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APP Expands Membership

From veterans in the industry to new pet professionals, here is the list.




(PRESS RELEASE) BABYLON, NY — American Pet Professionals, LLC, (APP), announces a record number of new members from all areas of the pet industry that have recently joined the award-winning organization. From veterans in the industry to brand new pet professionals, APP is honored to have the following new members:

  • Animal Communication:
    Liz Murdoch the founder of With the Dogs! Liz is an Animal Communicator/Intuitive Empath who helps pet parents find out what their pets need them to know and solve concerns: behavior to end of life. Liz also host’s a podcast called Talking with the Dogs.
  • Animal Rescue:
    Kathleen Howard of Canine Adoption and Rescue League – CARL is a 501 (c) (3) non-profit dog rescue and NO KILL since 1996. Placing thousands of unwanted, sick, abandoned, and homeless dogs. C.A.R.L. Dogs is based in Santa Paula, CA.
  • Mary Ann Bopp, Director of Pets Alive, a no-kill animal rescue located in Middletown, NY. Their mission is to improve the lives of companion animals everywhere by any means possible, including rescue, adoption, advocacy, collaboration, intervention and education.
  • B2B Service Providers:
    Catherine Lee of Real Connections Media, an Instagram marketing, strategy, and management company for pet businesses, equine businesses, and veterinarians who want to get the most out of Instagram.
  • Lisa Perk of Copywriting by Lisa, provides copywriting services to pet business owners and passionate about dog training as well. I know we can all use a bit of copywriting for our pet business.
  • Robin Bennett, the co-founder of The Dog Gurus an organization that is #1 in staff training and business consulting services for the pet industry.
  • Dan Reinhold of Copy for Cats. Dan is a cat dad copywriter who provides copywriting services, specifically for cat businesses, he’s the cat’s meow.
  • Nancy Ryan of Pawsible Virtual Solutions a company that offers pet professionals to help them with many aspects of running their businesses like helping with managing clients, automating your business, email management and so much more.
  • Claudia Cesarotti of Your Copywriting Solution, a copywriter for pet businesses, who is also a dog grooming boutique owner for 30 years. Claudia has a lot of experience in the industry and can help you with your copywriting needs.
  • Anna Banks is a bookkeeper and owner of Au Bookkeeping, a bookkeeping service that helps pet business owners take control of their finances and reduce stress.
  • Jolanta Smulski of JS Virtual Solutions. Jolanta is a dog mom turned, dog walker, virtual dog party host, now Virtual Marketing Strategist for petpreneurs.
  • Noreen Quadir of NQ Creative offers copywriting, video editing, social media and marketing services to pet industry clients.
  • John Cullen of Bulldog Marketing & Sales, Inc., who helps start-ups, entrepreneurs, and smaller organizations access to top-level pet marketing talent. John has been helping pet businesses since 2009.
  • Doggie Day Care/Dog Training:
    Deborah Whitney of Working Paws Training is a dog trainer and behavioral consultant with over 15 years experience. They provide training for dogs of all breeds starting as young as 8 weeks old. Located in Lindenhurst, NY.
  • Mary Kenkel of Whole Dogz offering a dog spa, daycare and dog boarding. An organic and holistic doggie retreat including daycare, grooming, all-suite boarding, and a retail store with plenty of healthy food and supplements. Located in Alexandria, VA.
  • Vanessa Davis, CEOZoomy Dogs is a holistic health and wellness community center for dogs and their people, offering training, doggy day camp, pool time and pet parent education. Located in Wake Forest, NC.
  • Heather Smith of Pet Lover’s Passion, offers dog training, cat training, coaching, pet nutrition and more. Located in Center County, PA.
  • Dog Grooming:
    Vanessa Davis, CEO also of Dirty Dog Spa a uniquely designed spa especially for dogs that offers a full line of products, self service grooming and full service grooming for the pooch who desires a bit more pampering. Located in Wake Forest, NC.
  • Mindy Gottesman of Glamour Paws on the Go! Mindy is a groomer with 45 years experience who also has a mobile grooming bus, and a new membership for pet parents to learn how to care and groom their pets at home in-between grooming appointments. Located in Port St. Lucie, FL.
  • Ecommerce Retail:
    Sherry Cassin of Meow Mini Mart an online shop dedicated to cat lovers, and cat products, specializing in all things CAT – organic catnip and treats, handcrafted toys, grooming and wellness products. Featuring an exclusive in-house collection of hand-crocheted fashion collars and accessories in fabulous colors for all those Paw-ties and Instagram photo-ops.
  • Gail Michel of The Classic Pooch, which is an online destination for everything Senior Dog! Classic dogs have special needs and we aim to be your destination for your classic dog needs.
  • Tamara Smoot of Pawtique Pet Boutique an online boutique that caters to dogs to provide them with style and confidence. Learn more here:
  • Joshua Caban of American Pet Place is a newly launched online pet retailer. Rooted in the concept of giving their purpose is to find loving homes for homeless pets. American Pet Place is all about styling your pet in the coolest, fashionably fun accessories while inspiring adoption of those who continue to wait in shelters.
  • Nina Perry of What Willis Wants a new online pet retailer, website and social info coming soon.
  • Holistic Pet Care/Products:
    Karen Duewel of Synergy is Key who offers Naturopathic Consulting and wellness for pets. Karen works closely with pet owners to improve their animal’s quality of life.
  • JoAnne Dykhuizen is a dog massage and reiki therapist with Feel So Good Canine Massage, LLC and is also a PawTree representative.
  • Luciana Coutinho of Woofcrush a brand new line of pet care skin products and website launching soon.
