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9 Must-Have Habitats to House Pocket Pets

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Give your critters a happier, healthier home.

Mice, hamsters, gerbils, rabbits, guinea pigs, oh my! Since small furry pets were not created equal, there isn’t a one-size-fits-all approach to providing them with a comfortable home. Unless you are a retailer that specializes in pocket pets, it can be tricky to know how many different cages to carry. With that in mind, we’ve selected a few key products that will help you narrow down the choices and selection. 

Right Sizing

When helping your customers choose a habitat, it’s important to recommend the right fit for the type of animal. For instance, small hamsters and mice can squeeze through the gaps in wire cages designed for guinea pigs and rabbits. Customers should also consider the number of pets they will be housing. Even if they are starting with one, they may want to add a few more down the road, and it’s better to have more room than close quarters!

CritterHome 
Kaytee

KEY FEATURES: This colorful home is available in two sizes and is best suited for rabbits and guinea pigs. Front and top access doors, and deep base. Comes with food dish and water bottle.

SALES TIP: Let your customers know about Kaytee’s $20 mail-in rebate with the purchase of a CritterHome and Kaytee Guinea Pig or Rabbit food and Kaytee Clean & Cozy Bedding.

kaytee.com, (800) 529-8331

$99.95 – $129.95

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Bunny Villa 
KW Cages

KEY FEATURES: Made in the USA, powder-coated steel construction on caster wheels. Double decker, with extra room for bunny or guinea pig to move around.

SALES TIP: Point out the finishing touches such as carpeted ramp and “terra cotta” laminate flooring, so your customers will see this is more than a typical cage.

kwcages.com, (800) 447-2243

$299.50


Deluxe Critter Cage 
Prevue Pet Products

KEY FEATURES: Made in USA. Spacious multi-level cage has tight wire spacing appropriate for many small animals, especially active ones like ferrets, rats, and sugar gliders. Comes with platforms, ramps and hammock to create four levels.

SALES TIP: Highlight the details that make the pet parent’s life easier, such as the cage is mounted on casters, which makes it easy to move around, and there’s storage room underneath for food, treats and other supplies.

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prevuepet.com, (312) 243-3624

$299.99


Mod Squad

Part of the fun of small pet ownership is being able to add personal touches to make their house a home. The modular, modern habitats featured here are eye-catching, colorful, appealing to your customers who have an eye for design or appreciate a unique look. And better yet, they are customizable, with a full line of additional accessories such as tunnels, ramps, wheels and hideaways, giving your customers more reasons to come back.

OVO Dwarf Hamster Habitat 
Habitrail (Hagen)

KEY FEATURES: Part of the top-selling OVO line, this home is designed specifically for smaller hamsters and mice. Includes food dish, exercise wheel, water bottle. Clear tubes make for easy viewing.

SALES TIP: Point out that this modern look also meets small rodents’ natural desires to tunnel, with a result that’s pleasing for pets as well owners who have an eye for design.

habitrail.com, (800) 353-3444

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$40


CritterTrail LED Lighted Habitat 
Kaytee

KEY FEATURES: Highlight of this award-winning design is the two “Bubble Plugs,” battery-powered LED lights. The habitat also features expandable ports compatible with CritterTrail accessories, and comes with water bottle, exercise wheel and food dish.

SALES TIP: Set up a demo cage to show off the nighttime red light, which will allow pet parents a glimpse of what their gerbil is really getting into after hours.

kaytee.com, (800) 529-8331

$39.95


Critter Universe Ava Tower
Ware Manufacturing

KEY FEATURES: Three-level design that stimulates burrowing instinct. Compatible with line of Critter Universe cages and accessories. Comes with cube hideouts, water bottle and bowl.

SALES TIP: Your customers can connect multiple habitats and give their pets more legroom than first class.

waremfginc.com, (602) 257-8803

$43


Kid-friendly

Since hamsters, gerbils and mice are perfect first pets for children, it makes sense to carry some cages that appeal to youngsters (and their parents). Here are some starter homes, pet-tested and popular with people of all ages. Add some accessories, food and bedding to create your own kits, for an easier sell.

3-Level Hamster Cage
Iris USA

KEY FEATURES: Sized for a single hamster, this tri-level home has a plastic front and wire sides for good air circulation.

