Headlines Amazon Now Has Its Own Pet Product Brand Published 2 years ago on May 3, 2018 By PETS+ Staff Share Tweet It’s called Wag. Amazon has launched its own pet product brand, and it’s only for Prime subscribers, Bloomberg reports. The brand is called Wag, and for now the only product available is dry dog food. It’s expected that other products will eventually be sold under the label, Bloomberg reports. The new private-label is seen as a way for Amazon to challenge companies such as PetSmart and Petco in the pet product market, according to the news outlet. It’s no small market. U.S. consumers spent $69.51 billion on their pets in 2017, according to the American Pet Products Association. That represented 4 percent growth compared with $66.75 billion spent in 2016. Advertisement Amazon sells in-house brands in a variety of other product categories, as well. They include clothes, baby products and batteries, Bloomberg notes. Read more at Bloomberg Related Topics:pet food click to Comment(Comment) Advertisement You may like Fromm Gold Recipes for Cats Receives Packaging and Recipe Refresh ‘Clean-Meat’ Pet Food Company Raises $1.2M Pet Food Company to Launch with $5.6M in Funding Promoted Headlines Category Spotlight: Terry Naturally® Animal Health Category Spotlight: eTailPet Are You Ready For Adventures Beyond The Backyard? Tall Tails Advertisement Latest Trending Videos Photo Gallery2 days ago Get Inspired by These Chew Displays at Indie Pet Stores Hot Sellers2 days ago Dogs Go Crazy for Polkadog Bakery’s Atlantic Silverside, Plus More Hot Sellers Press Releases2 days ago Zesty Paws Names CFO True Tales6 days ago Employees: Leave Your Pot at Home to Keep Your Job Columns1 week ago 3 Things Customers Want and Need from Pet Businesses Photo Gallery2 days ago Get Inspired by These Chew Displays at Indie Pet Stores Trace's Store School3 days ago Video: Trace’s Store School Covers Lessons Learned from COVID-19 America's Coolest3 weeks ago Video: Take a Tour of Bark Life in Seminole, FL Trace's Store School3 weeks ago Video: Learn How to Do Holiday on a Budget at Trace’s Store School Advertisement SubscribeBULLETINS Get the most important newsand business ideas from PETS+. Advertisement Most Popular True Tales6 days ago Employees: Leave Your Pot at Home to Keep Your Job Columns1 week ago 3 Things Customers Want and Need from Pet Businesses Photo Gallery2 days ago Get Inspired by These Chew Displays at Indie Pet Stores Photo Gallery6 days ago 19 Photos That Show Why Dexter’s Deli Is One of America’s Coolest Pet Stores Headlines1 week ago Yelp to Flag Businesses Accused of Racism With ‘Consumer Alerts’ Photo Gallery5 days ago New Edibles for Cats, Vegan Bars for Dogs and Toys for the Holidays [GALLERY] Columns5 days ago 4 Tips for Negotiating the Best Lease for Your Pet Business Real Deal1 week ago How Do You Handle Know-It-All Customers in Your Store?