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Real Deal

A Pup Tragically Escapes During a Self-Groom … Who’s to Blame and What Can Be Done?

A cockapoo slips out the door of a DIY dog bath and gets hit by a car. How does the owner handle the aftermath? 

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TERESA SMILED AT her customer, an older man with a Yorkshire terrier, and carefully wrapped up his porcelain dog bowl before placing it in a carrier bag.

“Is there anything else I can help you with today?” Teresa asked, and gave the small dog a cookie from the glass jar on the counter. The man shook his head in response and smiled back. Teresa glanced over at the dog baths and saw that the woman with the cream-colored cockapoo was getting ready to towel her dog off.

ABOUT REAL DEAL

Real Deal is a fictional scenario designed to read like real-life business events. The businesses and people mentioned in this story should not be confused with actual pet businesses and people.

ABOUT THE AUTHOR

LINDA LIEBRAND is a former marketing manager for a successful doggie spa and boutique who is now helping others promote their local pet businesses. She writes about pet biz marketing at mybrandbuddy.com and can be reached at linda@mybrandbuddy.com.

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The DIY dog baths her friend had suggested for her pet store a while back had turned into a real earner, and apart from the installation of the tubs and a laundry machine for the towels, they had required almost no extra work at all. She’d already had several dogs in for baths today, and some of their owners had stopped to buy toys and treats on their way out.

She watched the man and his Yorkie leave the store, when suddenly a cream-colored flash of fur shot past the counter and jumped over the surprised Yorkie in the doorway.

“Archie! Archie come back!” the cockapoo’s owner shouted as she ran after her dog, leash in hand and her voice shrill with panic.

Then, as if in slow motion, Teresa saw the dog leap off the sidewalk before the sound of shrieking tires and a loud thud told her that Archie had been hit by a car. She ran out and helped the woman get Archie away from the traffic. It was clear to see he was in bad shape, so they got him in the woman’s car, and she watched her rush him off to the vet. Teresa’s legs shook, and she decided to close her store early. Her hands were trembling as she fumbled with the keys; all she could think about was Archie’s limp body and bloody fur.

Later that night, Teresa poured herself a glass of wine and checked her cellphone.

“You have no new messages,” the voicemail voice said for the umpteenth time. It had been hours since the incident; surely the woman must know she was beside herself with worry?

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To pass the time, she brought up Facebook on her phone and her breath caught when she saw that Archie’s owner had tagged her store in a tribute to her dog. Archie had died before they’d even reached the vet, and as she read the final line the words blurred on her screen: “If only the dog wash had provided basic safety measures, our Archie would still have been alive today. Please share to warn your friends with dogs.” The post had been shared several times by many of her customers and, as if that wasn’t bad enough, the local paper and regional news had also been tagged.

As if on cue, her phone rang.

“Hi My name is Hayden, and I’m calling from the Herald. I’d like your comment on a story involving your store’s safety and a dog that died there today.”

Without saying a word, Teresa hung up the phone, and felt sick to her stomach. How had this become her fault?

The Big Questions
  • Was Teresa responsible for the dog’s accident and death?
  • What could Teresa have done to prevent this accident from happening?
  • How should Teresa deal with Archie’s owner on Facebook, and the local press?

 

Real Deal Responses

Deb L.
Dogs Bay Inc., Holland, MI

Teresa is responsible for anything that happens in her store. Is she to blame? In my opinion, no. I do not offer DIY dog baths, but I do have a safety policy that we strictly enforce and that is “Your dog must be on a leash and in your control at all times.” Dealing with the client and the press, that’s a tough one. I would just voice my deepest condolences for the owner that such an unfortunate accident occurred — compassionate, without admittance of any guilt or blame towards anyone.

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Carol B.
Fulton and Mount Carroll, IL

I don’t think Teresa is responsible. After all, it is a DIY bathhouse. But definitely a second gate or doorway should be used for safety. I’m sure Teresa couldn’t feel any worse if it were her own dog. I would probably pay my respects in person and let the owner know how sorry she is. I don’t think I would address Facebook or the news.


Stacy T.
Richfield, OH

Unfortunately, the owner is always responsible for what happens in his or her business. Teresa could have prevented this by having a double-door system to the outside as well as another set of gates on the inside, making it three open doors for an escape. You cannot rely on the general population to be attentive to these things — they are preoccupied with their own dogs and not necessarily looking around at others. I would make a brief and sincere apology for the episode and then make changes so that it could never happen again.


