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8 Supplements to Keep Dogs and Cats in Tip-Top Shape

Provide relief for a range of health concerns.




STRESS, ANXIETY, obesity, joint problems. Sounds familiar? The same health issues that plague people also affect our pets, especially as pets are living longer lives with improved care. Consider merchandising supplements like these as a group, or build displays around each particular issue to help pet owners hone in on exactly that they need.

Lipiderm Cat Formula

International Veterinary Sciences

KEY FEATURES: Helps cure scratching and flea dermatitis by reducing inflammation that may contribute to itching. Works to control flaky skin, reduce shedding and promote a healthy coat and skin. 8 ounces.

SALES TIP: It’s made in the USA in pharmaceutical-grade facilities., (800) 453-3805



July Third Calming Supplement for Dogs


KEY FEATURES: Herbal anxiety relief from environmental stressors (loud parties, noises, trips to the vet or groomer). 30-count bottles, available in two chew sizes.

SALES TIP: Safe and easy, made with B vitamins, amino acids and herbs like chamomile. (Sleepytime tea, anyone?), (800) 624-6429


Fresh Breath Chewables

True Leaf

KEY FEATURES: A hard chew infused with plant-based ingredients to reduce mouth bacteria and improve oral health. 7-ounce resealable bag.

SALES TIP: A first-ever line of health based products that combine oil of oregano with other active ingredients that maximize the benefits of this antioxidant-rich essential oil., (855) 787-1902


Mac+Maya Daily Multivitamin with Breath Support

The Nature’s Bounty Co.

KEY FEATURES: Rounds out diets and maintains general health. Added parsley helps freshen up stinky breath. 70 soft chews in a 7.4-ounce container.

SALES TIP: Formulated by vets and made in the USA, part of a line of five specialized supplements for dogs., (866) 696-3446



Pumpkin Fiber


KEY FEATURES: Stomach and bowel support for dogs and cats from organic ingredients: pumpkin, flax seed, ginger and slippery elm. Ground product comes in 4- and 8-ounce jars.

SALES TIP: A green product (no, not the color), certified organic and USA-made., (732) 997-0574


Bernie’s Perfect Poop

Bernie’s Best

KEY FEATURES: Who ya gonna call? Gutbusters! Fiber, prebiotic and probiotic blend supercharges digestion. Crunchy cheddar-flavored bits in 12.8-ounce resealable bag.

SALES TIP: The “number two” reason your customers will love it? It helps with soft or hard stool issues, flatulence, stool odor and more., (800) 659-3795



Omega Alpha

KEY FEATURES: Formulated to support and maintain healthy bones, muscles, joints, ligaments and tendons, as well as maintain overall health. Powdered formula, available in 250- and 500-gram bottles.

SALES TIP: Best of the best: Contains five of the best-known joint care supplement ingredients., (877) 436-1221



Original Superfood Hip & Joint

The Missing Link

KEY FEATURES: Superfood supplement provides glucosamine, Omega fatty acids, fiber. Phytonutrients support joint health, digestion and more. Three bag sizes; cat formula also available.

SALES TIP: Just sprinkle on food or add water to mix up a gravy., (800) 774-7387


***Editor’s Note: Yes CBD products are on fire right now, but we devoted a spread to them in the January issue. So while you won’t find any CBD-related supplements in this roundup, you can look back here:



NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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