SALES TIP: Point out the cute and colorful background, which pairs perfectly with a kid’s bedroom.

irisusainc.com, (800) 320-4747

$54.99


Hamster Haven
Prevue Pet Products

KEY FEATURES: Colorful tri-level cage, available in an assortment of base and component combinations. Comes with platforms, ramps, hideaway dome and exercise wheel.

SALES TIP: Newly redesigned retail-ready packaging is available in English, French and Spanish, making it easier to sell to customers in diverse markets.

prevuepet.com, (312) 243-3624

$49.99


Pink Princess Castle
Penn Plax

KEY FEATURES: Lives up to its name, with plenty of accoutrements. Multi-level home has “cellar” to replicate underground. Comes in two- or three-level sizes.

SALES TIP: If a man’s home is his castle, then a girl’s pet hamster’s home is a princess castle. Set these out at eye-level for pint-sized customers to grab their attention.

penn-plax.com, (866) 625-2385

$39.99/$69.99


This article originally appeared in the February 2018 edition of PETS+. 

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PETS+ Live with Candace D'Agnolo

Learn More About America's Coolest Store Winner, Bar K

Catch the replay of this PETS+ Live! Lunch & Learn webinar hosted by Candace D’Agnolo of Pet Boss Nation. This episode featured Candace on location at Bar K in Kansas City, MO. Find out how owners Leib Dodell and David Hensley implemented their idea for a dog park/restaurant/bar that owners enjoy as much as their pets do — and learn why the business took top honors in the 2019 PETS+ America’s Coolest Stores contest.

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Just Released at SuperZoo: 13 of the Newest Pet Products

Holiday toys included!

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Full-Spectrum CBD

PRESIDIO NATURAL PET enters the CBD market with Blossom, a line of full-spectrum hemp oils. Crafted using proprietary strains of organic hemp grown, extracted, tested and bottled in Colorado, every part of the plant gets used to retain the beneficial cannabinoids and nutrients. Available in three sizes and three concentration levels.

blossompet.com

$14.99 to $199.99

‘Keto’ for Pets

GRANDMA LUCY’S introduces grain-free, high-protein “keto-like” Moxie, designed to promote overall pet health, including shinier coats, healthier skin, higher energy and reduced allergies. The freeze-dried food also will appeal to pet parents who appreciate the benefits of feeding raw but for various reasons do not want to feed fresh raw meat. Containing only non-GMO, human-grade ingredients, Moxie comes in beef and chicken for dogs, and turkey for cats.

grandmalucys.com

$13.49 (8-ounce), $39.99 (24-ounce)

Shake Those Tail Feathers

Dogs will love the squeaks, crunches and crinkles from P.L.A.Y.’s new Fetching Flock Plush Toy Collection. Percy the Peacock, Edgar the Eagle, Paula the Parrot, Flora the Flamingo and Tito the Toucan are available separately or as a set, and all feature ChewShield Technology, eco-friendly stuffing and AZO-free dyes. Also, the company donates 2 percent of purchase price to the International Fund for Animal Welfare.

petplay.com

$12.90-$14.90 for individual toys; $62.90 for set

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Treats with a Twist

From LOVING PETS comes Taste Buddies, a made-in-the-USA grain-free treat with a twist shape that helps clean teeth, remove tartar and massage gums. Available in Hamburgers + Fries (made with real beef), Mac + Cheese (real cheese), Peanut Butter + Jelly (real peanut butter and strawberries) and Bacon + Egg (real bacon and egg).

lovingpetsproducts.com

MSRP on request

Super Singles

ONE HEART PET PRODUCTS launches with one-ingredient dried treats for cats and for dogs. Happy Fish Bonito Flakes and Happy Fish Salmon Bites are rich in protein, omega 3 and taurine. Good Catch Dog Treats are thick-cut Mahi-Mahi jerky slices, rich in protein, omega 3 and selenium. Fish are sustainably caught off the shores of Japan and packaged in the U.S.

