Connect with us

Dog Food

9 Organic Options in Wet, Dry and Raw Varieties



Did you know the back of the pet food bag is regulated, but not the front? That’s why you see “All natural!” on food you know is not. The back of the bag is different — to be labeled organic, pet food must consist of at least 95 percent organic ingredients and meet human-grade production standards. There are majority-organic options out there, but few qualify as 100 percent organic. You’re more likely to find organics used when possible, rounded out with minimally processed and responsibly sourced ingredients.

CANNED PRICE SCALE: $$: 16-23 cents/oz  |  $$$: 24-30 cents/oz |  $$$$: 31-40 cents/oz
DRY PRICE SCALE: $$: $2-$3/lb  |  $$$: $3-$4/lb  |  $$$$: $4+/lb

Wet Organics 

The surplus of organic ingredients in these wet blends leaves no room for fillers and fake preservatives. Limited-ingredient diets are good for pets with sensitive stomachs, and most wet foods can be fed as full meals or supplements to dry diets. 

Kurobuta Hero 

Selling point: Organic turkey meets Kurobuta pork, a Japanese delicacy with superior marbling that’s fed organic foods and raised in a hormone-free environment. 

Marketing tip: Play up the high-end pig, called “the Kobe beef of pork.”, (800) 776-5262

Cocolicious Organic Beef 

Selling point: Certified organic, this blend includes beef, broth, coconut oil and liver, topped with vitamins and minerals.

Marketing tip: You can call this “clean eating” for dogs., (855) 727-8926

Cooked Chicken Recipe 

Selling point: Whole, dressed organic chicken is packed in natural well water and cooked inside the can.

Marketing tip: Certified Kosher for Passover., (847) 537-0102


Dry Organics

The high bar for organics means there aren’t many organic dry foods out there, but if you look you’ll definitely find some that meet the 95 percent organic ingredient mark. The benefits of buying organic mean no GMOs, antibiotics, artificial flavors or colors. Dry food works for busy folks, so sell it to unfussy customers looking for ultra-premium kibble. 

Organix Chicken & Brown Rice 

Selling point: Free-range chicken is the first ingredient, followed by flaxseed, brown rice and fruit and vegetable purées.

Marketing tip: Ideal for active dogs through their senior years., (800) 875-7518 


Selling point: Crafted from certified, organic, non-GMO and sustainably produced ingredients, GATHER Endless Valley is a vegan recipe with organic peas. 


Marketing tip: Also available in Wild Ocean (cod) and Free Acres (chicken) varieties for your carnivore customers., (866) 864-6112

Chicken & Oats

Selling point: This recipe blends chicken, oats, barley, peas and brown rice, all certified organic by Oregon Tilth.

Marketing tip: Housed in environmentally friendly and 100 percent compostable packaging., (800) 525-9155

Raw Organics

Raw, unprocessed and organic? That’s a tall order, so instead of trying to organically certify New Zealand’s free-range venison, dehydrated dog food makers tend to lean on a human-grade protein, shorn up by organic vegetables, fruits and nuts. Sell these thaw-and-serve and just-add-water recipes to dog owners who want to serve a raw diet without any grinding, chopping or mixing.

Canine Duck
Primal Pet Foods

Selling point: Fresh, human-grade duck joins organic fruits, vegetables and nuts in this blend, including kale, carrots, squash, broccoli, apples, pumpkin seeds, sunflower seeds and parsley. 

Marketing tip: Procured from sustainable farms and ranches in the U.S. and New Zealand., (866) 566-4652

Simply Venison Dinner Patties
Stella & Chewy’s 

Selling point: Stars raw venison and supported by certified organic fruits and veggies. 

Marketing tip: Sell to the back-to-nature set: It’s the same diet dogs would eat in the wild.,  (888) 477-8977

Thrive Chicken & Quinoa
The Honest Kitchen 

Selling point: Six ingredients make up this high-calorie, high-protein diet: free-range chicken, organic quinoa, organic kelp, sweet potatoes, spinach and parsley. 

Marketing tip: Good for dogs that run more than walk., (866) 437-9729

This article originally appeared in the May-June 2017 edition of PETS+.



Pet Sustainability Coalition

Pet Sustainability Coalition Presents: Critical Sustainability Strategies for Retailers

This webinar, held on November 7, 2019, is the second in a series from PSC discussing how retailers can establish sustainable practices in their business. Moderated by PSC’s Andrea Czobor, the webinar unveils data behind the increasing consumer demand for sustainable products, what retailers have to gain from connecting with these purpose driven consumers, and a new PSC program that makes finding these products easier for retailers.

Promoted Headlines

Dog Food

8 Selections to Help Customers Shake Up Their Pups’ Dry Food Diets

Encourage customers to do just this.




