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Fine-Tune Your Online Presence

We're looking for great things in the “Online Presence” section of your contest entry.




TECHNOLOGY MOVES FAST, so now’s a good time to make sure your online presence is up to speed.

Here at PETS+, we pride ourselves on being up on technology, and we try to devote a portion of every issue to showing pet pros how to use new media to their best advantage.

So it should come as no surprise that we look for great things in the “Online Presence” section of your America’s Coolest contest entry.

The section itself is pretty self-explanatory, so here are a few tips that may help as you fill it out:

  • Make sure you tell us specifically what’s cool. While our judges take a careful look at entrants’ websites and apps, you’ll improve your chances of winning if you explicitly mention any awesome digital features. (Do you offer online ordering? Easy-to-use client registration? Text alerts? Post testimonial videos from satisfied clients? Or maybe you’ve just received great comments about how useful your site is.)
  • The internet moves fast, so there’s still time to improve things. It’s a plus when we see a business has a strong Facebook, TikTok or Instagram presence, too, but save that bragging for the marketing question. If you need to do some work in any of these areas, the good news is that it’s not too late. Have someone who doesn’t normally use your site click through and find any broken pages or outdated information. And there’s nothing wrong with asking a few reliable customers to leave you nice Google reviews, and if you do that now, they’ll be posted before the judging begins. Same goes for asking for Facebook likes.

Next up: “Photos Really Are Worth at Least a Thousand Words”



P.L.A.Y. Media Spotlight

At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.

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