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9 Products to Turn Your Customers Into Underwater Artists

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Aquascapers are underwater artists, so it’s smart to consider design aesthetics when you’re stocking aquascaping supplies. Clear water is essential, backed by fertilizers that make the colors pop. Sculpting matters, too, so aquascapers can build interesting silhouettes that both attract the eye and keep water flow at its peak. 


Rocks & Substrates

Keep composition in mind as you select perches, nooks and shelves on which to build. Look for companies that use sustainable practices and rock that’s fully dried before it ships so it’s free of pests commonly found on naturally collected living rock. Stock layer building items with bio-filtering functions to keep water clear and healthy, and substrates that include natural and fertile elements like volcanic soil.

LifeRock Shapes
CaribSea

KEY FEATURES: A 20-pound selection of living, spored bacteria rock condenses cycling time and comes with a selection of arches, rings, tunnels.

SALES TIP: Nature lovers take note, this impact-free collection mirrors wild-collected live rock without ever seeing the ocean.

caribsea.com, (772) 461-1113

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$160


Tonga Branch
AquaMaxx

KEY FEATURES: One of the most desired types of rock in the reef aquarium hobby, the long branching shape of the Tonga rock creates unique and natural-looking aquascapes.

SALES TIP: Buy in bulk. This collection is sold in 25- and 50-pound boxes and has proven itself as a bestseller.

aquamaxxaquariums.com

$108


Scaper’s Soil
Dennerle

KEY FEATURES: Made of natural, raw materials, this nutrient-rich soil has a loose structure that helps plants root easily.

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SALES TIP: Tell the color story by laying down a deep, black base to contrast with intense, vivid plant colors.

dennerle.com/en

$39.99


Water Purifiers & Media

Water quality and clarity are essential for aquascapers who want to show off their designs. Bonus: When the water is clear, plants can absorb a larger amount of light. Look for sealed filtration pathways that ensure water is getting the full benefits of filtration, and activated carbon for ideal nutrient reduction and toxin removal. Most important, stock items without a harmful influence on the aquarium’s ecological environment.

BioMaster Series
OASE North America

KEY FEATURES: A premium, external filter for marine and freshwater builds, customizable with coarse, fine, ultra-fine and activated carbon filter foams.

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SALES TIP: This filter packs a punch, offering four-stage filtration in a compact design.

us.oase-livingwater.com, (866) 627-3435

$199


Tidal Power Filters
SeaChem

KEY FEATURES: High-quality, comprehensive filtration with a self-priming pump, adjustable flow and a self-cleaning impeller to decrease the risk of clogs.

SALES TIP: Good for beginners, this line is easy to use and adaptable, and backed up with a three-year extendable warranty.

seachem.com, (888) 732-0003

$60


Xport PO4 Cubes
Brightwell Aquatic

KEY FEATURES: Ultra-activated media focused on phosphate absorption with superior flow-through characteristics.

SALES TIP: Hard water made easy, these cubes are specially designed for aquariums with a pH of 7.5 or higher.

brightwellaquatics.com, (570) 486-4787

$44.95


Lights & Leds

Planted tanks need full-spectrum light to grow lush and lively. Most people’s eyes respond to wavelengths of 390 to 700 nanometers, so look for optimum light waves and LEDs that pull double duty by inhibiting green algae growth without generating toxic byproducts. Aquascapers like to change lights up throughout the day, so keep an eye out for programmable kits that can be customized through phone and computer apps.

Plant Spectrum 3.0 LED
Fluval

KEY FEATURES: Six unique band waves replicate natural light with cycle settings for sunrise, midday, sunset and night.

SALES TIP: Power up: High Luminous Efficiency LEDs put out major light and spectral quality without boosting the electric bill.

fluvalaquatics.com, (800) 353­3444

$139.99


TwinStar RGB Light
TwinStar

KEY FEATURES: This full spectrum light encompasses a wide color gamut to grow healthy plants with colors that pop.

