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Cat Food

9 Organic Solutions for Cats

The benefits of going organic are many.




RECALLS HAVE LEFT some wary pet parents turning to all-organic diets. Others are looking to align their cats’ food with their personal values. Whatever the case, the benefits of going organic are many: from cleaner eating to quality ingredients. Whether your customers are looking for dry or wet food, or just a healthy meal booster, we’ve selected a few strong options. Group them together and include signage and labels to make it easy for customers to identify them as organic.

Dry cat food price key: $ Less than $2/pound | $$ $2-$3/pound | $$$ $3-$4 | $$$$ $4+/pound
Wet cat food price key: $
$ 5-15 cents/ounce | $$ 16-30 cents/ounce | $$$ 31-50 cents/ounce | $$$$ 51+ cents/ounce

Kinder Kibble

When it comes to the centerpiece of kitty’s meal, sustainably sourced proteins are front and center of these formulas. Think free-range poultry fed an organic, antibiotic-free diet, and wild-caught salmon. Add to that antioxidant-rich superfoods and your health-conscious and environment-minded customers will have food they’ll feel good about.

Very Berry for Cats
Smack Pet Food

KEY FEATURES: A dehydrated raw recipe that can be fed like kibble or with added water. Featuring USDA-certified organic chicken and wild salmon for protein, packed with antioxidant-rich organic cranberries, blueberries, strawberries, spinach, and herbs.

SALES TIP: This “lip-smacking good” food is handmade in small batches in Winnipeg, Canada. The next best thing to making it yourself!, (844) 737-6225



GATHER Free Acres

KEY FEATURES: Made with certified organic, sustainably raised, free-range chicken as the single source of poultry protein. Recipe also includes organic peas and flaxseed, blueberries and cranberries for extra nutrition.

SALES TIP: Even the packaging is sustainable, with a third of the bag coming from plant-based material., (866) 864-6112


Grizzly Super Foods
Grizzly Pet Products

KEY FEATURES: Wild Alaska salmon is first and main ingredient in this new formula with seven ingredients. Contains organic coconut meal and sprouted organic quinoa for fiber and additional nutrients. Well suited for diabetic and overweight felines.


SALES TIP: This high-protein, low-fat and low-carb formula can stand alone or be used as a food topper., (888) 323-5575


Positive Pâté

Nothing gets cats purring like a plate of pâté. The rise in people eating organic, humanely raised meat has helped the pet industry find new sources of human-grade protein as well as keeping prices affordable. Which is something to purr about! Help your customers share the love with organic options that can be part of a full line of foods or stand alone.

Castor & Pollux

KEY FEATURES: Made with 95 percent or more USDA-certified organic ingredients.


SALES TIP: Great opportunity to build a lifetime of brand loyalty. Start your customers on the kitten food, and then they can graduate to the full line of adult recipes, including seven new pates and new dry formulas., (800) 875-7518


Organic Braised Chicken Dinner

KEY FEATURES: Two flavors — Braised Chicken Dinner and Turkey and Butternut Squash — certified organic by USDA and Oregon Tilth.

SALES TIP: Your customers who have been faithful to this 85-year-old company will be celebrating. Newcomers will be impressed with these grain-free formulas served in BPA-free cans., (847) 537-0102


Organic Turkey & Liver
Tender & True

KEY FEATURES: Grain-free, GMO-free, made with organic, humanely raised antibiotic-free turkey source from U.S. farmers. Also comes in chicken and liver flavor and in dry formulas of both.

SALES TIP: This food packs a lot of perks into an affordable price point, proving organic doesn’t have to be expensive., (877) 616-4455


Top It Off

Sauces, broths and purées, oh my! Organic supplements can be used as a treat or to boost a meal, turning dry kibble even more palatable and giving an extra incentive to dig in, while maintaining healthy eating. These will also appeal to your budget-conscious customers, who want to give their pets the best but are wary of the higher costs of going all-in organic.

Raw Organic Grass-Fed Kefir
Open Farm

KEY FEATURES: Made from the same stuff as kefir for people — organic raw milk, turmeric, cinnamon and cultures — with the same benefits: Promotes healthy digestion through probiotics.

SALES TIP: A little bit goes a long way, with just 1 to 2 ounces a day needed per cat., (833) 399-3403


Organic Chicken Stock
Raw Paws Pet Food

KEY FEATURES: Human-grade stock made from USDA organic chicken, veggies and herbs. So good you’ll be tempted to add some to your food, too.

SALES TIP: Your customers will see this as a great way to give kibble a boost and add moisture and essential nutrients. Make sure they “stock up!”, (866) 368-3369


Pamperin’ Pumpkin Blend
Nummy Tum Tum

KEY FEATURES: Just three organic ingredients: Pureed pumpkin, apples and cranberries, for adding extra fiber, vitamin C and other minerals.

SALES TIP: The squeezable, resealable BPA-free pouch works well for a quick treat while traveling or on the go., (800) 644-7462




NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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