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What Do Pac-Man, Neo from ‘Matrix’ and the Chevy Corvair Have in Common?

They all help Keith Henline of Asheville Pet Supply unwind after a long day at the store.

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Keith Henline
ASHEVILLE PET SUPPLY, ASHEVILLE, NC

As manager of Asheville Pet Supply, Keith Henline continues the mission of his in-laws, Mary and Bob Hourihan, who founded the store in 1991 to provide holistic pet supplies and advice to their community. When not at work or out enjoying cool pastimes — like cruising around in one of his seven Chevy Corvairs — Keith says, “I love being home with my wife, Louise, and our three cats: Jade, Toulouse and Leeloo.” Also part of the extended furry family, Axel, above, who found a home with the couple’s son, Donovan, after being discovered in a car’s engine bay as a kitten.

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At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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