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American Pet Professionals Announces Online Courses




The first one is ‘Planning the Purrfect Pet Event.’

(Press Release) BABYLON, NY – American Pet Professionals announced the launch of online courses for the busy pet professional. Making every pet conference is not always an option for all pet professionals – the costs of traveling, attending and getting someone to cover their business can add up quickly.

“While we are big proponents of attending conferences, networking events and seminars – it’s what APP was founded on – we also have listened to our members and friends of APP who have been requesting more and more online courses for education in the pet industry,” said Nancy Hassel, founder and president of American Pet Professionals. “APP started in 2009 with the mindset of getting all pet professionals together, unite as a community, provide information to pet pros to learn about and apply newly learned knowledge and tactics to their businesses or animal rescues. With over 100 in-person seminars and networking events hosted throughout the country, and many webinars, under our belts, we really wanted to be able to offer pet professionals another way to learn. Oh, and don’t worry, our in-person events are still happening, and often, our next one is Oct. 30!”

Courses offered by APP will cover many different subjects and be a perfect solution for pet pros who want to learn from the comfort of their own home and be able to go to back to the course as needed. Many courses will be evergreen and will be updated with new content as needed. Courses will help pet professionals from all levels, whether they are just starting or a veteran pet pro. Courses consist of videos tutorials, downloadable content, free eBooks with some courses, checklists and much more.

“I am very excited to be able to offer this additional educational opportunity for pet professionals to help them and their businesses,” Hassel added.


The first course that rolled out and already has students in the program is Planning the Purrfect Pet Event – The Course! Hassel, who has hosted and co-hosted over 500 pet events over the past decade, teaches this course.

Hosting a successful pet event can be daunting for anyone who is running a busy pet business or animal rescue. Planning the Purrfect Pet Event – The Course is an in-depth four-part course that will give students step-by-step instructions and guidance to create, plan, promote and host their events.

Students will get many bonuses such as a checklist to guide students throughout the course, a swipe file of an effective press release that students can use to reach the media, a 50+ Pet Event Ideas eBook and all the important links discussed in the class.

And as a bonus, students get access to a private Facebook group page: Purrfect Pet Events!

The course is broken into four sections to make it simple for students to go through and apply each step for their specific event.

Planning the Purrfect Pet Event students will get:

  • Event ideas that will make your pet business or rescue stand out!
  • How to plan and think of every last detail for your event
  • Hosting in your location or finding a location to host a pet event
  • How to get Media Buzz about your event
  • How to reach the media and get press coverage
  • How to get more attendees at your event
  • New customers/adopters through your doors
  • How to get free pet products donated for your event
  • Help you build a dedicated community around your pet business or animal rescue

To learn more go to Find out more below, and a discount code for the course if available by clicking here (coupon expires 10/21/17). 

And of course current members of American Pet Professionals get access to the courses at a deep discounted rate, one of the many perks of membership.

For more information about American Pet Professionals and the new courses, or to become a member, go to To contact Hassel, call (631) 446-1105 or email at

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