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9 Must-Have Habitats to House Pocket Pets

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Give your critters a happier, healthier home.

Mice, hamsters, gerbils, rabbits, guinea pigs, oh my! Since small furry pets were not created equal, there isn’t a one-size-fits-all approach to providing them with a comfortable home. Unless you are a retailer that specializes in pocket pets, it can be tricky to know how many different cages to carry. With that in mind, we’ve selected a few key products that will help you narrow down the choices and selection. 

Right Sizing

When helping your customers choose a habitat, it’s important to recommend the right fit for the type of animal. For instance, small hamsters and mice can squeeze through the gaps in wire cages designed for guinea pigs and rabbits. Customers should also consider the number of pets they will be housing. Even if they are starting with one, they may want to add a few more down the road, and it’s better to have more room than close quarters!

CritterHome 
Kaytee

KEY FEATURES: This colorful home is available in two sizes and is best suited for rabbits and guinea pigs. Front and top access doors, and deep base. Comes with food dish and water bottle.

SALES TIP: Let your customers know about Kaytee’s $20 mail-in rebate with the purchase of a CritterHome and Kaytee Guinea Pig or Rabbit food and Kaytee Clean & Cozy Bedding.

kaytee.com, (800) 529-8331

$99.95 – $129.95

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Bunny Villa 
KW Cages

KEY FEATURES: Made in the USA, powder-coated steel construction on caster wheels. Double decker, with extra room for bunny or guinea pig to move around.

SALES TIP: Point out the finishing touches such as carpeted ramp and “terra cotta” laminate flooring, so your customers will see this is more than a typical cage.

kwcages.com, (800) 447-2243

$299.50


Deluxe Critter Cage 
Prevue Pet Products

KEY FEATURES: Made in USA. Spacious multi-level cage has tight wire spacing appropriate for many small animals, especially active ones like ferrets, rats, and sugar gliders. Comes with platforms, ramps and hammock to create four levels.

SALES TIP: Highlight the details that make the pet parent’s life easier, such as the cage is mounted on casters, which makes it easy to move around, and there’s storage room underneath for food, treats and other supplies.

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prevuepet.com, (312) 243-3624

$299.99


Mod Squad

Part of the fun of small pet ownership is being able to add personal touches to make their house a home. The modular, modern habitats featured here are eye-catching, colorful, appealing to your customers who have an eye for design or appreciate a unique look. And better yet, they are customizable, with a full line of additional accessories such as tunnels, ramps, wheels and hideaways, giving your customers more reasons to come back.

OVO Dwarf Hamster Habitat 
Habitrail (Hagen)

KEY FEATURES: Part of the top-selling OVO line, this home is designed specifically for smaller hamsters and mice. Includes food dish, exercise wheel, water bottle. Clear tubes make for easy viewing.

SALES TIP: Point out that this modern look also meets small rodents’ natural desires to tunnel, with a result that’s pleasing for pets as well owners who have an eye for design.

habitrail.com, (800) 353-3444

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$40


CritterTrail LED Lighted Habitat 
Kaytee

KEY FEATURES: Highlight of this award-winning design is the two “Bubble Plugs,” battery-powered LED lights. The habitat also features expandable ports compatible with CritterTrail accessories, and comes with water bottle, exercise wheel and food dish.

SALES TIP: Set up a demo cage to show off the nighttime red light, which will allow pet parents a glimpse of what their gerbil is really getting into after hours.

kaytee.com, (800) 529-8331

$39.95


Critter Universe Ava Tower
Ware Manufacturing

KEY FEATURES: Three-level design that stimulates burrowing instinct. Compatible with line of Critter Universe cages and accessories. Comes with cube hideouts, water bottle and bowl.

SALES TIP: Your customers can connect multiple habitats and give their pets more legroom than first class.

waremfginc.com, (602) 257-8803

$43


Kid-friendly

Since hamsters, gerbils and mice are perfect first pets for children, it makes sense to carry some cages that appeal to youngsters (and their parents). Here are some starter homes, pet-tested and popular with people of all ages. Add some accessories, food and bedding to create your own kits, for an easier sell.

