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Coconut Husk, Peanut Butter and Chicken Feed: 7 New Releases with Unusual Ingredients

Don’t miss these cool new products.

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Ready for Takeoff

Hamsters, gerbils and mice will love climbing aboard the Lucky Flyer from WARE PET PRODUCTS, even though it doesn’t actually go anywhere. Instead, the hideaway proves the perfect place for nesting and napping, and its sun-dried grasses are safe to chew.

warepet.com

$7.99

Crazy for Coconuts

COCOCHEW has created a 100-percent natural, sustainable dog toy that doubles as a dental product. Made from fibrous coconut husk that scrubs teeth with every chew, the Classic and Junior resemble traditional rope toys, while the CocoBall in large and small prove perfect for fetch. And because the material resists salt and does not get soggy, pet parents will be sure to want it for trips to the beach.

cocochewllc.com

$10.99-$15.99

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Chicken Feed

For pet parents who have chickens, ZOO MED introduces the Chicken Banquet Mineral Block. Essential calcium mixes with dried mealworms, in-the-shell sunflower seeds, and organic grains and seed (corn, wheat and milo) to ensure strong eggshells. The block also engages chickens by allowing natural pecking behavior and providing enrichment.

zoomed.com

Price on request

Super Peanut Butter

Dogs love the taste and texture of peanut butter, making it the perfect delivery vehicle for health boosters. With that in mind, GREEN COAST PET created eLICKser. The line features four formulas: Hip/Joint & Inflammation Support, Full-Spectrum Hemp, Probiotics and Calming. Available in 16-ounce jars.

greencoastpet.com

$17.99

Toy That Feeds Orphans

From WO comes its latest toy, the WO Ball. This made-in-the-USA, BPA-free ball also works as a chew holder, floats for play near the water and fits into popular ball launchers. Best of all, WO stands for women and orphans, and for each toy sold, the company pays for two home-cooked meals though Widows & Orphans in Ethiopia.

supportwo.com

$11.99

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Hemp + Catnip

In Soft Chews for Cats, TREATIBLES starts with its proprietary organic full-spectrum hemp oil to promote relaxation, support the digestive tract, and enhance function of joint and connective tissue, just to name a few results. Then catnip gets added to keep kitties coming back for more.

treatibles.com

$32

Chewable Olive Oil

OliviPet DentaBars from WORLDWISE bring the health benefits of olive oil to dogs. Made with premium extra virgin olive oil and a proprietary seed blend — cold pressed for a maximum retention of vitamins and minerals — these chews contain a balanced combination of omega 3 and 6 oils for healthy digestive and immune systems. Available in small, medium and large.

worldwise.com

$8.99

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FEATURED VIDEO

NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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