YOU LIKELY STOCK dozens of types of dry kibble, but most pet parents stick to the same brand. Make it easy for customers who want to try a new dry food diet, whether they want to switch to ancient grains or a super-premium holistic blend. Design a simple graphic that offers easy instructions to transition foods and turn them on to these new blends available at independent stores like yours.

$ <$2/POUND | $$ $2-$3/ POUND | $$$ $3-$4/POUND | $$$$ $4+/POUND


Wellness Core Wholesome Grains

KEY FEATURES:The four recipes in this protein-packed blend focus on poultries and fish, including deboned turkey, ocean whitefish and herring.

SALES TIP: Healthy by design, these recipes offer maximum protein, nutrient-rich grains and superfoods., (800) 225-0904



Lifespan Dry Food

KEY FEATURES:: Crunchy nuggets made from USA-sourced chicken plus beet pulp and alfalfa meal for fiber.

SALES TIP: This is the OG diet: The first all-natural holistic dry food for dogs of all ages, sizes and breeds., (929) 515-1436


Cricket Crave

KEY FEATURES: A sustainable and nutrient-dense blend of cricket protein powder, oats, quinoa, sweet potato and other plant-based ingredients, baked in the USA in small batches.

SALES TIP: Every dog that snarfs an insect-based supper over traditional proteins saves 220 gallons of water., (844) 454-6469



Highlander Beef, Oats and Barley Recipe

KEY FEATURES: This Scottish-inspired, grain-inclusive entrée features beef, lamb, haddock, oats, fruits and vegetables.

SALES TIP: Mix and match: The new recipe joins a larger family of grain-inclusive and grain-free entrées designed to be interchangeable, delivering variety with every meal., (414) 439-1900


Natural Dry Dog Food
Hound & Gatos

KEY FEATURES: A protein boost for pups, this blend is more than 84 percent protein, made from real meat, fish or poultry and fresh, whole eggs.

SALES TIP: All killer, no filler — this blend nixes peas, chickpeas, lentils and white potatoes., (888) 896-2951


Diamond Pro89 Beef
Diamond Pet Foods

KEY FEATURES: Pork and ancient grains join forces with energy-dense protein sources and amino acids to support hard work and endurance.

SALES TIP: An all-star blend for working and performance dogs, it contains 89 percent protein to help build and maintain muscle., (800) 442-0402



Ancient Wetlands Canine Recipe with Roasted Fowl
Taste of the Wild

KEY FEATURES: Roasted quail, roasted duck and smoked turkey combine for a diet rich in highly digestible protein.

SALES TIP: The art of ancient grains: Focus on the pet parents who prefer grains like sorghum, millet, quinoa and chia seed over fillers., (800) 324-4808


Carnivore Grain Free Lamb + Wild Boar Recipe
Go! Solutions

KEY FEATURES: A heavy hitter in the protein aisle, with added digestive enzymes, probiotics and prebiotic fiber promote good digestion, protein utilization.

SALES TIP: Lamb and salmon and boars, oh my! Each recipe in the line includes between six to 11 animals as protein sources., (866) 864-6112


Continue Reading

Dog Food

In Cans, Jars or Boxes, These Canned Foods Bring Variety to a Dog’s Diet

Foods are becoming increasingly more specialized for the range of dog sizes and unique health needs.




WET FOOD IS AN important part of a dog’s diet, not only for the benefits of added hydration, but for much-needed variety. Let’s face it: Wouldn’t you get tired of eating the same dry kibble every day? Pet parents can try out different flavors and formulas, which are becoming increasingly more specialized for the range of dog sizes and unique health needs.

$ 5-15 cents/ounce | $$ 16-30 cents/ounce | $$$ 31-50 cents/ounce | $$$$ 51 cents+/ ounce


Go! Solutions


KEY FEATURES: Seven new recipes of solutions-based nutrition provide functional wet food recipes for pets’ unique dietary needs, including picky eating, dandruff and food sensitivities. 12.5-ounce Tetra Pak carton.

SALES TIP: Recipes integrate with GO! dry recipes, which supports wet with dry feeding., (866) 864-6112


Tiki Dog Hearty

Tiki Pets

KEY FEATURES: Dogs can eat seasonally, with homestyle Summer Grill, Winter Stew, Autumn Feast and Spring Grill — with ingredients such as chicken, beef, lamb, apples, pumpkin and peas. 12.5-ounce can.

SALES TIP: No animal byproducts, grains, corn, soy, or artificial colors and flavors., (866) 821-8562

Dog Food in Jars

Wet Noses

KEY FEATURES: The convenience of canned foods without additives, preservatives and artificial ingredients that compromise nutritional value. Made with responsibly raised meats, free of hormones and antibiotics.

