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8 Supplements to Help Improve Pet Health the Natural Way

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DEPENDING UPON A pet’s specific needs, supplements can help with a range of issues, such as by decreasing inflammation, soothing achy joints, promoting digestive and cardiovascular health, and improving overall well-being. Here are some of the latest products to consider for your store.

Zesty Paws Calming Bites

Calming Bites

Designed to help dogs feel calm and comfortable, contains Suntheanine (pure and non-GMO form of L-theanine), organic chamomile, valerian root, hemp, thiamine and L-tryptophan. Free of grains and artificial ingredients. Turkey and peanut butter flavors. 90 count. Also comes in formula for cats.; (800) 738-0661


Super Snouts Turkey Tail

Turkey Tail

Dense in beta-glucans, medicinal mushrooms contain bioactive compounds capable of neutralizing toxins, promoting protective enzymes, and decreasing oxidative stress in dogs and cats. Organically grown in the Pacific Northwest, also contains prebiotics. 75 and 150 grams.; (775) 849-4239



Naturvet Senior Advanced Product Line

Senior Advanced Product Line

Veterinarian-formulated, chicken-flavored soft chews to support needs of senior dogs, including 5-in-1 Support, Incontinence, Calming Aid, Intestinal Support, Gum and Breath, and Joint Health. 60 and 120 count, with Gum and Breath in a 45 count.; (888) 628-8783


Herbsmith Sound Kitty Joint Support for Cats

Sound Kitty Joint Support for Cats

Daily powder contains therapeutic levels of glucosamine, chondroitin, hyaluronic acid, MSM, and herbs Boswellia, corydalis and curcumin to support joint health. Vet-formulated, suitable for all ages and sizes. 75 grams.; (800) 624-6429


The Missing Link Original Superfood – Skin & Coat

Original Superfood – Skin & Coat

Cat and dog formulations, nutrient-rich blend of balanced omegas and superfoods to promote healthy skin and coats. Plus ground flaxseed, taurine and nutritional yeast to support heart health. Three sizes.


Pet Parents Allergy SoftSupps

Allergy SoftSupps

Soft chews for dogs contain a blend of digestive and immune-bolstering ingredients to fend off seasonal allergies and promote healthy skin. Contains Bio-Mos, a clinically proven probiotic complex, and wild Alaskan salmon oil. 90 count. ; (515) 800-2390



Brilliant Salmon Oil

Brilliant Salmon Oil

Derived from 100-percent Norwegian Atlantic Salmon, pure human-grade oil for dogs and cats promotes glossy fur, softer paws, increased energy and enhanced appetite. Unrefined and free of additives, comes in drip-free pump bottle in 10 ounces and 34 ounces.


Omega Alpha Probiotic 8 Plus Powder

Probiotic 8 Plus Powder

Promotes healthy digestion and gut flora in dogs and cats, helps reduce risk of digestive ailments while enhancing nutrient absorption, supporting the immune system and reducing allergic responses. Four sizes.; (877) 436-1221




NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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