderdale, FL
  • Our best-selling products outside of baked goods are: Cats: Nekochan cat teasers on a stick. Dogs: PetEdge naughty/nice braided rope dumbbell toy.— Todd Ruppenthal, Happy Husky Bakery, Evanston, IL
  • Aquarium fish were our best-seller in December. In fact, it was the only area in our store that saw growth from last year. We had a couple of sales for our “countdown to Christmas” that we advertised on Facebook.— Nicole Olesen, Woof & Waves, Sioux Falls, SD
  • CBD oils and new giant bully sticks from BarknBig. Great products, U.S.-sourced and -made. Great price points.— Greg Gorski, Cody Pet Depot, Cody, WY
  • Oxbow Small Animal Hays. Our customers love the frequent-buyer program Oxbow offers, and their animals love it even more! Our sales are growing each week, and we don’t foresee them stopping!— Kara Holland, Pittsboro Pet Supply, Pittsboro, NC
  • Sold more toys this year. We got our seasonal toys from Patchwork Pet, and our clients loved them.— Carlos Carrizo, Alta Pet Center, Upland, CA
  • Bulk chews: cow ears by Best Buy Bones. A bulk display is always by checkout. Promotions for “Buy 3 Get 4th FREE” always are great.— Michelle Nelson, The Pet Authority, Albert Lea, MN
  • Lots of Mammoth TireBiters. My customers want indestructible toys. As none exist, we offer these for our cost-conscious aggressive chewers.— Marcia Cram, Just Fur Pets, Springfield, VA
  • I went a little crazy when it came to buying Christmas toys. I was afraid we were going to have a lot left, so we put them on 50 percent off about two weeks before the holiday. They flew out the door, and we still did pretty good profit-wise. Our best-selling Christmas toys were from Zippy Paws.— Diane Marcin, Benny’s Pet Depot, Mechanicsburg, PA
  • Our Vital Essentials Raw Bar is doing very well. We did a BOGO sale on the raw bar which was well received. People who feed raw food really gravitate to the raw bar and so we have it next to our raw food area.— Sandy House, The Store at Paws, Hamden, CT
  • Our hottest product was this crazy dog toy from Fab Dog, a big pizza “flyer” kind of toy that looked photographically like a real pizza and even came in a pizza box. We showed them stacked up with one box half open so you could see it. One customer saw them on our counter and apologized for interrupting our lunch LOL! If I had a hundred of these toys it wouldn’t have been enough.— Pattie Boden, Animal Connection, Charlottesville, VA

Services

  • Our Holiday Upgrade sold very well our grooming department. $10 add-on of seasonal shampoo, conditioner, colgone, accessory and picture.— Danielle Wilson, Bath & Biscuits, Granville, OH
  • Our self-service dog wash was one of our best-selling services. The holidays are really what kept it so busy, because no one wants a stinky dog when the relatives are around! Also, we don’t typically sell online, but I wanted to participate in Cyber Monday, so I set up an online sale for our dog wash gift certificates for that day, which turned out to be pretty successful for us, while letting us use the excitement of Cyber Monday to gain some business at the shop.— Jennifer Silverberg, Fetch Pet Supplies, Springfield, MO
  • We offered unlimited add-ons to all who purchased a grooming package. The clients loved that they could try services they never had tried. We are already seeing some of those clients coming back and buying at full price the services they tried. Some of the add-ons were teeth brushing, anal gland expression, blueberry facial and Dremel nail grinding.— Kristina Robertson, Barkley Square Pets, Falls Church, VA
  • For our grooming salon we had a lot of customers concerned with dry and flaky skin. We recommended bath service with oatmeal or coconut shampoo and encouraged them to purchase a leave-in conditioner or salmon oil to add in food.— Rachel Malmfeldt, Pampered Pups Grooming, Joliet, IL

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. pet business serving the public, you’re invited to join the PETS+ Brain Squad. Take one five-minute quiz a month, and you’ll get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the pet industry. Sign up here.

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