Denise R.
Three locations in New Jersey

Teresa did not provide security for such a predictable event. A tether should be attached in the tub and made mandatory for customers to use. Do not respond beyond examining the situation and looking for improvement.


K. C.
Delavan, WI

Social media can be a killer, so Teresa needs to get ahead of it and move on. I would reach out to my clients and not the local press. I would make sure any story they printed was accurate. Had this been a drop-off client, the damage would be worse since the owner isn’t typically there during the process. Pick-up and drop-off is typically when dogs get away from their owners.


Debbie
Toledo, OH

Teresa was not responsible in any way for the dog’s accident or death. Why would she be? The pet owner did not control their dog. Any pet owner would argue that they are responsible for how they raise it, how they train it, what they feed it, where they take it and anything else related to their dog. It’s sad that in this day and age, when something bad happens, all of a sudden it’s not their responsibility that they lost control of their dog and try to make it someone else’s responsibility.


Elvis J.
San Rafael, CA

It doesn’t matter whose fault it is. The customer will never see it any way except for the store’s fault. To avoid this situation: 1. Have the tubs so far back in the store that it would make it difficult for a dog to escape; 2. Have employees monitoring the tubs at all times to assist people who cannot control their dogs; 3. Have waivers available for problem customers to sign, absolving store from responsibility; 4. Have separate rooms with doors for tubs. 5. Put up huge signs saying “PLEASE ASK FOR HELP WHEN USING THE TUBS”; 6. Do not have tubs.


Suzanne A.
Tinton Falls, NJ

However unfortunate, I feel that the owner should have been able to maintain control the entire time. What if her dog bit another dog or person? They would still be responsible.


Ramie G.
Evanston, IL

This is very unfortunate and hopefully Teresa’s customer will recognize their own role in this, but Teresa should respond to the newspaper and on social media at some point. She did nothing wrong here. Most people would be upset because the dog was injured, but most rational people when presented with the facts would not blame her.


Alicia M.
Reno, NV

Yes, Teresa was responsible. She did not provide protection for possible escapes. Our policy is always two doors between the dog and an escape.

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Real Deal

When the Would-Be Manager Resigns and Later Reconsiders, What Should the Store Owners Do?

The case of the waffling quitter…

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JOE AND JESSIE WERE just about to open their third boutique pet store in a bucolic town in upstate New York. Opening day was planned for the busiest weekend of the year: Labor Day, which kicks off the area’s most active season.

ABOUT REAL DEAL

Real Deal is a fictional scenario designed to read like real-life business events. The businesses and people mentioned in this story should not be confused with actual pet businesses and people.

ABOUT THE AUTHOR

Nancy E. Hassel is founder and president of American Pet Professionals (APP), an award-winning networking and educational organization dedicated to helping pet entrepreneurs, businesses and animal rescues to grow, work together and unite the pet industry. Contact her at . nancy@americanpetprofessionals.com

The town becomes chock-full of tourists, there for the pumpkin-picking, vineyards and antiquing. Joe and Jessie’s store happened to be next-door to one of the hippest coffee shops in the pet-friendly town.

Jessie was walking through the store, doing some last-minute decorating, filling end caps with locally made dog treats while humming to herself. Smiling ear to ear, thinking out loud she said, “I can’t believe we did it!” And with that, her phone vibrated with a text. It was from Joe: “Hey, you are not going to believe what I am dealing with right now. Can you call me?”

Jessie immediately called, “Hey, everything OK? What’s going on?”

“So, you are not going to believe this,” Joe said. “Sandra just stopped in to gave me her notice — she is quitting!”

“What — what are you talking about?” Jesse asked, completely perplexed. “Are you sure you didn’t misunderstand?”

“Oh, I am sure, she told me she is taking a job at the market down the street!” Joe said.

“The market? You mean the grocery store? What? Why? We have done so much to accommodate her the last two years!” Jessie was stunned.

Joe and Jessie had invested a great deal of time and energy training Sandra, bringing her to pet industry conferences and trade shows, grooming her to work full-time in the new location. They always made sure that she could set her own hours to be able to take care of her husband while he was undergoing chemotherapy. Now that he was in remission, they were counting on Sandra to manage the new store.

“I am flabbergasted. We are opening in two days, and our Harvest Fest at the Saratoga store is happening in two weeks. She is supposed to work the booth there. What are we going to do?” Jessie said.

