Connect with us

Sanity Files

Allen and Jennifer Larsen Find Balance by Combining Business With Pleasure

The owners of Firehouse Pet Shop in Wenatchee, WA, love to turn industry trips into family vacations.




Allen & Jennifer Larsen
Firehouse Pet Shop, Wenatchee, WA

Allen and Jennifer Larsen love to combine business with pleasure. When they attend industry trade shows, the couple enjoys socializing with fellow indies and other pet pros. They also always add a vacation at the end to take full advantage of the time away from their store. And when son Aidan, a supervisor at Firehouse Pet Shop, can come along, even better! Once back home, Allen and Jennifer love sharing all of the new products they found with their team and reuniting with their rescue pup Penny, rescue kitties Deja and Vu, and shop cat Carlos (pictured here).



NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

Promoted Headlines

Most Popular