Press Releases All-American Licensing Expands DOG for DOG’s Paw Print Published 3 years ago on March 21, 2018 By PETS+ Staff Share Tweet (PRESS RELEASE) CENTURY CITY, CA – Super-premium pet food and accessory company DOG for DOG, founded in 2010, is demonstrating a renewed commitment to the marketplace for its popular family of pet food and accessory brands. Headed into this year’s trade and licensing events in coming months, DOG for DOG has signed on two new licensees. The first is The G-Mason Group, whose other brands include AKC, Animal Planet and Nickelodeon, for a comprehensive line of pet products from crate mats and toys to training pads. The second is Tzumi Pets for a robust assortment of dog food and treats. The deals were brokered by DOG for DOG’s exclusive licensing agency, All American Licensing (https://aalmg.com/). DOG for DOG’s corporate philosophy is “You Buy, We Donate, They Eat.” The company’s mission and ethos are: any time they sell one of their nutritious—or just plain fun—dog products, they donate a portion of that sale to help a dog in need. DOG for DOG’s donation program works with local shelters nationwide as well as national organizations like Best Friends Animal Society. Dog for Dog has been carried at 15,000 retail outlets nationwide, from PetSmart to Centinela Feed and Pet Supplies to Tractor Supply Co., with 2016 sales volume of almost $10 million—making it one of the fastest-growing pet food companies in the industry. Passionate investors and supporters of DOG for DOG include Snoop Dogg, Chelsea Handler, Michael Bublé, George Lopez, and former New York Knicks’ Amar’e Stodemire, among others. DOG for DOG, its celebrity investors and athletes are working to create a new show to help rescue shelters across North America, similar to the show the CW aired for several seasons as an unscripted shelter makeover show, SOS (Save Our Shelter), which DOG for DOG supported. Michael Gottsegen, co-founding partner at All American Licensing, commented, “DOG for DOG continues to be a family of products—and a movement—that people want to be involved with because they want to help dogs in need and they want their dogs to have the innovative and high-quality products DOG for DOG offers. We’re thrilled to assist DOG for DOG to make an even bigger and more positive impact on the industry.” DOG for DOG principal John Flock adds, “We are excited to expand our working relationship with the All-American Licensing team, and we look forward to their partnership as we not only strive to bring an ever-wider range of quality pet products to the market, but also to expand our services to the shelter community and national rescue organizations. Our relationships with celebrities and athletes will help with brand awareness across social and traditional marketing channels, and further engage our customers in our products and our mission.” The family of DOG for DOG licensees plans to launch their respective products by early summer 2018. The company is also in the process of filing for an Initial Public Offering. Advertisement Related Topics:DOG for DOG click to Comment(Comment) Advertisement You may like Roman Dog Launches Leashes and Collar line, Partners with DOG for DOG DOG for DOG Re-Launches at Super Zoo 2018 Promoted Headlines Category Spotlight: Terry Naturally Animal Health Category Spotlight: eTailPet Are You Ready For Adventures Beyond The Backyard? Tall Tails Advertisement Latest Trending Videos Press Releases3 mins ago Prairie Dog Pet Products Appoints New CEO Press Releases7 mins ago Veramaris Pets Expands Market Potential with FDA’s GRAS Approval Columns9 hours ago 5 Ways to Prepare Your Salon for the Holidays True Tales3 days ago Employees: Leave Your Pot at Home to Keep Your Job Columns1 week ago How Beer Helped Me Promote My Pet Business Columns7 days ago 3 Things Customers Want and Need from Pet Businesses Trace's Store School11 hours ago Video: Trace’s Store School Covers Lessons Learned from COVID-19 America's Coolest2 weeks ago Video: Take a Tour of Bark Life in Seminole, FL Trace's Store School2 weeks ago Video: Learn How to Do Holiday on a Budget at Trace’s Store School Advertisement SubscribeBULLETINS Get the most important newsand business ideas from PETS+. Advertisement Most Popular True Tales3 days ago Employees: Leave Your Pot at Home to Keep Your Job Columns1 week ago How Beer Helped Me Promote My Pet Business Columns7 days ago 3 Things Customers Want and Need from Pet Businesses Columns1 week ago 5 Consumer Behavior Trends Reshaping Holiday Shopping Candace D'Agnolo1 week ago Complete These 7 Important Tasks at Your Pet Business Before the End of 2020 Headlines7 days ago Yelp to Flag Businesses Accused of Racism With ‘Consumer Alerts’ Photo Gallery3 days ago 19 Photos That Show Why Dexter’s Deli Is One of America’s Coolest Pet Stores Behind the Pages1 week ago Podcast: Should You Carry Poop Bags Featuring the Faces of Donald Trump and Joe Biden?