After a few days of scrambling to have their grand opening, set up interviews to fill Sandra’s position and also hire another part-timer at the new location. Jessie’s stress was through the roof, when this was supposed to be an exciting time with the new store opening. Sandra did give them four weeks’ notice, to fulfill her obligations. That helped, but still, Jessie and Joe were just so upset by putting so much time and energy into Sandra and always being there for her.

After two weeks, they found one part-timer and had interviews lined up for a full-time manager of the new location. And Jessie received a surprise text.

She immediately texted Joe: “Guess who got wind that we were filling her spot faster than she imagined? And you’re not going to believe this — she just texted me to tell me she thinks she made a mistake, and would we let her keep her job? Unreal! What do you think we should do?”

The Big Questions

  • How should Jessie respond to Sandra’s text?
  • What would be the best solution for Joe and Jessie in this situation?
  • What plans can be put into place when you are left short-staffed
Ramie G.
Evanston, IL

This has actually happened to us. On one hand, you want to keep a good staffer that you have spent time training and are invested in, and on the other, you can’t be sure that they won’t do it again. You need to talk to them to see why they left in the first place. Get to the root of the reason, and you will know if it’s something you can both try to resolve and you can keep a good working relationship, or if you need to leave things as they are. Then see why they want to come back and if it’s something you can accommodate. Being understaffed is hard on everyone, but bringing the wrong person back will make it worse and demoralize the remaining staff.

Amdrea D.
Brooklyn, NY

Depending on who they have found in place of this person, I would not let her come back. People have to suffer consequences for their actions. I guess some communication would have helped, but no matter how good you are to your employees, it’s never enough.

Marcia C.
Springfield, VA

Employers can’t expect staff to stay forever. Especially when the unemployment rate is below 4 percent! If Sandra was a good employee, I’d let her stay on and have her help train the new manager. Then keep her at the original store. It’s easier to keep a trained employee than it is to hire and train a new one. I wouldn’t shoot myself in the foot by letting her go.

Brett F.
Owego, NY

I’d say this: “I’m sorry, but as much as we love you and you have been a great asset to our team, we didn’t expect you to decide to quit and then change your mind. We have filled your old position. We spent a lot of time and money getting you trained and comfortable as a manager of our growing company and enabled you to make a flexible schedule to help your family. You thanked us by taking a position with a grocery store. As much as it pained us, we’ve moved on. If you had communicated with us anything that might have been a concern, we would have been happy to address it at the time. Unfortunately, you chose another path. Amidst having to plan and staff two other stores, a grand opening of our third and a booth at the fair, we were able to fill your spot. It was hectic and stressful, but we did it. Thanks for all your hard work. Good luck in your new endeavor.”

Wendy M.
Emerald Isle, NC

While it would be easy to hire Sandra back since she is familiar with the store operations, if there is a lack of trust, the benefit of rehiring her might be short-lived. Skills can easily be taught to someone who is eager and able to learn. But broken trust can be extremely difficult to reestablish.

Pattie B.
Charlottesville, VA

When an employee chooses to go, they go for a reason. Let them go. If they made a bad choice, maybe that’s a learning experience for both employer and employee.

Diana H.
Rochester, WA

I have experienced a similar situation. My best advice is to not invest all your eggs into one basket. I understand that our choices and finances dictate this; however, for me, it has been a significant financial and time loss. I have had to push back projects six months to a year. Finding qualified and dedicated employees is difficult and takes time. I would put together specific guidelines and requirements if I decided to hire the employee back. These should be in place for all employees.

Michelle P.
Bellevue, WI

I think a sit-down conversation should have happened immediately upon her giving notice to find out why she needed to quit. The fact that she wants to stay says there was a need not met that the grocery could meet — whether it was hours, pay, benefits or some personal reason. I wouldn’t make any decision until a conversation had happened. I certainly wouldn’t let my wounded ego get in the way of the potential to keep a well-trained employee.

Dawn T.
Vero Beach, FL

The best solution for Joe and Jessie in this situation is to sit and talk face-to-face with Sandra find out what really is going on and see if they all could come up with a plan in which they all would be satisfied with.

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. pet business serving the public, you’re invited to join the PETS+ Brain Squad. Take one five-minute quiz a month, and you’ll get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the pet industry. Sign up here.

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Real Deal

When a Video of a Day Care’s Staff Member Dragging a Dog Goes Viral, the Owners Are Left Wondering How to Regain Their Clients’ Trust

This is the case of the abusive employee.

