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Against the Grain “I’m Single” Campaign Helps Indie Pet Retailers Capitalize on Valentine’s Day

The pet food company’s campaign highlights the industry’s only one-ingredient food: Against the Grain’s Nothing Else.




(PRESS RELEASE) MARKHAM, IL – It is estimated that over 50% of pet parents will treat their pet to a Valentine’s Day gift in 2024, which continues to be a historical high. Against the Grain Pet Food, revolutionaries of the pet food industry plan to assist retailers in capitalizing on this rising interest by rolling out a new “I’m Single!” campaign from Against the Grain Pet Food and highlighting the industry’s ONLY one-ingredient food: Against the Grain’s Nothing Else.

Pet lovers are projected to spend an estimated $751.3 million on gifts for their cats and dogs on Valentine’s Day. Against The Grain’s tongue-in-cheek “I’m Single” campaign for their fan-favorite Nothing Else single-ingredient dog food makes it easy for retailers to add fun and more sales through a healthy food solution with great margins.


Whether married, single, or somewhere in-between, Nothing says “I LOVE YOU” like delicious foods you and your customers can feel great about. Against the Grain Nothing Else is the world’s ONLY single-ingredient dog food currently on the market. Nothing Else’s unique loaf-in-gravy texture is also grain-free, gluten-free, no added gums, no corn, wheat or soy, and 100% made in the USA, 100% Paleo, and has no added water. Available in 6 100% offerings:
Nothing Else Key Benefits:

  • Grain Free and Gluten Free
  • No Gums
  • No Corn, Wheat, or Soy
  • Made in the USA
  • 100% Paleo
  • No Added Water
  • Limited Ingredients
  • 100% Pork
  • 100% Turkey
  • 100% Chicken
  • 100% Beef
  • 100% Salmon
  • 100% Duck

For more information on Against the Grain and their focus on making naturally nutritious, protein-based, and minimally processed food to help optimize pet’s well-being, please visit or to stock up, please email or call (708) 893-0185.

About the Against The Grain

Against the Grain Pet Foods is undisputedly the highest quality product lines available, which no other company can compare. Taking a totally unique approach and unlike 95% of other brands, Against the Grain actively participates in the manufacturing process of its products. This gives us accessibility and the ability to create totally unique and innovative products. Our manufacturing plant adheres to the highest standards of preserving our natural resources. For example, natural light (skylights) dominates our plant, and our retail packaging has the maximum amount of recyclable materials. All packaging materials are recycled, resulting in our conscious efforts to be socially and economically responsible. For more about Against the Grain, visit And sniff us out on Facebook and Twitter



P.L.A.Y. Media Spotlight

At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.

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