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All-American Licensing Expands DOG for DOG’s Paw Print

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(PRESS RELEASE) CENTURY CITY, CA – Super-premium pet food and accessory company DOG for DOG, founded in 2010, is demonstrating a renewed commitment to the marketplace for its popular family of pet food and accessory brands. Headed into this year’s trade and licensing events in coming months, DOG for DOG has signed on two new licensees. The first is The G-Mason Group, whose other brands include AKC, Animal Planet and Nickelodeon, for a comprehensive line of pet products from crate mats and toys to training pads. The second is Tzumi Pets for a robust assortment of dog food and treats. The deals were brokered by DOG for DOG’s exclusive licensing agency, All American Licensing (https://aalmg.com/).

DOG for DOG’s corporate philosophy is “You Buy, We Donate, They Eat.” The company’s mission and ethos are: any time they sell one of their nutritious—or just plain fun—dog products, they donate a portion of that sale to help a dog in need. DOG for DOG’s donation program works with local shelters nationwide as well as national organizations like Best Friends Animal Society. Dog for Dog has been carried at 15,000 retail outlets nationwide, from PetSmart to Centinela Feed and Pet Supplies to Tractor Supply Co., with 2016 sales volume of almost $10 million—making it one of the fastest-growing pet food companies in the industry.

Passionate investors and supporters of DOG for DOG include Snoop Dogg, Chelsea Handler, Michael Bublé, George Lopez, and former New York Knicks’ Amar’e Stodemire, among others. DOG for DOG, its celebrity investors and athletes are working to create a new show to help rescue shelters across North America, similar to the show the CW aired for several seasons as an unscripted shelter makeover show, SOS (Save Our Shelter), which DOG for DOG supported.

Michael Gottsegen, co-founding partner at All American Licensing, commented, “DOG for DOG continues to be a family of products—and a movement—that people want to be involved with because they want to help dogs in need and they want their dogs to have the innovative and high-quality products DOG for DOG offers. We’re thrilled to assist DOG for DOG to make an even bigger and more positive impact on the industry.”

DOG for DOG principal John Flock adds, “We are excited to expand our working relationship with the All-American Licensing team, and we look forward to their partnership as we not only strive to bring an ever-wider range of quality pet products to the market, but also to expand our services to the shelter community and national rescue organizations. Our relationships with celebrities and athletes will help with brand awareness across social and traditional marketing channels, and further engage our customers in our products and our mission.”

The family of DOG for DOG licensees plans to launch their respective products by early summer 2018. The company is also in the process of filing for an Initial Public Offering.

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Natural Dog Chew Brand Nature Gnaws Coming to Costco

It will be sold at select 48 Costco stores.

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(PRESS RELEASE) Nature Gnaws, the Florida-based natural dog chew brand, announced that its line of bully sticks will be sold at select 48 Costco stores. With Costco being one of the largest, most trusted retailers in America, Nature Gnaws is in good hands with its bully sticks being sold alongside Costco’s incredible brands.

Expected on shelves by the beginning of September, Nature Gnaws’ most popular product, the 12-inch bully stick, will be available to Costco club members as a 12-count bag.

“To see our product on their shelves is a major milestone, and we are incredibly grateful to Costco for entrusting us with our brand,” says co-founder Steve Mamak.

In a span of a few years, Nature Gnaws has seen explosive growth and is a top seller at other retails including Amazon, Walmart.com and Chewy.com.

All Nature Gnaws products are made from single or limited ingredients, providing a natural alternative to rawhides. Their line of chews not only consist of bully sticks but jerky, porky, salmon, antlers as well as combo packs so dogs can try different types of chews.

naturegnaws.com

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Gold Paw Series Introduces Stretch Fleece Onesie

It’s a baseball-tee-inspired onesie that is made to fit like a dream.

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(PRESS RELEASE) Gold Paw Series has announced it has designed itsStretch Fleece in a full-body style, thanks to popular demand. The Stretch Fleece Onesie is a baseball-tee-inspired onesie that is made to fit like a dream.

Gold Paw Series believes no garment can exceed its material. That’s why the Onesie is made from the company’s signature buttery-soft fleece using recycled content fabrics by bluedesign certified mills. “We work with top-notch high-tech mills to develop gorgeous, functional fabrics that maximize performance and minimize fuss,” comments Rebecca Gadd, CEO of Gold Paw Series. “Our Stretch Fleece Onesie features 7 percent spandex for a 4-way stretch. It’s so comfy that your pup will never want to take it off!”

The new Onesie is lightweight, which makes a single layer of it just right for a cool walk or perfect for winter pajamas. It even has a turtleneck for added warmth. Being suitable for indoor and outdoor wear, the Onesie also works great as a liner under heavy coats, protects skin conditions or wounds, eases mild anxiety and calms puppies, and helps to keep weight on senior dogs.

Available in four two-way color options, including navy and winter mod, hunter and avocado, eggplant and summer mod, and red tartan and black, plus a full leopard option, it’s designed to fit canines of all breeds and sizes. Gold Paw Series even offers customization to the garment — sleeves can be shortened to fit smaller pups or those with shorter legs.

The Stretch Fleece Onesie is available for suggested retail prices ranging from $55-$65.

goldpawseries.com

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Evercare Relaunches Pet and Home Collection of Lint Rollers

The packaging is revamped with a cleaner and more aesthetically attractive look.

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(PRESS RELEASE) Evercare recently relaunched its Extra Sticky Lint Roller — Pet Collection and Extreme Stick Lint Roller – Home Collection with all new branding, product design and packaging. Still offering the same great performance, the Evercare collection, now boasts a “comfort grip” handle and thumb indent. The packaging is revamped with a cleaner and more aesthetically attractive look, flaunting a brighter color palette, while the branding is more cohesive and consistent for the consumer.

In blind in-home use test (IHUT), 100 people were asked to compare Evercare and the leading brand on the market. Evercare outperformed on all metrics analyzed, including performance, durability, and comfort.

Evercare’s extreme stick adhesive, coupled with the razor-cut, easy-tear sheets, make Evercare second to none when it comes to easily and efficiently picking up even the most stubborn pet hair, lint, dust and debris.

“Several tests have already proved Evercare to be the stickiest lint rollers on the market, compared to other leading brands. Now, the look and feel of the products match the performance!” Steven Golub, senior director of marketing, boasted.

Both collections are comprised of several sizes and shapes including 100-Layer Standard Rollers, 70-Layer Giant, Mega (10-inch wide), 30-Layer Travel Size, and various refill options. The Pet Collection has already begin rolling out to retailers including Target and Amazon. In the coming months, the redesigned Home Collection will also be available.

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