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WHAT ARE WE GOING to do? This is a nightmare. How can we recover from this?” Tara said to her husband, Tony, with tears in her eyes. Together, they owned a new doggie day care, grooming and boarding facility. Hosting events, caring for pets in their community and growing their business in less than a year have been what Tara always dreamed of.

ABOUT REAL DEAL

Real Deal is a fictional scenario designed to read like real-life business events. The businesses and people mentioned in this story should not be confused with actual pet businesses and people.

ABOUT THE AUTHOR

Nancy E. Hassel is founder and president of American Pet Professionals (APP), an award-winning networking and educational organization dedicated to helping pet entrepreneurs, businesses and animal rescues to grow, work together and unite the pet industry. Contact her at . nancy@americanpetprofessionals.com

Filled with luxury pet products in the retail area, the best flooring for dogs to romp around on in the day care, Posh Paws even had temperature-controlled, filtered air in the boarding area, a security system and cameras their pet parent clients can access at any time to check in on their dogs. Tony wanted it to be the best in their area for anyone bringing their dogs for day care, boarding or grooming. It was an expensive endeavor, but worth it to him to cater and pamper the pets coming there.

In a popular pet parent group on social media in their area, a video surfaced from their own cameras of a newer employee violently grabbing a dog by the scruff of its neck, shoving it and dragging the dog out of the day care area.
Within minutes of the video posting, reactions of pet parents in the group ranged from calling for them to shut down, to violent actions against the employee, to notifying the media and saying they would never ever go to that business again.

Hundreds of comments and shares of the video made it go viral locally.

“I think we need to consult with our lawyers and a crisis management team,” Tony said. “We have taken necessary steps: firing Adam and responding on social media, being honest with the dog’s owners, providing veterinary care. … I don’t know what else we can do.”

“We can’t afford lawyers or a crisis management team,” Tara said. “I am beyond devastated. You know how hard I have worked toward this and how crushed I am that anyone we brought here and gave a job to would do anything like this. That dog didn’t deserve anything but love.”

Tony put his head down into his hands, sighed and said, “We have to be proactive. You know I am devastated too — I am heartbroken anyone in our facility that we trained and trusted would ever do this to any of our clients.They are like family to us, like our own dogs.”

The next day, Tara and Tony arrived to a dozen or so people outside of their building with signs and chanting loudly, “Animal abusers — shut them down, shut them down!”

As they walked inside Tara immediately burst into tears, then she ran into the bathroom.

Tony walked over to front desk, picked up the phone to call his business adviser. “Hi, yeah … no we are not OK. Did you see the — you can hear that? Protestors outside. I am not sure what to do. … OK, OK. Thank you.”

Knocking on the bathroom door, he said to Tara, “Ron is on his way over. We need him. I don’t care what the fee is. We can’t operate under these circumstances. We need help.”

Tara walked out and nodded to him, wiping tears away from her eyes and walked to the day care area to speak to a few of the employees who were already there.

Tony went over to the front desk and checked the voicemails. There were about 10 messages from boarding and grooming clients canceling. Checking their email and mobile app signup, another eight people canceled their appointments.

The Big Questions

  • What next steps should Tony and Tara take to try and recuperate from this?
  • How can bringing in a lawyer or crisis team help?
  • Besides firing the employee, what actions should be taken against their former employee?
Sarah E.
Lapeer, MI

What is most important is to be transparent with the current customers/public to show their sincerity, professionalism and that they have taken action. People can be understanding. So communicate that the employee’s action was done to protect other dogs — or that the employee violated standards of conduct and is no longer with the company, and immediate in-depth re-training will be conducted with the staff. Honesty and integrity are really the best course of action. This should be communicated via a letter on their website, social media and possibly an ad in the local paper. Also a personal phone call to the company’s current customers to prevent further business loss and to regain trust from those who canceled appointments.

Dawn T.
Windermere, Florida

Tony and Tara should contact the original dog’s owner, make sure that the dog is OK and they are OK. If not, provide assistance. Open up to the public about the incident after speaking with the dog’s owner(s). Let them know what actions, such as firing the employee, re-training of current employees and possibly another open house to re-introduce, show the dedication to the community and their pets. If not, then seek a crisis team and lawyer.