3-Level Hamster Cage
Iris USA

KEY FEATURES: Sized for a single hamster, this tri-level home has a plastic front and wire sides for good air circulation.

SALES TIP: Point out the cute and colorful background, which pairs perfectly with a kid’s bedroom.

irisusainc.com, (800) 320-4747

$54.99


Hamster Haven
Prevue Pet Products

KEY FEATURES: Colorful tri-level cage, available in an assortment of base and component combinations. Comes with platforms, ramps, hideaway dome and exercise wheel.

SALES TIP: Newly redesigned retail-ready packaging is available in English, French and Spanish, making it easier to sell to customers in diverse markets.

prevuepet.com, (312) 243-3624

$49.99


Pink Princess Castle
Penn Plax

KEY FEATURES: Lives up to its name, with plenty of accoutrements. Multi-level home has “cellar” to replicate underground. Comes in two- or three-level sizes.

SALES TIP: If a man’s home is his castle, then a girl’s pet hamster’s home is a princess castle. Set these out at eye-level for pint-sized customers to grab their attention.

penn-plax.com, (866) 625-2385

$39.99/$69.99


This article originally appeared in the February 2018 edition of PETS+. 

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Pet Sustainability Coalition

Pet Sustainability Coalition Presents: Critical Sustainability Strategies for Retailers

This webinar, held on November 7, 2019, is the second in a series from PSC discussing how retailers can establish sustainable practices in their business. Moderated by PSC’s Andrea Czobor, the webinar unveils data behind the increasing consumer demand for sustainable products, what retailers have to gain from connecting with these purpose driven consumers, and a new PSC program that makes finding these products easier for retailers.

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Products

8 Add-Ons to Trick Out Aquariums

Check out these aquarium blings.

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ACTIVATE YOUR AQUATICS sales with a monthly accessories program. Find a price that works for you and offer to send your fish folks a monthly pack of aquatics accessories with a featured new item and a few of your favorites. To drive in-store traffic, include a coupon for your pricier accessories.

Floating Aquarium Log
ZooMed

KEY FEATURES:This naturalistic floating log works for fish, newts, frogs and mudskippers to offer a spot for sleep, play, food and spawning.

SALES TIP:The bottom weighted log comes in various sizes and lets pets climb on top without the log rolling over.

mzoomed.com, (888) 496-6633

$17.99

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Natural White Aquarium Sand
Aqua Terra by World Wide Imports

KEY FEATURES: Premium-quality, all-natural substrate that provides ample living space for beneficial microbes and anchoring for plants.

SALES TIP: Let your fish folks know that in aquatic setups, it also aids the filtering process by increasing the surface area available for nitrifying bacteria to colonize.

(704) 732-0475

$4.99

GloFish Anemone
Tetra

KEY FEATURES: A black-light reactive ornament with a silvery finish that reflects LED lights.

SALES TIP: A helpful add-on, this colorful piece provides with swim holes perfectly sized for GloFish to swim through and hide.

tetra-fish.com, (800) 526-0650

$9.94

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Betta Aqua Décor Ornaments
Marina

KEY FEATURES: A pop of color and a fun activity for Betta fish, these ornaments are available in six different designs, like this red stone archway.

SALES TIP: Super safe: nontoxic and made from fade-resistant material.

usa.hagen.com, (800) 724-2436

$4.99

Maple Rock
Pisces USA

KEY FEATURES: The complex structure of this 9-pound rock adds immediate interest to any design, reminiscent of gypsum interlaced with sparkling white quartz.

SALES TIP: Natural, handpicked scenery for Iwagumi and Amano style aquariums, biotope, bonsai and rock gardens.

piscesusa.com, (424) 385-4294

$35.95

Nano ATO
Transworld Aquatic / JBJ Aquatics

KEY FEATURES: An automatic top-off system reimagined with dual optical level-sensors for ultimate precision.

