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APEX Now Offers Pet Food Products

It’s now the official distributors for NOBL Pet Food & Scrumptious From Scratch Gourmet Cat Food.




Who is NOBL?

Just a couple of former “big pet food” execs who saw a chance to put Pets Before Profits and create the most nutritious food. Meet Jim Galovski & Ryan Yamka, the two brains behind this incredible freeze dried food that is convenient to feed and easy to follow.

Having worked for Blue Buffalo and Hills Nutrition, they saw the need to create a better food that is natural and doesn’t need added vitamins and a variety of ingredients for dogs to benefit and receive the right nutrition.

Enter the NOBL Food Bars – they are nutrient dense, meat first and no ingredients that you’ve never heard of and need to google. Also, our pets LOVE the taste.

NOBL offers retailers a 36-40% margin on food, the BEST consumer cost over all other raw and freeze dried diets out there without sacrificing quality, and a company that will absolutely NEVER go Chewy or Big Box.

Click Here to Compare Pricing with Other Freeze-dried/Raw Diets

What about Scrumptious from Scratch?

We wanted to offer an equally amazing cat food, therefore we chose to partner with Scrumptious. Scrumptious is owned by Steve Luhrs who first started Bionic Pet Product Toys, and after a few years away from the industry he decided to come back in a big way.


Scrumptious Food is manufactured in Thailand, same as Weruva and Tiki, which are the top cat canned products at most retailers. They do things a little different and it shows as soon as you open the can to compare. They use Red Meat Tuna, shredded and flaked pieces of meat versus Mechanically Deboned Machine process that usually gets all the muscles, tendons, gills, eyes all ground together in a mixture.

Red Meat Tuna is a preferred taste by cats over light meat tuna, chicken and beef. It is rich in high quality protein to help support muscle growth and is highly digestible for a healthy digestive tract.

Scrumptious offers retailers 40% margins. Also, their variety packs are an easy sell and keep shelf space organized. Can prices range from $0.99-$1.49 and again another brand that is completely dedicated to NOT going big box, or Amazon.

Click to Compare Chicken Guaranteed Analysis to Other Cat Canned Diets

Click to Compare Tuna Guaranteed Analysis to Other Cat Canned Diets

For inquiry email




P.L.A.Y. Media Spotlight

At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.

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