oneheartpet.com

$9.99-$12.99

Vegan, Cruelty-Free & Sustainable

What’s not to love about Soothing Dog Shampoo from CHARLIE & CO NATURALS? Not only does it contain sustainable ingredients such as organic oats extract, seaweed, coconut, and vitamins E and C, it is vegan, cruelty-free and comes in a bottle made from sugarcane, earning another sustainability point.

charlienaturals.com

$19.99

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Soothing Smells

The ikaria PetScent Aromatherapy Clip turns any dog collar into a source of aromatherapy. From BOSS PET PRODUCTS and PETEDGE, the clip is simple, natural and effective, and comes in two proprietary blends. Calming uses lavender, sweet marjoram and Roman chamomile to help anxious dogs. Rescue uses cypress, spikenard, neroli, ylang-ylang and lavender to soothe fearful dogs. The clip does not use artificial volatiles or related chemicals, and a slider controls the amount of scent released to only necessary amounts.

petedge.com

$17.99

Happy Holidays!

WEST PAW’s Holiday Collection features the best-selling Ruby Red Zogoflex toys, plus new plush toys and festive collars and leashes. Holiday Bear, Merry Bone, Ruff-n-Tuff Reindeer, Merry Grizzly and Merry Moose come in a variety of sizes and are stuffed with certified-safe recycled plastic fill. Collars and leashes come in small, medium and large, and in Trees, Red Check and Penguin prints.

westpaw.com

$6.95-$24.95

2019 Holiday Toy

FLUFF & TUFF announces its Annual Holiday Charity Toy: The Good Dog Bone. As in previous years, the company will donate 100 percent of its profits from the sale to help shelters and rescues throughout the U.S. buy dog food. That works out to 16 meals for every toy sold.

fluffandtuff.com

$16.95

Over the Top Seasoning

Pet parents of picky kitties will appreciate Sassy Cat Kibble Seasoning from HERBSMITH. The single-ingredient, freeze-dried raw toppers come in Wild-Caught Salmon and Wild-Caught Whitefish varieties, adding a boost of flavor and protein to meals. Developed by a holistic veterinarian and veterinary nutritionist, both are free of gluten, grain and additives, and can be served dry or wet.

wholesale.herbsmithinc.com

$5.99

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Spooky Play

Celebrate two holidays with COSMIC PET’s “The Nightmare Before Christmas” toy collection, based on Disney’s spooky animated film. Oogie Boogie Canvas suits strong chewers with its reinforced seams and squeaker. Jack Skellington Ball squeaks and bounces. And Zero Blankie Buddie has both a squeaker and crinkles for multi-sensory play.

cosmicpet.com

$9.99-$14.99

Automatic Mealtime

The TurtleMatic from ZOO MED allows for automatic feeding via programmable time and duration settings. It mounts anywhere in a tank and keeps food fresh, with the option to attach the Zoo Med Aquatic Turtle Pellet bottle.

zoomed.com

MSRP on request

For Eco-Friendly Cats

Gluten-free, grain-free and containing no preservatives or fillers, EVANGER’S Organics Beef Dinner for Cats also ranks as one of the most eco-conscious canned pet foods. It uses natural well water in production, saves more than 3,000 trees annually through packaging, labels are printed on post-consumer recycled paper, and most ingredients come from within 50 miles of the cannery, with the remaining from other U.S. suppliers.

evangersdogfood.com

$1.88

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5 Tools to Help You Do Business Better

Tools for your protection and your pets’ grooming.

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Lockdown

BEHRENS Locking Lid Cans do double duty in pet stores. Not only does the galvanized steel make for a rustic display container for larger treats and chews, but closing the can keeps out pests and store pets. Recyclable and made in the USA. Available in 4-, 6- and 10-gallon sizes, also with a 10-gallon embossed version that says “Feed and Seed.”

$13.99-$19.99

behrensmfg.com

Protect Those Fingers

Pet pros who administer topical meds will appreciate the SKIN SLIPPER. It fits over your pointer and middle fingers, keeping them clean and reducing waste — both of the med and of applicators. Made from silicone and reusable after washing with soap and water.

$9.99

skinslipper.com

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Nice Hat

This cap from METRO PAWS checks multiple boxes for animal lovers. It serves as comfy and sun-shielding headwear, and it features the adorable logo for and proceeds benefit Love and Licks, the company’s nonprofit foundation that provides food for shelter pets. Available in black and white in vegan leather.