  • Sam Huttenbauer of NatrixOne a company that makes a 100% plant-based canine supplement from camelina seed oil and olive extract. Which provides many anti-inflammatory properties from non-GMO omega 3, natural vitamin E, phytonutrients including antioxidants, sterols and triterpenes.
  • Media/Pet Press:
    Ron Tager of Wagging Tails Media, a brand new quarterly dog rescue magazine app focused on dog rescue and adoption best practices and organizations. Wagging Tails is a resource for shelter and rescue group managers, volunteers, fosters and adopters, and the inspiration for new dog rescue initiatives.
  • Bertha Villanueva-Shertzer of Hawaii Pet Beat, which is the hub for Hawaii dog lovers and enthusiasts. Bertha is also the founder of the upcoming brand new pet expo, Pets of the Pawcific taking place October 2022 in Honolulu, Hawaii.
  • Non-Profit Organizations:
    Elaine Pardi of Animals Connect Everyone, a pro-bono team-leading project that brings together non-profits, for-profits, scientific research, and those that appreciate pets and animal bonds to bring ‘social good’ into our world.
  • Pet Food
    Nancy Peplinsky of Dr. B’s Longevity Raw Pet Food. Dr. B’s objective is to ensure that your pet’s immune system is well supported through a diet of raw and wholesome food. Dr. Gerald Buchoff, the founder of Longevity Raw Pet Food, brings over 35 years of veterinary expertise to your pet’s bowl.
  • Mike Walton of 3 Raw Hounds – A Marine Corps Veteran, family-run business, that was created to provide affordable human-grade raw foods and treats for dogs, all with USDA inspected ingredients.
  • Joel Katz, COO of Health Extension Pet Care, a line of pet food and treats made in the USA, family-owned and three generations in the making.
  • Ancestry Pet Food and Sammy Snacks Treats. Ancestry’s formulas are a modern ancestral diet and Sammy Snacks Treats are flavors we can all enjoy. Family-owned business.
  • Bonnie Emmerich of Hampton Pet Chef, who is a personal chef service for your pet. Hampton Pet chef has expanded to catering pet paw-ties!
  • Pet Product Manufacturers
    Andrea Hollis of Alli’s Allies a new product about to launch on the market to help with specially-abled and blind pets. Website launching soon.
  • Michelle Der of C4 Belt the makers of collars, leashes, belts, equestrian equipment – who gives back with each purchase. C4 Belt products are waterproof/washable, made in the USA, and customizable.
  • Kerry Cooke of Tail Chasers LLC, makers of the amazing new Spleash® a versatile multi-purpose dog leash handle that holds 12oz of water to quench Fido’s thirst, as well as to keep off-leash dogs away with a simple and safe water spray.
  • Lisa Barnoff, the Founder of LX2 Creative the makers of Walkee Paws, the world’s first leggings for dogs.
  • Chisholm Weaver and Preston Craft, co-owners of Blue Standard Inc., the makers of the brand new BetterBone!
  • Adam Katz of SnugArooz an innovative collection of interactive toys for fun-loving dogs. Every single item is designed to epitomize the official mission of the brand: “Snuggle. Cuddle. Play.”
  • Pet Retail:
    G. Suzanne Gagliolo, owner of Dog Mania & Cats is a pet boutique, local gift shop, also offering healthy pet food and supplies and offers nutritional counseling for their pet parent customers, located in Dade County, Florida.
  • Vicki Riddle of SpecialTee Prints and Pets a small pet store in Tecumseh Michigan and Vicki make scarves, bandannas, collars, bowties and collar flowers in her shop and can also embroider or print on just about everything she makes. Website coming soon.
  • Pet Sitting/Dog Walking:
    Lita Lindholm the CEO of Paws Addicts Atlanta Pet Care Services offering pet sitting, boarding and daycare, and Lita is also a veterinary technician. Servicing the Atlanta area and also has locations in Hawaii and Virginia.
  • Sonja Guardino the owner and managing partner of Whiskers and Leo Pet where they treat your pets like family whether you are at work or on vacation. Located in Union City, NJ.
  • Pet Treats:
    Ina Jones the President of Ava’s Pet Palace, a company based in greater Chicago that focuses on organic, non-GMO pet treats for dogs and cats. Ava Dorsey, who is now a 13-year-old kidpreneur, started Ava’s Pet Palace when she was just 8 years old!
  • Veterinarian:
    Dr. Nelva Bryant, DVM, of DVM Transportation Consultants. Dr. Nelva has been working with airlines to make pet travel safer and was the first veterinarian to be specifically working with airlines on pet travel safety. @WhenPetsFly on Instagram.

“I am honored that so many new pet professionals have become part of our family here at American Pet Professionals. My team and I work our tails off to be able to provide value, education, community, up-to-date industry and business information, and provide constant support,” said Nancy Hassel, president and founder of American Pet Professionals.

“During the pandemic, we realized very quickly the need for added support for our members, and hosted over 70 live networking events, using Zoom of course, and over 30 webinars and ‘qebinars’ that were timely and on topic for what was going on in our world and our industry. We also pay attention to all trends both in and out of the industry, so we can bring the information directly to our members – we do the work for them!”

APP hosts regular events every month, and have incredible experts, from within and out of the pet industry that their members can learn from, and also provides content and learning in various ways. Pet professionals are extremely busy, and have multiple ways to access the information that suits their needs.

“We ask our members regularly what they need help with and who they need to meet – so it’s not just my ideas and agenda, but making sure our member’s voices are included in everything we do,” stated Nancy Hassel, president of American Pet Professionals. “We go above and beyond for our members daily, and have so much coming up on the horizon, and with nearly 20 years in the industry I am still so excited to be in it!”

For more information about American Pet Professionals or to become a Member, go to To contact Nancy Hassel, call (631) 446-1105 or email at




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