Animal Ads Episode 04 (Campaign and Promotions) from David Squires on Vimeo. Jim Ackerman Video: Use Promotions and Campaigns to Grow Your Pet Business They’re both important, but they’re not the same thing. More Videos MasterClass: Redefining Retail as Slow Retail Leadership, Empathy, and a Noble Cause Shop! Masterclass Webinar: Sustainability for Retail: How Retailers Create Social, Environmental and Cultural Innovations Human-Centric Design in a Digital World: Creating Unexpected Moments That Inspire, Educate, and Connect at Retail Share Tweet Published 4 years ago on July 19, 2020 By Jim Ackerman PROMOTIONS AND CAMPAIGNS can both play an important role in growing your pet business. But they aren’t the same thing. In today’s video, marketing expert Jim Ackerman explains the differences and how you might use each. Take a look: Advertisement Related Topics:educationFeaturedJim AckermanVideo click to Comment(Comment) Advertisement FEATURED VIDEO P.L.A.Y. Media Spotlight At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind. You may like Video: Don’t Be Afraid to Run Multiple Pet-Business Marketing Promotions at Once Video: How to Spend Your Pet-Business Advertising Budget the Right Way Video: Why You Should Spend More Time ‘On the Business’ Instead of ‘In the Business’ Promoted Headlines INTRODUCING NEW ZIWI PEAK® STEAM & DRIED FOOD FOR CATS & DOGS Ziwi HICC Pet®: Wellness and Grooming Products that are Handy for Humans, Perfect for Pets. HICC PET® PETS+ Presents: Best in Cat Products for 2024! Advertisement Latest Trending Videos Press Releases4 hours ago Pet Sitters International Highlights Safe Pet-sitting Practices During Pet Sitter Safety Month Press Releases5 hours ago Petco Love and Blue Buffalo Give $100K to Morris Animal Foundation Press Releases5 hours ago Stella & Chewy’s Announced Leadership Appointments Columns1 week ago Does Your Pet Business Have Too Many Employees? Ask PETS+1 week ago How Pet Indies Organize Their Free Kibble Sample Bags Products7 days ago Cats Benefit from a Variety of Treats — and So Do Sales at Your Pet Store Webinars3 months ago MasterClass: Redefining Retail as Slow Retail Webinars7 months ago Leadership, Empathy, and a Noble Cause Sponsored Webinars9 months ago Shop! Masterclass Webinar: Sustainability for Retail: How Retailers Create Social, Environmental and Cultural Innovations Advertisement SubscribeBULLETINS Get the most important newsand business ideas from PETS+. Advertisement Most Popular Columns1 week ago Does Your Pet Business Have Too Many Employees? Ask PETS+1 week ago How Pet Indies Organize Their Free Kibble Sample Bags Products7 days ago Cats Benefit from a Variety of Treats — and So Do Sales at Your Pet Store Real Deal1 week ago Do You Allow Retractable Leashes in Your Pet Store? Tip Sheet3 days ago Stop Looking for Weaknesses in Job Candidates Headlines7 days ago Nestlé Purina Plans $195M Expansion in Wisconsin Photo Gallery4 days ago Meet 28 of the Coolest Store Cats Press Releases1 week ago Northwest Naturals Achieves USDA Approval for ‘Human-Grade’ Labeling