SALES TIP: No mo’ overflow: This compact digital sensor offers the security of a full tank without a mess.

jbjaquarium.com, (877) 374-9981

$99

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Vintage Action Air Diver
Penn-Plax

KEY FEATURES: Add a touch of vintage to any tank with this classic aquarium ornament and attached aeration hose.

SALES TIP: Form and function: Bubbles flow from the vintage-style diving helmet to simulate breathing and improve water circulation.

penn-plax.com, (866) 625-2385

$9.99

LED Air Stone
Elive

KEY FEATURES: Create a colorful column of bubbles in your aquarium with endless color combinations thanks to color-changing LEDs. The air stone base features suction cups that will securely mount to the bottom of your aquarium.

SALES TIP: Doubles as a night light or to accent your favorite piece of aquarium décor.

elivepet.com, (855) 354-8318

e$4.99

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Cat Products

8 Toys That Give Cats the Variety They Crave

Like humans, cats crave variety in toys.

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WITH SO MANY innovative play products, cat parents don’t have to settle for catnip-stuffed mice (although there are some great ones out there!). Take the opportunity to remind your customers how different types of toys fulfill different needs: exercise, stimulation, hunting, etc. We’ve selected some new releases across a range of product types and price points.

Cat Cannon Tunnel
Catit

KEY FEATURES: Cats can use it as a hideaway or for playing. Can be stored easily as it is foldable and the wheels detach.

SALES TIP: Part of a pirate line of products promising a plundering adventure: pouches of gold, funny parrots, wooden barrels and more.

catit.com, (800) 353-3444

$24.99

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Recycled Plastic Wand
Beco Pets

KEY FEATURES: Four cute, colorful character choices — frog, butterfly, hummingbird and ladybug — on elastic bungee string attached to extra-long wand. Double stitched, stuffed with North American grown catnip.

SALES TIP: It’s part of a larger toy line that recycles 1.8 million plastic bottles a year.

onlyanocean.net, (843) 380-4042

$12.99

DoyenCat Honeycomb
DoyenWorld

KEY FEATURES: Made of natural cardboard with flowy feather and jingle bell to grab attention.

SALES TIP: Remind the customers about the extra bonus inside: a soft ball infused with catnip.

doyenworld.com, (909) 592-6893

$7.99

Peek-a-Bird Electronic Cat Toy
PetSafe

KEY FEATURES: Motion-sensored toy turns on when cat approaches. Two settings: One-Time-Play, with 10 minutes of play and automatic shut off, and Play-All-Day. Feather on each side, for the thrill of the hunt.

SALES TIP:: Features 30-day battery life in Play-All-Day mode. Comes with replacement feather.

petsafe.net, (800) 933-5595

$37.99

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Ripple Rug
Snuggly Cat

KEY FEATURES: Innovative, eco-friendly activity mat made in the USA from recycled plastic bottles. Flexible shape allows for endless configurations for kitty exploration and play. Sized larger than average mats, with non-slip rubber bottom.

SALES TIP: Show customers the rug in action at ripplerug.com/videos.

snugglycat.com, (212) 949-7449

$39.99

Sassy Sushi
P.L.A.Y. Pet Lifestyle And You

KEY FEATURES: Takeout time! Part of new Feline Frenzy collection. Built-in refillable pouches stuffed with USDA organic catnip, made with eco-friendly dyes and materials.

SALES TIP: Retailers get free rotating counter display with purchase of two Feline Frenzy starter kits.

petplay.handshake.com, (855) 300-7529

$9.90

RompiCatz Adjustable String Wand
Pet Ki Enterprises

KEY FEATURES: Extra-long string adjusts up to 36 inches for a variety of play options. Rod handle has a built-in storage compartment for the excess string. Three toy choices: mouse, bug and crinkle ball. Replacement toys sold separately.