Kristina R.
Falls Church, VA

The power of social media is a wonderful yet deadly tool. Several years ago, I had a similar situation. I went LIVE and talked to social media. I told how we dealt with the employee and that he would never work in the pet industry again. We talked about how we vetted our staff and that some people can hide their true selves. We talked about transparency and coming in any time. We also talked about our reputation with each person who has used us and know who we are. They know our passion and dedication to the animals. I think it helped being up in front of the situation, answering questions and being honest.

Frank F.
Farmingdale, NJ

It is best that the message comes from the owners of the day care. The message should be simple: That this is not who we are and that we never have and never will tolerate that type of behavior. I would express that the employee involved has been terminated, and we are readdressing with our staff the protocols we expect to be followed in the handling of our clients’ family members. In lieu of a lawyer or a crisis team, I would instead opt to solicit the support of those customers still committed to our company’s mission and ask that they verbalize their support on various social media platforms. The idea is to put the incident behind you as soon as possible. I believe no other action should be taken against the employee other than immediate termination.

Paula G.
Muskego, WI

This will take a bit to recuperate from, but they can rebuild trust. One of the ways to rebuild the trust is to be open and honest. Explain that you fired the employee and are doing everything you can to make sure this former employee cannot do this again. If there are laws in the state against animal abuse, then I would charge him so he could never get a job in the pet industry again. Contact customers. Most will understand that this was an isolated case and that you have taken care of it. Most of the social media posts are probably not from customers. Remind customers that you want the best for their pets and that there are security cameras pet parent clients can access at any time to check in on their dogs.

Danny B.
Sarasota, FL

Do not hire your own employees unless they have a local track record of two years. Fire the idiot publicly.

Oshi S.
Conover, NC

I have worked with animals for over 20 years, and, truthfully, it takes a lot of patience. Not everyone is cut out to work with animals. That’s why it’s very important to screen your potential employees. I think it is important to be truthful with your clients about dog fights. It happens, and often it’s not easy to break it up. As for that employee, he should be reprimanded and questioned.

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. pet business serving the public, you’re invited to join the PETS+ Brain Squad. Take one five-minute quiz a month, and you’ll get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the pet industry. Sign up here.

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Real Deal

Word of a Massive Chain’s Intentions to Build Nearby Has the Local Pet Store Owners Worried

What should they do? Here are your thoughts.

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IN A SMALL BUT artsy rural community in Wisconsin, news of a big-box store potentially opening its doors in 2020, has been spreading like wildfire among local business owners. Currently, downtown has a Main Street dotted with retail stores, restaurants, a coffee shop, an art studio — and the only pet store and grooming location for many miles.

ABOUT REAL DEAL

Real Deal is a fictional scenario designed to read like real-life business events. The businesses and people mentioned in this story should not be confused with actual pet businesses and people.

ABOUT THE AUTHOR

Nancy E. Hassel is founder and president of American Pet Professionals (APP), an award-winning networking and educational organization dedicated to helping pet entrepreneurs, businesses and animal rescues to grow, work together and unite the pet industry. Contact her at . nancy@americanpetprofessionals.com

PawPaws has been in the town for about 15 years, and for the last four years Mike and Tom have owned the store. They were locals who moved out of town to pursue big-city careers, and after moving back home, they bought the store and the building. Now business-savvy pet parents, they knew they could make the local pet store even better. They kept the store aesthetic with the rural, artsy, small-town vibe while offering fantastic customer service.

“Tom, you know we have to fight this. I know our town is small, but this is going to kill our downtown, and we are going to lose customers,” Mike said, tossing aside a postcard announcing a Chamber of Commerce meeting to discuss the big-box store. “It’s bad enough that locals are shopping online — you know I see those delivery boxes.”

“OK, you know this topic is super important to me, but we have to concentrate on the Groomathon that is happening this weekend,” Tom said as he was unpacking grooming supplies. The Groomathon was an event they did every six months to wash, groom and nail-trim the local municipal animal shelter pets to help them get adopted.

“Yes, but while we are unloading we need to discuss this so we can get the Chamber of Commerce fully involved,” Mike said. “You know they are not up to speed on these things, sadly.”

“But isn’t it just a proposal within the town and not something that is set in stone?” Tom said. “I guess we will can really see if anyone else in the Chamber can get together with us to fight this.”

“Now that’s more like it!” Mike said excitedly. “They don’t carry all the same pet products or food we do, but it would be way too close for comfort after we have worked so hard the last few years here.”

