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IF YOU WANT your ads to actually bring customers through your door, you need to make compelling offers.

A generic “come to our store” won’t do the job, says marketing expert Jim Ackerman.

Instead, you have to get specific.

In the video below, Ackerman explains how get it right.

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At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.

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