SALES TIP: You’ll want customers seeing red with this lighting set, designed to highlight rouges, pinks and other elusive colors.

twinstariberica.com

$119.99


Prime Freshwater
Aqua Illumination

KEY FEATURES: Produces a limitless number of spectral combinations with a light spread suitable for the hungriest of livestock.

SALES TIP: Fresh water in a click — you can control these lights through a phone app or on a wi-fi-enabled Mac or PC.

aquaillumination.com, (515) 233-5105

$199


This article originally appeared in the July-August 2018 edition of PETS+.  

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PETS+ Live with Candace D'Agnolo

Learn More About America's Coolest Store Winner, Bar K

Catch the replay of this PETS+ Live! Lunch & Learn webinar hosted by Candace D’Agnolo of Pet Boss Nation. This episode featured Candace on location at Bar K in Kansas City, MO. Find out how owners Leib Dodell and David Hensley implemented their idea for a dog park/restaurant/bar that owners enjoy as much as their pets do — and learn why the business took top honors in the 2019 PETS+ America’s Coolest Stores contest.

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Just Released at SuperZoo: 13 of the Newest Pet Products

Holiday toys included!

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Full-Spectrum CBD

PRESIDIO NATURAL PET enters the CBD market with Blossom, a line of full-spectrum hemp oils. Crafted using proprietary strains of organic hemp grown, extracted, tested and bottled in Colorado, every part of the plant gets used to retain the beneficial cannabinoids and nutrients. Available in three sizes and three concentration levels.

blossompet.com

$14.99 to $199.99

‘Keto’ for Pets

GRANDMA LUCY’S introduces grain-free, high-protein “keto-like” Moxie, designed to promote overall pet health, including shinier coats, healthier skin, higher energy and reduced allergies. The freeze-dried food also will appeal to pet parents who appreciate the benefits of feeding raw but for various reasons do not want to feed fresh raw meat. Containing only non-GMO, human-grade ingredients, Moxie comes in beef and chicken for dogs, and turkey for cats.

grandmalucys.com

$13.49 (8-ounce), $39.99 (24-ounce)

Shake Those Tail Feathers

Dogs will love the squeaks, crunches and crinkles from P.L.A.Y.’s new Fetching Flock Plush Toy Collection. Percy the Peacock, Edgar the Eagle, Paula the Parrot, Flora the Flamingo and Tito the Toucan are available separately or as a set, and all feature ChewShield Technology, eco-friendly stuffing and AZO-free dyes. Also, the company donates 2 percent of purchase price to the International Fund for Animal Welfare.

petplay.com

$12.90-$14.90 for individual toys; $62.90 for set

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Treats with a Twist

From LOVING PETS comes Taste Buddies, a made-in-the-USA grain-free treat with a twist shape that helps clean teeth, remove tartar and massage gums. Available in Hamburgers + Fries (made with real beef), Mac + Cheese (real cheese), Peanut Butter + Jelly (real peanut butter and strawberries) and Bacon + Egg (real bacon and egg).

lovingpetsproducts.com

MSRP on request

Super Singles

ONE HEART PET PRODUCTS launches with one-ingredient dried treats for cats and for dogs. Happy Fish Bonito Flakes and Happy Fish Salmon Bites are rich in protein, omega 3 and taurine. Good Catch Dog Treats are thick-cut Mahi-Mahi jerky slices, rich in protein, omega 3 and selenium. Fish are sustainably caught off the shores of Japan and packaged in the U.S.

oneheartpet.com

$9.99-$12.99

Vegan, Cruelty-Free & Sustainable

What’s not to love about Soothing Dog Shampoo from CHARLIE & CO NATURALS? Not only does it contain sustainable ingredients such as organic oats extract, seaweed, coconut, and vitamins E and C, it is vegan, cruelty-free and comes in a bottle made from sugarcane, earning another sustainability point.

charlienaturals.com

$19.99

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Soothing Smells

The ikaria PetScent Aromatherapy Clip turns any dog collar into a source of aromatherapy. From BOSS PET PRODUCTS and PETEDGE, the clip is simple, natural and effective, and comes in two proprietary blends. Calming uses lavender, sweet marjoram and Roman chamomile to help anxious dogs. Rescue uses cypress, spikenard, neroli, ylang-ylang and lavender to soothe fearful dogs. The clip does not use artificial volatiles or related chemicals, and a slider controls the amount of scent released to only necessary amounts.

petedge.com

$17.99

Happy Holidays!

