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A Conference for Pet Sitters … and More Services for January




Learn, Explain Dog Nutrition

The Pet Food Institute has launched a series of interactive infographics showing the ways the key nutrients found in a complete and balanced dog food recipe help pets. The new web resource, “Nutrition from Nose to Tail,” provides facts about the nutrition that fuels dogs’ growth and supports their body systems, as well as non-essential nutrients that can also serve important functions. The site shows the ways that essential nutrients support pet health and also reviews other important non-essential but functional nutrients.

Online Courses Roll Out

American Pet Professionals recently announced online courses for the busy pet professional. Making every pet conference is not always an option for all pet professionals — the cost of traveling, attending, getting someone to cover their business can add up quickly. Courses offered will cover a variety subjects and be a solution for pet pros who want to learn from the comfort of their own home and who want to return to the course as needed. Many courses will be evergreen and will be updated with new content as needed. Courses will help pet professionals from all levels, whether they are just starting or a veteran pet pro. Courses consist of videos tutorials, downloadable content, e-books with some courses, checklists and more. The first course that rolled out and already has students in the program is Planning the Purrfect Pet Event — The Course! APP President and founder Nancy Hassel, who has hosted and co-hosted over 500 pet events in the last decade, teaches the course.

Speakers Sought for Conference

Women in the Pet Industry Network is seeking experts in the topics of business, marketing, strategy and communication for the sixth annual Women in the Pet Industry Conference and Awards Show to be held in Portland, OR, Aug. 20-22. There is a submission process to speak at the conference and the format is similar to TED Talks, with the experts presenting in 18-minute time slots.

Pet Sitters EXPO Scheduled

Pet Sitters International’s 2018 Pet Sitter World Educational Conference & Expo will be held Sept. 9-12 in Myrtle Beach, SC. The conference offers professional pet sitters an opportunity to network, learn, raise money for charity and meet vendors.

Rewards Program Nets Bone Bucks

Ello’s recent website re-launch includes Bone Bucks, a wholesale customer loyalty rewards program designed to simplify points accrual and usage toward online purchases. Customers earn 50 Bone Bucks for signing up and can earn 50 for a like on Facebook or a follow on Twitter. There are two tiers of membership in Bone Bucks, Blue and Gold. Both tiers earn one Bone Buck per dollar spent. Once a Blue member has surpassed 10,000 Bone Bucks, he or she achieves Gold status, which comes with a monthly box of product samples as well as invitations to sales events. Customers can receive $5, $10 and $25 coupons throughout the year.




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