SALES TIP: Added bonus: 16-ounce recyclable glass jars are good for the planet., (360) 794-1901


Geographically Themed Grain Free Recipes

Health Extension

KEY FEATURES: Take your dog on a culinary journey with four new recipes: Montana Grill Buffalo & Whitefish, Carolina Skillet Pork, French Bistro Rabbit and Mediterranean Roast Lamb. 12.5-ounce can.

SALES TIP: Each recipe is enhanced with apple cider vinegar and pure coconut oil for a shiny coat., (800) 992-9738

Wellness CORE Mini Meals Variety Packs

Wellness Natural Pet Food

KEY FEATURES: Grain-free wet recipes packed with protein. Designed specifically for small-breed dogs. 3-ounce pouch.

SALES TIP: Your customers can beat food boredom with these variety packs, available in five flavors across three different forms — pâté, shredded and chunky., (800) 225-0904

Organics Chicken & Turkey Dinner with Coconut Oil

Evanger’s Pet Food

KEY FEATURES: Certified organic, gluten-free, grain-free, without preservatives or fillers. 12.8-ounce can.

SALES TIP: Good for the planet: Eco-friendly brand uses well water in production, prints labels on 80-percent post-consumer recycled paper and sources the majority of ingredients within 50 miles of cannery., (847) 537-0102


Essence Limited Ingredient Recipe

Essence Pet Foods

KEY FEATURES: Keeping with a clean and simple philosophy, this limited ingredient formula contains two poultry or fish ingredients, two meals and two sources of fiber. 13-ounce can.

SALES TIP: The formula is free of legumes and gluten, and made of 96 percent poultry and fish., (888) 897-7207

Daily Dish Stew

Caru Pet Food

KEY FEATURES: Limited ingredient stews, made with human-grade ingredients, slow cooked at low temperatures. New flavors are Turkey and Turkey with Wild Salmon. 12.5-ounce Tetra Pak carton.

SALES TIP: Caru offers an online training module to educate your employees on their products., (855) 330-2278

Continue Reading

Dog Food

 8 Great Treats to Get Folks Excited About Giving Their Pups This Summer

Wag the dog.




ON A SUNNY JULY day in 2011, nearly a dozen Joplin, MO, bakers from Hampshire Pet Products created the world’s largest dog treat. The record-setting results came in at 19 feet long and more than 600 pounds, fed all the local shelter dogs and got a ton of eyeballs on the dog biscuit company that sponsored the event. This summer, think similarly big: What kind of spectacle can you conjure up to get people excited about dog treats in your store?

Harvard’s Finest


KEY FEATURES: Premium grain-free soft treats in popular puppy flavors: Peanut Butter & Banana, Chicken & Apple, Salmon & Blueberry and Fruits & Veggies.

SALES TIP: Soft and moist morsels for sensitive chewers., (720) 272-9664



SuperFood Nuggets

Boo Boo’s Best

KEY FEATURES: Smoky, savory chews made from wild salmon, turkey and pork blended with fruits, vegetables and spices.

SALES TIP: All-natural, grain-free and made in the USA with organic, globally sourced fair trade coconut., (415) 580-2667


PB’N Jelly Time

Einstein Pets

KEY FEATURES: Made with real blueberries, chia and peanut butter, this low-cal treat is sourced and made in the USA.

SALES TIP: A whimsical line free of all fillers, wheat, corn and soy, with no chemicals, salt, sugars or preservatives., (727) 823-8233



Grain Free Meaty Bites

Charlee Bear

KEY FEATURES: Raw, freeze-dried meat treats comprised of two ingredients plus probiotics in six novel recipes like Beef Liver & Apples, Chicken & Cranberries and Lamb & Blueberries.

SALES TIP: The freshness is clear: Each blend includes a protein plus a fruit or vegetable in big chunks that you can actually see., (800) 880-2327


Tenderloin Venison Bites

Health Extension Pet Care

KEY FEATURES: Made from free-range, grass-fed venison — a natural source of omega 3 and vitamin B-12.

SALES TIP: Made for a clean-eating diet with no added hormones, antibiotics or fillers., (800) 992-9738


Life is Grruff Grrowlers

It’s A Dog’s World

KEY FEATURES: Three new flavors in a popular line of dog treats baked with brewers spent grains.

SALES TIP: A low-cal snack, spent grains offer double the protein and fiber compared to wheat flour treats., (631) 615-9114



Jones Select 100% Pure Meat Slices

Jones Natural Chews

KEY FEATURES: Natural, high-protein snacks made only from natural chicken breast and turkey breast meat.

SALES TIP: A trendsetter in the single-ingredient treat market, these natural chews are raised, sourced and made in the USA.


Pork Meat Bites

Raised Right

KEY FEATURES: Single-ingredient pork liver treats, traceable to their sources and preservative-free. For transparency, the lab results are posted online for every batch.

SALES TIP: Check out the company’s Right Way Retail Alliance affiliate program to see how pet stores can benefit from online sales., (844) 777-3871


Continue Reading

Most Popular