WEST PAW’s Holiday Collection features the best-selling Ruby Red Zogoflex toys, plus new plush toys and festive collars and leashes. Holiday Bear, Merry Bone, Ruff-n-Tuff Reindeer, Merry Grizzly and Merry Moose come in a variety of sizes and are stuffed with certified-safe recycled plastic fill. Collars and leashes come in small, medium and large, and in Trees, Red Check and Penguin prints.

westpaw.com

$6.95-$24.95

2019 Holiday Toy

FLUFF & TUFF announces its Annual Holiday Charity Toy: The Good Dog Bone. As in previous years, the company will donate 100 percent of its profits from the sale to help shelters and rescues throughout the U.S. buy dog food. That works out to 16 meals for every toy sold.

fluffandtuff.com

$16.95

Over the Top Seasoning

Pet parents of picky kitties will appreciate Sassy Cat Kibble Seasoning from HERBSMITH. The single-ingredient, freeze-dried raw toppers come in Wild-Caught Salmon and Wild-Caught Whitefish varieties, adding a boost of flavor and protein to meals. Developed by a holistic veterinarian and veterinary nutritionist, both are free of gluten, grain and additives, and can be served dry or wet.

wholesale.herbsmithinc.com

$5.99

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Spooky Play

Celebrate two holidays with COSMIC PET’s “The Nightmare Before Christmas” toy collection, based on Disney’s spooky animated film. Oogie Boogie Canvas suits strong chewers with its reinforced seams and squeaker. Jack Skellington Ball squeaks and bounces. And Zero Blankie Buddie has both a squeaker and crinkles for multi-sensory play.

cosmicpet.com

$9.99-$14.99

Automatic Mealtime

The TurtleMatic from ZOO MED allows for automatic feeding via programmable time and duration settings. It mounts anywhere in a tank and keeps food fresh, with the option to attach the Zoo Med Aquatic Turtle Pellet bottle.

zoomed.com

MSRP on request

For Eco-Friendly Cats

Gluten-free, grain-free and containing no preservatives or fillers, EVANGER’S Organics Beef Dinner for Cats also ranks as one of the most eco-conscious canned pet foods. It uses natural well water in production, saves more than 3,000 trees annually through packaging, labels are printed on post-consumer recycled paper, and most ingredients come from within 50 miles of the cannery, with the remaining from other U.S. suppliers.

evangersdogfood.com

$1.88

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5 Tools to Help You Do Business Better

Tools for your protection and your pets’ grooming.

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Lockdown

BEHRENS Locking Lid Cans do double duty in pet stores. Not only does the galvanized steel make for a rustic display container for larger treats and chews, but closing the can keeps out pests and store pets. Recyclable and made in the USA. Available in 4-, 6- and 10-gallon sizes, also with a 10-gallon embossed version that says “Feed and Seed.”

$13.99-$19.99

behrensmfg.com

Protect Those Fingers

Pet pros who administer topical meds will appreciate the SKIN SLIPPER. It fits over your pointer and middle fingers, keeping them clean and reducing waste — both of the med and of applicators. Made from silicone and reusable after washing with soap and water.

$9.99

skinslipper.com

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Nice Hat

This cap from METRO PAWS checks multiple boxes for animal lovers. It serves as comfy and sun-shielding headwear, and it features the adorable logo for and proceeds benefit Love and Licks, the company’s nonprofit foundation that provides food for shelter pets. Available in black and white in vegan leather.

$29.99

Happy Bathing!