$29.99

Happy Bathing!

Display the WARREN LONDON Gift Box in your grooming salon or section as a ready-made present for new pet parents. It contains the 2-in-1 Dog Shampoo & Conditioner, Hydrating Butter in Guava & Mango, Exfoliating Butter Wash in Pomegranate & Fig, Instant Ear Cleaner, Paw Defense Wax, Dog Cologne in Tuscan Citrus, Dog Nail Polish Pen in Pink and Nail File.

$49.99

warrenlondon.com

Two-In-One Tool

From LUMO comes the Ridgeback Grooming Tool, which eliminates the need to switch between de-tangling and de-shedding tools while working on a pet. Rounded and graduated comb tips de-tangle, while smaller and more closely aligned pins de-shed, neither of which will scratch or cut skin. Made from stainless steel.

$59

coastalpet.com

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8 Raw Foods, From Drinks to Entire Meals

This indie category is coming in forms from drinks to whole meals.

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FROZEN RAW FOOD REMAINS an excellent way for indies to compete against big-box and online stores, but the raw category itself has expanded to include dehydrated and freeze-dried offerings, plus specialty carnivore blends and supplements such as protein-packed drinks. We’ll discuss the entire range of products and how to sell them at the PETS+ Wellness Summit.

Dr. B’s Raw Pet Food for Cats

Longevity

KEY FEATURES: Classic proteins like duck, chicken and turkey, plus vital superfoods like green tripe and mushrooms.

SALES TIP: Sell it as a functional food: a diet designed by a holistic veterinarian to support a pet’s immune system.

drbslongevity.com, (973) 837-6606

$15.99 (24-ounce)

Raw Goat Milk

Primal Pet Foods

KEY FEATURES: A raw booster shot of vitamins, minerals, electrolytes, trace elements, enzymes, protein and fatty acids.

SALES TIP: The universal dairy: Goat’s milk is easily absorbed by a wide variety of animals.

primalpetfoods.com, (415) 642-7400

$6.99

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Straight Formula

Answers

KEY FEATURES: An all-organic, raw fermented pet food made from pasture-raised ingredients for dogs with sensitivities.

SALES TIP: Available in four proteins that can be rotated: chicken (at price shown here), beef, pork and turkey.

answerspetfood.com, (800) 431-8480

$4.75 (16-ounce)

Beef and Salmon Recipe

The Simple Food Project

KEY FEATURES: Fit for the carnivore, this blend of 16 raw, whole-food ingredients is high in protein and low in carbs. Available for dogs and cats.

SALES TIP: Sell it as a small-batch blend — each freeze-dried and dehydrated recipe is made in facilities owned and operated by the company.

simplefoodproject.com, (800) 451-5267

$84.99 (6-pound)

Tiki Cat Raw

Tiki Pets

KEY FEATURES: High-quality chicken, uncooked like prey, with ground bones and bone broth.

SALES TIP: More room for meat: This carnivorous blend leaves no space for fruit or vegetable fiber.

tikipets.com, (866) 821-8562

$5.99 (24-ounce)

Rawbble

Bixbi

KEY FEATURES: Whole food nutrition without over-processed meat meals. New kibble recipes include Landatarian for red meat eaters and Wingatarian for those who like to eat birds.

SALES TIP: Indy-exclusive and as close to raw as a kibble can get.

bixbipet.com, (303) 666-1070

$69.99 – $89.99 (4-pound)

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Vital Cat Frozen Cat Food

Vital Essentials

KEY FEATURES: Made with only chicken, duck, turkey or rabbit, plus organs and bone to satisfy cats’ carnivore cravings.

SALES TIP: Packable and stackable, these re-sealable containers are easy to display on freezer shelves.

veraw.com, (800) 743-0322

$8.29 (14-ounce)

Raw Frozen Cat Nibbles

Northwest Naturals

KEY FEATURES: A raw blend partially frozen at processing then individually quick frozen to keep the integrity of the mix of muscle and organ meats.

SALES TIP: Prime cuts: These diets are chopped — never ground.

nw-naturals.net, (866) 637-1872

$31.99 (11-ounce)

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