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9 New Pet Products to Boost Your Spring Sales

From cat bow-ties to a new freeze-dried raw dog food, attract customers to your pet store with these new releases.




West Paw rowdies

For Rowdy Puppers

Dogs get double the fun with WEST PAW Rowdies. They can squeeze the Hardy Tex fabric-covered center to make the toy squeak, and then gnaw on the Zogoflex chew zones to exert even more energy. New to the line are six shapes — two for pups less than 30 pounds and four for bigger pups — and three new bright colors perfect for springtime displays: Lemon, Hot Pink and Lime. All feature IntelliLoft Fill made from recycled plastic, a selling point for your sustainability-minded customers.


CATIT’s Vesper Rocket

Cats in Space

Kitties can play astronaut in CATIT’s Vesper Rocket. The three-level hideout and lounger features a weighted base, high-quality fabric, mesh sides, a soft padded cushion, and plush ball on a string. Also, it easily folds and stores in an included bag for both on-earth and space travel. Available in blue and gray, and measures 19.6 inches long by 19.6 inches high by 35.4 inches wide.




Top ‘Em Off

Encourage customers to top or treat with high-protein TIKI CAT Filets. The dolphin-free tuna and wild-caught salmon recipes replicate a kitty’s natural prey diet and offer supplemental hydration. Available in packages of 12 1-ounce pouches.



Temperature Control

ZOOMED introduces four new products: the Environmental Control Center, Repti Cooler, Digital Min-Max Precision Thermometer and ReptiSun Nano UVB. Carry all four to help keep reptiles healthy and at their preferred temps and humidity levels.

MSRP by request


For A Balanced Diet

Help pet parents bring balance to their dog’s home-prepared diets with ANNAMAET Enhance. Formulated with two board-certified veterinary nutritionists, the vitamin and mineral supplement assists in meeting the current requirements for any lean meat-based diet, or those with added vegetables, fruits, oils or grains. The goal: an increase in longevity and decrease in overall health issues.


SWEET PICKLES DESIGNS offers a full line of colorful, stylish bow-ties

I Am A Cat

Because kitties have Zoom meetings and just generally want to look smart, SWEET PICKLES DESIGNS offers a full line of colorful, stylish bow-ties. The accessory has an elastic loop to easily attach to a collar, and all items — including cat collars, corsages, beds and toys — are handcrafted in Portland, OR.


Buzz Guard by EARTH HEART

Bug Away

With warmer weather comes biting insects, and Buzz Guard by EARTH HEART aims to provide protection and relief with 100-percent plant-derived ingredients such as neem seed, cedarwood and rose geranium oils. Products are safe for dogs, horses and humans, and don’t stain or leave sticky residue. Available in a roll-on and in 2- and 8-ounce sprays, with the sprays using a sunflower-honeysuckle preservative system with the same proven shelf-life as conventional systems. Made in the U.S.




For Smushy Faces and More

Inspired by a Pug named Pork Chop, the Fluff Trough elevated feeder allows pets to eat at an ergonomic angle, which not only improves posture but also aids digestion. The high sides keep more food in the bowl and less on the floor, and the BPA-free silicone insert easily removes for handwashing or the dishwasher. Debra Ann of THE PUGLY COMPANY created the bowl for dogs, but says cats, miniature pigs, and pets who are older and/or have mobility issues benefit from the design. Available in regular (holds 2 cups) and XL (5 cups) sizes.


ACANA Freeze-Dried Dog Food


ACANA Freeze-Dried Dog Food delivers the benefits of a raw diet in a convenient dry form. Available in Free-Run Chicken, Free-Run Turkey, Ranch-Raised Beef and Duck, the bone broth-infused recipes feature 90 percent quality animal protein, come in morsels and patties, and can be served as meals or toppers. Available in 8- and 14-ounce packs. Made in the U.S.




P.L.A.Y. Media Spotlight

At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.

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