The following week at their local Chamber meeting, Mike brought up the big-box store. “So who will help put together a petition to stop the mega-mart from landing in our backyard?”

A few grumbles and only a couple hands went up.

“Really, no one here is as worried about this as we are?” Mike said.

“It is going to add a lot of much-needed jobs in our county,” a tax preparation business owner chimed in. “So would it really be that bad?”

“What about our downtown? If that mega-mart comes in, a lot of people are just going to go there, and stop shopping at my boutique!” a gift shop owner said.

“I don’t know. It seems like it would add some convenience to our area, I don’t think it will affect our businesses in the way you both are worried about,” said a local bank owner, who was a big supporter of the project. “It will be about 10 minutes from the downtown.”

Mike sighed, looked at Tom, shaking his head, and said, “Clearly, we have a lot of work to do.”

The Big Questions

  • What should Mike and Tom do to show their other area business owners the potential negative impact the big-box store could have?
  • In addition to a petition, what other avenues should they look into to stop the box store from landing in their backyard?
  • How can they keep their business going strong if the big-box store gets approved?
Janet M
Rockledge, FL

We have big-box stores within a 5- to 7-mile radius. If Mike and Tom’s pet store offers high-end food, your customer will not be shopping for food there. You offer grooming services, which will help keep you going and have those customers coming back to you. Up your game and always be ahead of the curve. Offer items and services no box store can compare to. Customer service will be your best friend.

Nancy G.
Fredericksburg, VA

What other people are doing is none of your business. If you’re focusing on someone else’s business, your energy and time are taken away from your own. Focus on your business, and your business will thrive.

Frank F.
Farmingdale NJ

I believe that their time and efforts would be better spent on how to make their business stronger and more appealing to their existing customer base. I am also a firm believer in the free market for everyone. Both big-box and e-commerce should have the same rights as I do to compete. It is ultimately to the benefit of the consumer that these choices are available. Unfortunately, some retailers think that they are entitled to calling certain products, territories or demographics as “theirs,” and feel they are also entitled to make a certain margin on those variables. In actuality, the only entitlement that any of us should demand is the right to try and succeed. It is always to the detriment of the consumer if we ever take the position that we are entitled to succeed. As business owners, we inherently must be willing to assume that risk of uncertainty every day. If I can’t be relevant enough to the consumer, then my company doesn’t deserve to exist in the marketplace. For those reasons, for the last 32 years I have said to big boxes, “Welcome … let’s go to war!”

Wendy M.
Moore, OK

Do what sets you apart best! Give personal customer service. Not only in-store, but on your website, fun emails, interactive Facebook posts, encouraging participation. Have a great and varied selection of products that people want, and need — especially those disposable items that make them come back for more. Send your customers’ animals birthday cards to come in for a treat and discount. Do monthly or quarterly events … fun things that people can bring their pets to. All of the personal touches that you can provide will make a big difference in bringing your customers back.

Joyce M.
Faribault, MN

My store was the only full-line pet store until 10 years ago. [A major pet chain] decided to come on the recommendation of our Chamber of Commerce. According to a reliable source, they were told Faribault didn’t have a pet store. The local newspaper wrote an article stating there would now be a place in town to get all your pet supplies without a trip to the Twin Cities. I asked the Chamber — that I was a member of — to please write an article alluding to the fact that there would be two places to shop with even more variety. They said they would and then conveniently forgot. I don’t think PawPaws can stop them from coming, but I think they will be OK if they have a good, loyal customer base.

Rachel D.
Littleton, CO

If they are coming, you cannot stop it. So, plan ahead. Isn’t it great to know you have choices and lead time to prepare? Big-box stores have lots of turnover, so now is the time to build up the best staff you can have. Create learning opportunities for knowledgeable staff, better incentives, staff values and teamwork.What do they offer to potential clients? Fast in/out, I think. So, have a way to notice those clients who want to be fast about it versus chatting away. They’re there, you and your staff just need to pay attention. Finally, perception is reality. I don’t share this often, just now, in this awesome magazine. If you believe and act as though you have abundance in business, you will. Clean store, happy clients, friendly and knowledgeable staff and never downtime. Plan events during the known slow time, and you’ll never feel lacking. Never have the ‘lack of’ attitude, and you’ll always win! Good luck. You’ve got this!

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. pet business serving the public, you’re invited to join the PETS+ Brain Squad. Take one five-minute quiz a month, and you’ll get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the pet industry. Sign up here.

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