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How Secret Santa and Dr. Gary Richter Can Help You Boost Sales in July and August

We round up business-boosting programs and products for the summer months.

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Ho! Ho! Ho!

The Secret Santa Gift Exchange for Pets Kit from DOG & CAT CARDS helps you easily facilitate a fun holiday experience for your customers. The kit comes with a 2023 timeline and detailed instructions, plus all of the materials you’ll need, from window signage to entry cards for pets to Secret Santa sacks. Creator Leanne Southall shares math that proves the profitability: If 100 customers take part, spending $20 each on a gift, the program will bring in $2,000. Minus the cost of the kit, that’s a 94% profit margin!

$119

dogandcatcards.com, hello@dogandcatcards.com

Raw Bar Redefined

VITAL ESSENTIALS has redesigned its Raw Bar fixture to increase sales and boost efficiency. The stylish rack reflects the recent company rebrand and holds the new individually wrapped, labeled and UPC barcoded snacks. The fixture also displays a QR code for customers to scan and learn more, replacing paper pamphlets to refill. Existing customers: Contact your preferred distributor rep to order.

New customers: Contact sales@veraw.com to connect with a rep in your area. vitalessentialsraw.com

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Good Reads

Make LONGEVITY FOR DOGS and LONGEVITY FOR CATS top recommendations to customers alongside the healthy products and services you offer. Written by holistic veterinarian Dr. Gary Richter, the books will help pet parents make the best choices for their unique dog or cat using diagnostic tests, personalized diet and exercise plans, supplements, herbs, pharmaceuticals and high-tech regenerative medicine.

$17.99

wholesale pricing available. books.drgaryrichter.com, csorders@penguinrandomhouse.com, (800) 733-3000

Nice Smells

Looking for a laundry detergent you can use in your business and sell to customers? PetTergent by PET PARENTS uses enzymes and pet-safe surfactants to effectively clean laundry, lifting stains and removing pet odors, all without toxins, irritants or unsafe chemicals. Works for both high-efficient and standard washing machines, and proves safe for the environment. In Unscented and Calming scents that will not irritate or cause allergic reaction in pets.

$22.99

petparentsbrand.com, sales@petparentsbrand.com

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P.L.A.Y. Media Spotlight

At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.

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