Display the WARREN LONDON Gift Box in your grooming salon or section as a ready-made present for new pet parents. It contains the 2-in-1 Dog Shampoo & Conditioner, Hydrating Butter in Guava & Mango, Exfoliating Butter Wash in Pomegranate & Fig, Instant Ear Cleaner, Paw Defense Wax, Dog Cologne in Tuscan Citrus, Dog Nail Polish Pen in Pink and Nail File.

$49.99

warrenlondon.com

Two-In-One Tool

From LUMO comes the Ridgeback Grooming Tool, which eliminates the need to switch between de-tangling and de-shedding tools while working on a pet. Rounded and graduated comb tips de-tangle, while smaller and more closely aligned pins de-shed, neither of which will scratch or cut skin. Made from stainless steel.

$59

coastalpet.com

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8 Raw Foods, From Drinks to Entire Meals

This indie category is coming in forms from drinks to whole meals.

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FROZEN RAW FOOD REMAINS an excellent way for indies to compete against big-box and online stores, but the raw category itself has expanded to include dehydrated and freeze-dried offerings, plus specialty carnivore blends and supplements such as protein-packed drinks. We’ll discuss the entire range of products and how to sell them at the PETS+ Wellness Summit.

Dr. B’s Raw Pet Food for Cats

Longevity

KEY FEATURES: Classic proteins like duck, chicken and turkey, plus vital superfoods like green tripe and mushrooms.

SALES TIP: Sell it as a functional food: a diet designed by a holistic veterinarian to support a pet’s immune system.

drbslongevity.com, (973) 837-6606

$15.99 (24-ounce)

Raw Goat Milk

Primal Pet Foods

KEY FEATURES: A raw booster shot of vitamins, minerals, electrolytes, trace elements, enzymes, protein and fatty acids.

SALES TIP: The universal dairy: Goat’s milk is easily absorbed by a wide variety of animals.

primalpetfoods.com, (415) 642-7400

$6.99

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Straight Formula

Answers

KEY FEATURES: An all-organic, raw fermented pet food made from pasture-raised ingredients for dogs with sensitivities.

SALES TIP: Available in four proteins that can be rotated: chicken (at price shown here), beef, pork and turkey.

answerspetfood.com, (800) 431-8480

$4.75 (16-ounce)

Beef and Salmon Recipe

The Simple Food Project

KEY FEATURES: Fit for the carnivore, this blend of 16 raw, whole-food ingredients is high in protein and low in carbs. Available for dogs and cats.

SALES TIP: Sell it as a small-batch blend — each freeze-dried and dehydrated recipe is made in facilities owned and operated by the company.

simplefoodproject.com, (800) 451-5267

$84.99 (6-pound)

Tiki Cat Raw

Tiki Pets

KEY FEATURES: High-quality chicken, uncooked like prey, with ground bones and bone broth.

SALES TIP: More room for meat: This carnivorous blend leaves no space for fruit or vegetable fiber.

tikipets.com, (866) 821-8562

$5.99 (24-ounce)

Rawbble

Bixbi

KEY FEATURES: Whole food nutrition without over-processed meat meals. New kibble recipes include Landatarian for red meat eaters and Wingatarian for those who like to eat birds.

SALES TIP: Indy-exclusive and as close to raw as a kibble can get.

bixbipet.com, (303) 666-1070

$69.99 – $89.99 (4-pound)

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Vital Cat Frozen Cat Food

Vital Essentials

KEY FEATURES: Made with only chicken, duck, turkey or rabbit, plus organs and bone to satisfy cats’ carnivore cravings.

SALES TIP: Packable and stackable, these re-sealable containers are easy to display on freezer shelves.

veraw.com, (800) 743-0322

$8.29 (14-ounce)

Raw Frozen Cat Nibbles

Northwest Naturals

KEY FEATURES: A raw blend partially frozen at processing then individually quick frozen to keep the integrity of the mix of muscle and organ meats.

SALES TIP: Prime cuts: These diets are chopped — never ground.

nw-naturals.net, (866) 637-1872

$31.99 (11-ounce)

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