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APPA’s Pets Add Life Video Goes Viral, Encouraging Pet Ownership

It’s inspired by the popular reality show, “Cheaters.”




(PRESS RELEASE) STAMFORD, CT — The American Pet Products Association (APPA) announces its Pets Add Life (PAL) campaign, has launched “Caught”, a new video inspired by the popular reality show, “Cheaters.” In the reality drama show a surveillance team is dispatched to follow a partner suspected of cheating but in PAL’s video a dog, Benny “Good Boi” Brooks suspects his owner is cheating on him with another dog.

The hilarious video, designed to showcase the human-animal bond and encourage pet owners to get a pal for their pet, launched in early July has garnered well over 1 million views across social media platforms and over 1 million views on Facebook alone. It takes viewers on a short journey following Benny as he confronts his human of cheating. Watch the full video and find out what Benny’s owner has really been up to on PAL’s Facebook page,

“We’ve received such a tremendous reaction to the “Caught” video in just a few weeks and it’s continuing to garner views, comments, and shares,” said Steve King, CEO of American Pet Products Association. “Whether you’re familiar with the “Cheaters” TV series or not, this is a fun and entertaining video with a good message capturing the attention of the entire pet-loving community.”

Founded by APPA, PAL is a nonprofit campaign dedicated to sharing information about how pet ownership benefits animals and people alike. PAL’s mission is to increase awareness of the bonds and other rewards associated with pets of all types. Primarily through social media with videos, contests and engaging content, PAL spreads the joys of pets and aims to deliver key messages about the human-animal bond, responsible pet ownership, pet acquisition and health benefits of pets. Learn more about Pets Add Life at



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