SALES TIP: This toy is a “reel” catch.

rompicatz.com, (877) 269-0339

$15.99

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Shimmer Glimmer Hug N Kick
Ethical Products

KEY FEATURES: Brightly colored plush animal with irresistible, shimmering accents, crinkle material and fluffy tail. Comes in four colors.

SALES TIP: The extra-large size (7.5 by 3.25 by 2 inches) makes these the perfect prey for cats to hug and kick.

ethicalpet.com, (800) 223-7768

$5.99

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Dog Food

8 Selections to Help Customers Shake Up Their Pups’ Dry Food Diets

Encourage customers to do just this.

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YOU LIKELY STOCK dozens of types of dry kibble, but most pet parents stick to the same brand. Make it easy for customers who want to try a new dry food diet, whether they want to switch to ancient grains or a super-premium holistic blend. Design a simple graphic that offers easy instructions to transition foods and turn them on to these new blends available at independent stores like yours.

$ <$2/POUND | $$ $2-$3/ POUND | $$$ $3-$4/POUND | $$$$ $4+/POUND

 

Wellness Core Wholesome Grains
WellPet

KEY FEATURES:The four recipes in this protein-packed blend focus on poultries and fish, including deboned turkey, ocean whitefish and herring.

SALES TIP: Healthy by design, these recipes offer maximum protein, nutrient-rich grains and superfoods.

wellnesspetfood.com, (800) 225-0904

$$$$

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Lifespan Dry Food
PetGuard

KEY FEATURES:: Crunchy nuggets made from USA-sourced chicken plus beet pulp and alfalfa meal for fiber.

SALES TIP: This is the OG diet: The first all-natural holistic dry food for dogs of all ages, sizes and breeds.

petguard.com, (929) 515-1436

$$$

Cricket Crave
Jiminy’s

KEY FEATURES: A sustainable and nutrient-dense blend of cricket protein powder, oats, quinoa, sweet potato and other plant-based ingredients, baked in the USA in small batches.

SALES TIP: Every dog that snarfs an insect-based supper over traditional proteins saves 220 gallons of water.

jiminys.com, (844) 454-6469

$$$$

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Highlander Beef, Oats and Barley Recipe
Fromm

KEY FEATURES: This Scottish-inspired, grain-inclusive entrée features beef, lamb, haddock, oats, fruits and vegetables.

SALES TIP: Mix and match: The new recipe joins a larger family of grain-inclusive and grain-free entrées designed to be interchangeable, delivering variety with every meal.

frommfamily.com, (414) 439-1900

$$$

Natural Dry Dog Food
Hound & Gatos

KEY FEATURES: A protein boost for pups, this blend is more than 84 percent protein, made from real meat, fish or poultry and fresh, whole eggs.

SALES TIP: All killer, no filler — this blend nixes peas, chickpeas, lentils and white potatoes.

houndgatos.com, (888) 896-2951

$$$

Diamond Pro89 Beef
Diamond Pet Foods

KEY FEATURES: Pork and ancient grains join forces with energy-dense protein sources and amino acids to support hard work and endurance.

SALES TIP: An all-star blend for working and performance dogs, it contains 89 percent protein to help build and maintain muscle.

diamondpet.com, (800) 442-0402

$$$$

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Ancient Wetlands Canine Recipe with Roasted Fowl
Taste of the Wild

KEY FEATURES: Roasted quail, roasted duck and smoked turkey combine for a diet rich in highly digestible protein.

SALES TIP: The art of ancient grains: Focus on the pet parents who prefer grains like sorghum, millet, quinoa and chia seed over fillers.

tasteofthewildpetfood.com, (800) 324-4808

$$

Carnivore Grain Free Lamb + Wild Boar Recipe
Go! Solutions

KEY FEATURES: A heavy hitter in the protein aisle, with added digestive enzymes, probiotics and prebiotic fiber promote good digestion, protein utilization.

SALES TIP: Lamb and salmon and boars, oh my! Each recipe in the line includes between six to 11 animals as protein sources.

petcurean.com, (866) 864-6112

$$$

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