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American Pet Professionals to Host Class on Starting Your Own Pet Business




(PRESS RELEASE) Melville, NY — American Pet Professionals will be holding the next event in its brand new series, Pet Industry 101  – How to Start a Pet Business — on Wednesday, May 24, 2017 at the Marriott Melville from 6:30pm – 9pm.

In this class, The guest speaker for the class will be well-known industry consultant and APP member Linda Williams, the principal and lead marketing counselor at The Brand Counselors.

Linda has helped a start-up pet retail business go from nearly closing their doors to being a successful retailer. How? Linda helped by creating a business strategy, marketing plan and teaching about profitability and how to grow and stay successful. This small pet business was then featured in a cover story of the business section of major New York newspaper in 2015 and was featured in a lead article in a pet trade magazine in 2017. Linda is also pet parent to three dogs.

This is a must event for anyone ready to take the leap into the industry with his or her own pet business. From the basics of how to start your pet business, to following topics will be covered in this class:

Market opportunity in the pet industry

  • Research (market and trend data, best practice examples, ) how to search, where to search, what to search
  • Key business drivers /metrics
  • Costs for start up where to start

Your goals in starting your pet business:

  • How much do you need to earn from the business
  • How to build your pet business plan
  • Focus on marketing, promotions and public relations, with questions and answers throughout the event.

American Pet Professionals founder and president, Nancy Hassel, will also be speaking and helping guide aspiring pet professionals throughout the event.

New and aspiring pet professionals are welcome to register to attend.

This event is limited to 25 pet pros. Be sure to bring business cards, brochures about your business or rescue, a notebook and pen! RSVP today to get your spot/


The cost for NON-Members is $34.95 per person, and non-members can RSVP by going to

For more information on this event contact Nancy Hassel at (631) 446-1105 or by email at




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